For every business, the bottom line is profits. How can an enterprise ensure they are going to make it? If you are a small business, and you haven’t hired an outside agency to monitor things for you, then expect to spend countless hours trying to decipher where you stand. Larger institutions have in-house staff to take care of this or hire that work out to a social media monitoring conglomerate.
How do I do this? Where do I go?
It can be overwhelming if you are in the process of establishing a new business. Where do you begin? Well, GetApp.com looks like it might be the answer if you didn’t know where to start. It is a brand management software company that helps you decipher what would work best for YOU. Their website states “Best comparison List of Vendor Application and Tools”. The first two paragraphs of their home page deliver a brief outline of what they offer. Below that information are questions to help businesses narrow down what suits them, as it is never a “one size fits all” situation. Here is a breakdown of some of those.
- the number of people in your organization
- industry type
- filters if you want free access or varied subscription options for their software
- what types of devices you would like to support for monitoring purposes (phone, laptop, computer)
- organization types. Are you a private, not-for-profit, small business
- is it a global or more defined demographic
- most important, to me, would be star ratings of the various available monitoring platform from prior customers
It operates similarly to an on-line holiday booking platform like Travelocity, Cheap Flights, or Trivago with all of its filters. You get to pick your destination, hotel, star rating for your hotel, airline transportation, time of departure, and so on. When I decide to book a holiday, I usually do it through a travel agency. I always check prices, location, facilities, customer comments, and star ratings before booking my holiday.
Do you think this is a fantastic option for businesses? Would you invest your money into this type of monitoring marketing platform? Why not take the guesswork out of the equation. Wouldn’t you rather be doing this? Hire a professional.
Blog # 3 – Social Media Measurement and Monitoring
Social Media’s Bottom Line for Businesses https://bit.ly/3rPDD1s
Select Your Perfect Social Media Monitoring Platform. https://bit.ly/3rPDD1s