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I am a Young Adult fantasy writer. What exactly does that mean? Rachel Scheller, from Readers Digest, wrote this amazing article. It outlines what it means to write for a Young Adult audience. She says, “There is something crucial that I want you to remember about YA, and that’s the all consuming nature of being a teenager. It’s that sense of possibility.”
I write fantasy stories with fantasy elements that also contain a teenage protagonist. My stories all contain witches, ghosts, demons, and any other magical type elements. It would make sense then, that my target audience are readers between the ages of 12-18. Young people, who enjoy fantasy and paranormal fiction. Publishers Weekly identifies in this article, that more than half of the readers of YA, are adults. The largest segment is between 30-44 years old. That is important to keep in mind when targeting my audience. I also read YA, and not because I write in that category. I love the Divergent series by Veronica Roth, and the Hunger Games by Suzanne Collins, to name a few of my favorites.
So how do I reach such a diverse group of readers? The most obvious place is social media. Teens and Young Adults are following SnapChat, Instagram, and YouTube. Adults use Facebook and twitter. My biggest networking group would be bloggers who read/review Young Adult Fantasy. The followers of these blogs are also reading the books that they are all discussing. This seems like a great place to start. These bloggers also reach out to their reader’s social media sights. Sounds like a win-win to me.
As sited in the lesson plan, there are other methods for reaching the target audience group. Apps like Google trends, Facebook groups and pages are available with ease. These all help identify what my readers are looking for when searching for a book. I randomly typed into google, “What do young adults want to read now?” Cyndy Etler wrote the first article that came up. She is an English teacher who writes about what she learns from her own teenage students. They tell her what they want to read. It doesn’t get any clearer than that!
So what about you? What do you like to read? Any interest in Young Adult?