Growing a Business for Free

Can you grow your brand through only Instagram?

It is crazy how much a click of a button can accomplish, allowing you to interact with your audience without being present. Companies are able to make a single post, and increase their growth, and make profits in just minutes.

Ashley Carman, a journalist for The Verge, writes her article Instagram now has 1 billion users worldwide. She discusses the rapid growth Instagram has accumulated in 2018 after their in-office announcement of hitting 1billon active users.

This allows large or smaller companies to take full advantage of these growths for their own improvement and development. Companies can increase attraction to their pages and bring awareness with simple interactive media posts.

There are many different ways Instagram allows you to interact and connect with your followers:

Tags

There are many ways you can use tags, from tagging other people, trending hashtags, or getting people to tag their friends in different contests. Instagram gives you man options for using tags, depending how you use it to your advantage. Hashtag’s have always been a key component for bringing awareness to a central topic, but recently brands have come up with new tactics that have proven to bring in more traffic.

Contests have been trending through people’s timelines, getting people to tag friends, like their photo, follow their page, like their page, or even repost them for a chance to win a prize. Normally people are not willing to take their time unless it is for a cause, so this helps push people to promote your brand for you while you sit back and all you had to do is make a single post.

Swipe Up!

This tactic is great if you are wanting to share something with your followers that you are not able to on Instagram; whether it be selling merchandise, a link to your newest video, or a link to your blog, you are able to link anything you would like that would interest you followers. It allows you to post a summary or idea on your story and your followers can decide whether they are willing to take the time to swipe up or skip by.

Recently I noticed personal bloggers re-posting their pictures to their story and have a swipe up link to the photo posted on their Instagram, using this strategy to gain more traction and likes to build their brand!

Make a Poll

Making polls is not so much for increasing traction but it does help you understand your followers and consumers. This option allows brands to take the time to see what their followers and consumers are looking for, for example: A company cannot decide if they want to launch their new product in blue or green… well with only a few clicks, the company is able to create a poll to allow their consumers to decide for them. Based off the results they can successfully create items they know their customers would enjoy.

Ask for Feedback

Feedback is a huge factor for all companies, involving Instagram of not, your feedback from your clients is the most important thing of any company because that shapes your reputation as a brand. Instagram now allows people to post a question or a statement and people are able to reply and voice their opinion to the person, brand or company and it can be completely anonymous.

Collab with Influencers

Now this is the BIGGEST tactic most larger brands use, this would not be considered free either. Companies pay influences hundreds to thousands of dollars to promote their brands through your favourite influencers. It is the most effective way to get influencers that people look up to and have them sell your brand to all their following. If your favourite model, actress, or singer tells you to buy it, chances are high… you will probably end up buying it. Especially when many of these influencers are given discount codes and you THINK you are saving money.

Source: BUSINESS OF APPS

Social media gives us such a diverse and proactive platform that can be taken full advantage of. Brand’s now do not have to pay thousands to advertise or start up their brand’s on TV or on the radio because Instagram offers so many features to allow you to spark your growth and become a reputable brand with multiple free features, and low prices to sponsor or promote your posts if you decide to do so.

Facebook:

Want to know how to grow a business for free? Take a look at my blog! https://bit.ly/2FP2rjS

Twitter:

Want to know how to grow a business for free? #insta #socialmedia #instgram #branding #company https://bit.ly/2FP2rjS

References:

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

“Think of reading this way, and you quickly realize how this allows you to deliver unique value to your readers as a publisher.” says, Brian Clark of copyblogger.com, “How to Read”.

       This week my eyes were opened to the obvious fact that being a great reader can make me a better writer. I didn’t know four levels of reading existed, I could tell I had trouble reading more analytical and syntopical blogs because these are meant for deep conversations in topics filled with data and philosophical questions. Nope. Whereas reading elementary and inspectional blogs came easier to me with more terminology I could understand with a broad knowledge of understanding. WooHoo!

      I have been working on my reading since giving this blog a read and it is improving where I publish, how I write and what ideas would be most beneficial when planning my blog. I strongly suggest you check out the link I embedded in the article, as you can learn to be a better writer in 10 minutes.

     I’ve learned about writing before and have always been in love with it, over the years my knowledge has been persuaded to focus on other paths and have lost my time with it. I feel out of the loop, I wrote blogs with meaningful information, links and perfect grammar but I still felt like something was missing. Thanks to my course, I am pretty sure I found the diamond I was looking for.

The Influencer: A Whole New Ball Game

Content is fire, social media is gasoline

https://www.convinceandconvert.com/content-marketing/why-content-is-fire-and-social-media-is-gasoline/

Okay, so you’ve wound up on this article because of an intriguing title, that to be honest, much of current generation have yet to fully grasp and understand how crucial it is to build an online platform for yourself, or especially your business. We’ve all been there; I have friends running and managing their own media pages on Instagram and Facebook, as well as running and managing client’s social media pages getting paid a solid amount. Even more so, I’m currently doing the same with my photography account and my personal account, taking advantage of a network-driven platform and leveraging it to my advantage.

So the question must be asked: What exactly is an “influencer”?

An influencer is essentially someone who is able to influence consumer purchase decisions by promoting x-product(s) through their considerably large social media platform.

Now, why on earth is being an influencer a game-changing lifestyle? In the business world, being an influencer has redesigned the marketing industry as more people and companies become heavily immersed into social media, all with the goal to reach more people around the world. Not only do you get products either free or largely discounted by these brands, but it increases your network and also increases your online net value, making you a very competitive individual to partner up with. Becoming an influencer has changed the entire marketing industry, as it became the most prominent form of digital marketing in all of 2018. According to Forbes, the infamous platform, Instagram, made up for 93% of all influencer campaigns in 2018 alone, above its parent company Facebook. In addition, Instagram alone beat YouTube as one of the top platforms for many popular online celebrities, such as KingBach, or Amanda Cerny. Isn’t it cool to work directly from your phone?

Who is an influencer?

I know for many that aren’t very involved with the new wave of social media platforms and the understanding of how to capitalize on the powerful tools platforms such as Instagram and Facebook offer, the idea of scaling one’s profile might sound very intimidating. However, the rise of micro influencing simply redefined how someone with even a few hundred to a few thousand followers can become an effective representative for any brand. I, myself, am currently representing a few of my own partnered brands (@aboveandbelowofficial, @serengetee, @halifornia.apparel, @livingstonebrand), and I have learned to effectively scale and grow my account, along with making amazing new connections from around the world. Not only do I get products both free and largely discounted in bundles, I’m able to get products before they’re even released to the public.

Aside from my own experience, influencers in general are huge assets for brands to collaborate with because they are able to boost conversion rates and increase sales. The most important factor in all of this lies upon selecting the proper talent to create a relationship with, since influencers allow brands to engage and interact with millions of niches and audiences at large scales. This is entirely different from previous methods of marketing, where companies used to pay online platforms to place an ad for their brand; whereas now, it is all about creating partnerships and infusing a brand image with an individual in a more natural way. According to Adweek, “brands don’t need to worry about ‘banner blindness’ or viewability because they are literally appending themselves to content from the creators themselves.”

https://www.searchenginepeople.com/blog/brands-rely-influencer-marketing-2018-beyond.html

The reason influencers generate sales effectively is that they are social celebrities with high engagement rates. Their photos and videos reach hundreds and thousands, or even millions of people. And even a small percentage increase in conversions can generate a large increase of sales

Shane Barker, Digital Marketing Consultant – https://www.searchenginepeople.com/blog/brands-rely-influencer-marketing-2018-beyond.html

Is There Any Longevity to Being an Influencer?

Here’s the thing; building a brand for yourself is definitely not the easiest thing to do, and it definitely doesn’t happen over night. The toughest part for anyone in this new age of social media marketing is scaling and maintaining your following, and finding new ways to consistently increase your audience engagement. Not to make this whole new endeavour intimidating, but it is just the harsh reality of it, just like any piece of artwork; you have to be consistent and pick a niche. One thing that makes an individual a great influencer is their ability to create good content that is focused on a specific niche or target audience. What about the longevity of all this? Is there any future to this whole “influencer” thing? Actually, yes there is. In a world of business and a heavily intuitive social media platform with millions of people at your fingertips, millions of opportunities for you to grasp, it ultimately lies on your creativity with how you want to present your content.

“You’ve marketed yourself, and therefore your brand, to thousands of people already. And they like it.”

Brenna Spalding from Influencer News – https://www.theinfluencernews.com/community-source/2018/3/10/why-influencers-should-start-their-own-brands

Every post you share and upload to your profile, every story and update you send out online, ultimately shapes your personal brand image. Depending on how you structure and design your profile to look like, that now becomes an aspect of who you are as a person. This becomes your personal brand image. It doesn’t necessarily mean it has to stay that way forever, but as the great Marshall McLuhan says, “we become what we behold… we shape our tools and afterwards our tools shape us”.

A New Direction

As more and more companies immerse and expand their services onto these social media platforms, the idea of door-to-door marketing and news flyers slowly ceases to exist. Instead, networking on social media platform occurs through the DMs (direct messages). Just like anything in life, there will always be more than one side to the story. In this case, yes, there are an abundance of opportunities at your disposal, but the only thing you are limited to is how creative you can be with your content. The idea of a greater connected interpersonal lifestyle is what the future could be for the entire business and marketing industry. If this is the future of social media, could it possible affect our personal lives, possibly through audience exploitation? Would our lives be ran by statistics and numbers? If the influencer game becomes over saturated, would there be any sense of uniqueness or trust between brands and people, if they are all doing the exact same thing? What could the marketing industry look like for 2019, and beyond?

References:

https://www.theinfluencernews.com/community-source/2018/3/10/why-influencers-should-start-their-own-brands

http://www.uq.edu.au/ccsc/understanding-media-the-extensions-of-man

https://www.forbes.com/sites/dbloom/2019/01/01/influencer-marketing-top-trends-2019/#1d53fa356b25

https://www.adweek.com/brand-marketing/the-pros-and-cons-of-picking-an-influencer-to-represent-your-brand/

https://www.searchenginepeople.com/blog/brands-rely-influencer-marketing-2018-beyond.html

https://www.forbes.com/sites/ellevate/2017/12/21/why-influencer-marketing-is-essential-for-any-business-looking-to-grow/#492259447d48

https://www.convinceandconvert.com/content-marketing/why-content-is-fire-and-social-media-is-gasoline/

COM0015 – Blog #3 – Professional Networking… Is It Worth It??

I can still remember, all too clearly, sitting in a lecture during the first week of my Commerce degree, being told by one of my professors that the key to professional success is networking, and lots of it. Honestly, eighteen year old Courtney had never been more petrified.

At first, my desperate attempts to dodge these coveted networking opportunities and the feelings of awkwardness and embarrassment that I predicted would ensue, worked. I spent hours convincing myself I did not need the benefits I would derive from attending these events.

However, in the end, did I end up attending networking events during the course my degree? Of course I did. Was the experience awkward? At first, yes. Was it worth it? Completely.

Current Networking

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Source: DIYMarketers

Currently, the in-person professional networking I actively engage in occurs very organically through my employment environment. Working in a marketing capacity within the health food industry presents limitless opportunities to connect and engage  with brand representatives. These frequent and repeated interactions allow for relationships to develop, and topics to be explored — organic conversations around career related successes and challenges, and exciting industry trends.

Social media platforms have an incredibly powerful potential when used for professional networking. Social media allows for individuals to showcase all of one’s strengths, interests and passions in one place. For example, for me, social media serves as a place where I am able to showcase my interest in health, while simultaneously sharing my passion for personal finance.

At the moment in a professional context, I maintain a LinkedIn profile, that is neither completely up-to-date nor active. In addition, I maintain a professional Instagram account, and an Instagram account for my podcast. Finally, I maintain a blog on my podcast’s website. These platforms are not being truly optimized for professional networking purposes.

Future Focused: Commitment to In-person and Online Professional Networking

Looking forward, with the full understanding of the importance of developing both in-person and online professional relationships and networks, I am fully committed to expanding my professional networks in two capacities — through maintaining an increased social media presence, both as an individual and as the host of my personal finance podcast, along with attending professional development seminars, conferences, and events.

Professional Networking as an Individual and Podcast Host

Online

LinkedIn

In the next six to twelve months, I have aspirations to revise my LinkedIn profile, ensuring my Experience, Accomplishments, and Skills are accurate and current. I am going to actively add connections to my network who are both influencers in their industries and interested or employed within areas that pertain to my interests. In addition, I am going to actively share content related to my professional role within marketing, along with content pertaining to my passion for personal finance. These actions will result in creating a heavier presence within my LinkedIn network, leading to greater opportunities to begin discussions with those are interested and passionate about the same topics.

Twitter

Twitter, a powerful tool and one that I underutilize, is a platform I want to grow to have an active presence on within the next six to twelve months. Twitter, for myself, serves as an untapped source of valuable local-based connections that can work to further my personal finance podcast’s objectives and my own personal finance knowledge.

Instagram

The potential for both my professional and podcast Instagram accounts have not been fully maximized. In the next six to twelve months, my goal is to increase the frequency and quality of interactions with other users, while simultaneously developing a detailed set of objectives and overarching goals for both accounts in regards to how I intend to utilize these accounts moving forward, what type of content I hope to continue sharing, and how often I intend to post.

Website and Blog

With a corresponding personal finance website and blog for my podcast, I hope to publish content to this platform on a regular and ongoing basis and frequency while continuing to interact with readers and listeners through comments and contact form submissions. Encouraging dialogue on the podcast’s website is a valuable way to expand the podcast’s existing network.

In-person

In the next six to twelve months I intend to utilize Eventbrite to source out events to attend, which present opportunities to connect with individuals within the personal finance community and marketing environment. These valuable connections have the potential to translate into lasting relationships that can extend past the networking event itself.

In Conclusion…

Through reflection and time, I have come a long way since eighteen-year-old Courtney and her fear of networking and the awkwardness associated with it, and now realize the value and benefit of professional networking. In my opinion, the key to successfully networking both online and offline? Ensuring interactions feel genuine, authentic, and natural.

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Source: Reddit

Assignment #1, Blog#4: B2C

Assignment #1, Blog#4: B2C

There are so many good examples of B2C (Business 2 Consumer) now a days, it was hard to choose which one. Like a kid in a candy store I chose Home Depot as my business for this assignment. Home Depot Inc. or Home Depot is an American based home improvement supply retailer that sells everything from light bulbs to everything you need to construct your home from the ground up.

Home Depot uses several different paths when it comes to social media such as Facebook, Instagram, Pinterest, You Tube, Twitter and Blogs. Home Depot has taken the approach towards three different types of customers. The first being DIY ( Do It Yourself ), DIFM (Do It For Me ) and Professional Customers ( Contractors ) which takes care of all their target audiences. They also use in store Demos to promote sales along with Flyers and Special Buys/Purchases. Below is a link explaining their approach to sales and how they draw their customers in by using Omnichannel ( store, online, mobile ), which they were named Retailer of the Year by Internet Retailer in June 2017.

The Ultimate Guide to selling at Home Depot

Home Depot prides its self on 8 core values:

  1. Taking care of their customers
  2. Giving back to communities
  3. Doing the right thing
  4. Excellent customer service
  5. Building Shareholder value
  6. Ambitious spirit
  7. Building strong relationships
  8. Respect for all

With these 8 core values in mind one would think they are on the right path to success, provided they are driven with a common method for all employees involved from the sales floor to the corporate levels. Below is a link explaining how different departments or even Home Depot stores can discuss and share information. This gives their employees a convenient two-way path for communication to help with common issues and information. If this system is used correctly Home Depot should be able to keep on top of issues that arise and work towards a common goal as a retail giant home improvement supply store.

Their major competition is Lowes which is also orginally from United States. Between the two which is your favourite store?

Home Depot – The Internal Social Media

COM0014 – Blog 2 – Successful Storytelling in a Nut Shell !

COM0014 – Blog 2 – Successful Storytelling in a Nut Shell !

In order to be successful in having a targeted audience, one must entice the reader to want to read more starting with a catchy headline. The reader will be like a bee attracted to the sweet nectar of a flower, always wanting more!  Being comprehensible and having good flow of information are pieces of the puzzle that will give a clear picture to the reader.

With todays companies there are major power struggles, in order to be a leader you must raise above the competition with your target audience. Proof reading your articles for grammar and spelling errors can either make you a success or failure, it is a make or break situation. Your information must be accurate and kept continuously updated. I have attached a link at the end of this article, which is a great sample of a company not updating with the times.

You may have to trial and error while creating your storytelling in order to draw the select audience. Welcome feedback or suggestions from them, listening is part of a successful plan. Having readers share your story is a great way to spread your information provided it is user-friendly to do.

 

Below is a video link from Inside Edition that was featured in Business Insider Publication

11 year old Megan Markle 1993 takes on Global Company Procter & Gamble

 

This video is proof that there are different ways to perceive messages in advertising and sometimes the company does not prevail and must adjust to their audience. I applaud her in making a difference that changed ideas worldwide. A 1993 social study project that made a difference to this day for all.

Targeting Photographers and Models

Flash Designs Studio has five target audiences: photographers, models, stock agencies, people wanting family portraits and businesses wanting event photos. FDS has targeted the first two in marketing efforts so far, so let’s focus on them. These photographers and models are in Ottawa, ethnically diverse and artistic, visual people.

Most photographers who attend workshops and Meetups enjoy photography as a hobby, while some use it as a retirement business (local key players lead these sessions, as FDS soon will). As photography can be expensive, most in this target audience have post-secondary education, established careers and good salaries with disposable incomes. Most are open to sharing their images and insights, as seen at clubs and Meetups and on Facebook and online forums like PhotoNEWS, Photo Life, Outdoor Photography Canada and Canadian Geographic’s photo club (national key players).

While most photographers are men, models are young women who are in post-secondary school or just starting their careers and have modest incomes. An effective strategy has been doing “time-for-print” shoots; the only payment for models and FDS is to build each other’s portfolio.

According to Facebook Insights, 64% of people reached are female and 45% are ages 35 to 54. According to Google Analytics, 54% of FlashDesignsStudio.com visitors are male and 61% are ages 18 to 44. While 95% of Facebook visitors are Canadian, 43% of website visitors are Canadian and 24% are British (some of the more active Twitter photographers).

FDS does not have enough Twitter nor Instagram followers to generate statistics. These platforms and blogs are not as popular as Facebook with these target audiences. Instagram’s former square format and Twitter’s former text-only format may have deterred these groups. Advertising saturates Twitter feeds, possibly further deterring use. Because of this, FDS focuses more attention on Facebook than any other platform.

COM0015 – Assignment 1 -Blog 4 – Out of the Box

Combining everything that we already knew about SOCIAL MEDIA with all the cases we’ve studied and all the best tools that are to be had: it feels like I’m only ever getting half-way to a solution.  Before starting this program, I thought I had a hunch about a few tools and programs out there in the real world of business meets social media… but.. wait a minute: ‘Things are changing… how will I ever keep up?’

LISTENING + LEARNING + STAYING IN ACTION  = keep to keeping up with trends and generating new ways of looking at the world through the lens of #SocialMediaMeetsBusiness.

OutsideofBox.png

So what do I hope to accomplish with social media?  Is it working? Well, I’m constantly learning new tricks.

From what I gather, I’m using platforms that are suited to my particular field and/or project(s.)  I’m learning from others about the varied style of communication using social media = the ins and outs of sharing your message.  What works for some people is worth a try but it might not quite work for me.  I guess it’s all a question of finding a style and sticking to it..

GOING MOBILE?  Here are a few tools that might come in handy…

I’m always looking for social media inspiration: taking free webinars and online courses.  I have found a whole bunch of useful information about how mobile apps come into play

Instagram can house short videos… Hilary Rushford, of Dean Street Society, hosted a webinar called: ‘Doubling Your Instagram Following.’

Distributing a free workbook, her program talked about free tools for editing and posting images on Instagram.

VSCO CAM = where you add a photo to your library and she talked us through using the editing tools.

@HilaryRushford also talked about the PERISCOPE App = live mobile video streaming; which works really well when you’re sharing content on a road trip, from various locations.

Another useful tool that I’ve grown to love is HOOTSUITE Suggestions...

Right from my iPhone, I am able to call up HOT TOPICS that I can easily share on my Twitter and Facebook accounts.

FYI>> It gives you THREE topics to search for and you can assign unlimited accounts… so make sure that you tweak the settings before posting on multiple accounts.  Be #strategic in what you post and where.  Double check your postings on each platform to catch anything that goes wrong.  If in doubt, delete and give it another try.  Skill takes practice.

Puzzled by PINNING?

PINTEREST is a social media platform that would appear to have limited application to business… but Melanie Duncan’s webinar gave me a whole bunch of information about optimizing this platform to steer traffic from PINS back to your company site.

> The type of material you PIN is part of the formula.  Inforgraphics are the most popular format (they spread like wild fire.)

Melanie also suggest the following tools:

PICMonkey =  Protecting your content with a watermark

Easily creating infographics = www.infogr.am

Getting a Pinterest tab for your Facebook Page = www.woobox.com/pinterest

Pinterest stuff = Courtesy of Melanie Duncan (www.powerofpinning.com/course

> The BLOGEME poster thingy I built (featured image)  still lives on scribd.com which I’ve embedded on my personal blog (backdoor access = click expand button on bottom corner) http://ow.ly/MFQx302Y1sy

Entrepreneurs Spotlight: T By Daniel

By: Kamal Hylton

As a followup to my last blog on Government Programs and the Positive Rebellion of Being Self-Made, I had the opportunity to speak with a success story of The Starter Company program. Renata Lewis is a co-owner on T By Daniel along with her husband Daniel, one of the fastest growing local businesses within the City of Brampton. Having started the business in 2011, the Lewis’ have been honored with Brampton’s 2014 Young Entrepreneur of the Year award and grew it from a mere concept to a real self-made business.

“We always wanted to be entrepreneurs. From before we got married, both of us knew we wanted to run our own business and it was just a matter of finding a product or service that we were going to do. I was 22 at the time and the most I knew about tea was from tea bags, camomile, peppermint, sage and all those medicinal herbs.”

“We thought this was a cool concept, saw there aren’t many of these tea shops out there and decided to go for it! Putting our spin on it by blending fashion and other things we enjoy, our goal has been to share tea with our generation. People like us that enjoy the beverage but were never really exposed to it in this way.”

Being young business owners, it would’ve been easy for Renata and Daniel to turn T By Daniel into a strictly online store and widen the focus to cater to customers all over the world. So it’s refreshing to hear Renata speak about a business that has put so much focus on their local market, become entrenched within the local community and create a trendy downtown space.

“My mother gave me really good advice about starting local. Make sure that your neighbor knows you sell tea before people in British Columbia or New York know that you sell tea. That grounded us and helped us put our focus within our city of Brampton. We got involved with the Board of Trade to network ourselves within the business community, started attending a lot of the events hosted by the city and little by little began to grow and be part of bigger events like the Brampton Farmers Market.”

It’s clear that self-made people are a different breed and being an entrepreneur isn’t for everyone. However speaking with Renata, she has some useful advice for those interested or curious about venturing on their own.

“First and foremost anything is possible, it just depends on your dedication and how much work you’re willing to put into it. People have this idea around entrepreneurship that it’s a glamorous life where you get to make you own schedule, but you’ll actually never work harder when you’re an entrepreneur. That may not be encouraging but its real.”

“If you go in with the intention of wanting to be rich, you won’t survive. You have to go through some years of some serious hustle, wear the same pair of pants for two or three days etc… You won’t be able to go shopping, live where you want or drive the car you want but it’s all worth it in the end because it will pay off over time.”

COM0011 – Risk Assessment, Corporate Responsibility and Finding a Social Media Voice

By: Kamal Hylton

One of the major challenges in marketing for business is developing a voice for a brand. The ability to strike a delicate balance between corporate professionalism and authentic uniqueness can be difficult, but especially risky when factoring in the power of social media.

For a small startup looking to make its mark or a company that has developed a game changing product or service, all it takes is one perfectly timed post on the big social media platforms to propel said business to the next level. However there is a flip side to this coin, as it only takes one poor post to set off a domino effect that can lead to major financial losses, a spoiled reputation within the industry and potentially a business up in smoke. Assessing all of the risks and outcomes, the best course of action to avoid all of those potential pitfalls is to think before pushing send or as the old saying goes “measure twice, cut once”. This certainly isn’t new advice but it’s often taken for granted or ignored. One tip I use as a safeguard in my work as a social media marketing consultant is to write and go over my posts in a word processor before posting on social media. Although this is a little more time consuming, it’s a small price to pay considering the alternative.

This leads to the topic of customer interaction. Successful companies on social media use these platforms as a way to engage, ask/answer questions and listen to consecutive feedback that can be implemented to make themselves better. Simply put, nobody wants to be inundated with sales material and promos throughout their feeds or be made to feel like they’re interacting with a robot spitting out scripted responses from a playbook. To truly make an impact and grow a customer base organically it’s just not enough to respond in a timely manner, but there has to be a genuine back and forth that makes them feel valued and cared for. A good way to approach this is to take a few moments to come up with a well thought out and honest response before answering any questions or engaging with customers, as there are no prizes being given out for quickest answers nor are there bonuses being given out for meeting a quota.

The difficulties and pressures that marketing teams face is understandable when growing an online presence of a corporate brand, but that’s no excuse to putting emphasis and value behind things that don’t matter. For corporate social media to be successful it’s much simpler than we tend to make it:

  1. Properly assess all risks and outcomes before posting
  2. Take the time to think and be thoughtful with answers
  3. Ask the questions you actually need answers to
  4. Listen to constructive feedback and take emotions out of it
  5. Keep social media feeds as a genuine platforms/don’t use social media as just another sales tool

Let me know your thoughts. How important is a companies social media voice to you? What do you feel is the best way for companies to deal with customers on social media? Do you have any positive/negative experiences to share?

Reference Material:

Five Tips for Corporate Social Media Responsibility – http://bit.ly/1XtAyPj

How the voice of the People is Driving Corporate Social Responsibility – http://bit.ly/1TMniqY