Small town size, big city knowledge.

At Maximum Hearing, we are that small-town clinic with big city quality service. Through decades of experience in the hearing field, we have created an environment that allows for dedicated and intimate service to our clients. Our team strives to make the client’s experience memorable and welcoming from the minute they walk in the door. You will walk through our doors and be greeted with a friendly greeting from a local member of the community. Community members are welcomed in our clinics at any time to ask their questions. One perk of visiting our clinics before receiving excellent service is the coffee is always hot.

When we moved away from working at large city clinics, one of our goals was to integrate and contribute to our new community. We did that by getting involved in the community board, provide donations to the local golf course, which was recovering from the loss of their clubhouse and sponsored a member of the RCMP musical ride. Before we arrived in the county, the service that was provided by a large competitor was few and far between, and sometimes the county would go months without a practitioner in the area. When we arrived, we gave the county an immediate response to a much-needed service. The demographic of the areas we provided service are wide-ranging from young families to multi-generational farms to retirees. Being independently owned and operated, the most significant review that we get is our ability to provide personalized care for every single one of our client’s needs.

B2C Case Study: LUSH Cosmetics

Lush Cosmetics is well known for its colourful bath bombs, shampoo bars, and yummy-smelling soaps. They are also known for being environmentally friendly with reusable pots, which you can return five and receive a free face mask, while they then send the pots back to their recycler to make new ones! They are incredibly passionate about fighting against animal testing and ensuring everything is 100% vegetarian. While I am not a vegetarian, I love their products for the scents and the all-natural products they use as I have sensitive skin, and I’ve never had an issue. I also now use their “Dream Cream” on my daughter, who is 17 months and suffers from mild eczema, and it leaves her skin so soft.

They have a significant following on social media, with their North American Instagram having 4.1 million followers and their Facebook page with 1.2 million likes. However, their U.K social media has diminished as they were quoted as saying, “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed.” Still, their North American channels will not be going anywhere. Their Instagram community is active not only from the company itself but with the hashtag #LushCosmetics.

They use their social media as a colourful way to promote their products by using fun images, writing facts about the company and their approach to improving the environment. They also advocate for numerous movements worldwide, such as #WorldWaterDay, which took place on March 22nd. They publically called out the current Federal Government for not upholding their promise to end all drinking water advisories for First Nations communities.

As someone who uses their products, I think they are doing what they set out to do by standing by their products and beliefs, and while I don’t get behind the political side of it as it isn’t my style, many do, and I can appreciate what they are trying to achieve. They are certainly active on their social media channels with at least one post a day, and after looking at multiple posts of theirs, they are being shared from their followers, which of course broadens their reach that much more.

Have you ever used Lush products? If so, did you like it?

Blog 3. Who’s your target?

When you think of the Highland Games, you probably think bagpipes and highland dancing, and you’re not wrong. However, what you might not know is there are a group of men and women in the field throwing rocks and logs as well! This part of the game is called the Heavy Events, and it’s one of those sports that while your watching, you ask, “how on Earth does one get into this?” The “heavies” are a mixture of strongman, track athlete and weightlifter, and while you have to be physically strong, you need to be a little crazy to put on a kilt and throw things. Where do I sign up?

My family tartans. McGregor (Red) & MacLeod (Yellow)

After researching and lame detective work, I found the answer to that very question; show up. While that might work for some people, I’m the type of person that likes to be as prepared as possible for something new. I reached out to the Canadian Scottish Athletic Federation (CSAF) through Facebook and asked the right questions, which led me to an overwhelming amount of support from previous and current heavy athletes and eventually my coach! What I have found out in talking to him is during games, people will come and ask the questions, and once you’re in the world of Highland Games, you see just how much exposure there really is. Especially YouTube. Videos from how to train in the gym, throwing, and footage from games worldwide to see the complete picture. I found out loads of information through hashtags on Instagram like #highlandgames and #heavyathlete, which led me to an athlete’s pages where I could contact them and ask those questions you can’t find on Google; what is it really like? Each time, they have been incredibly helpful with tips and tricks, products that help, what to spend the money on, where to save etc.

My coach George Chiappa

While the Highland Games aren’t as mainstream as hockey or football, it’s unique and with that comes a fantastic group of people. I wouldn’t say there is a specific targeted audience in mind for the games; I would say if I had to put a label on it, it would be targeted to anyone who likes great music, kind people, and to anyone who wants to be a part of something that most people ask “what is that?”

Have you ever attended a Highland Games event? If not, would you be interested?

Storytelling; everyone has a story to tell

We’ve all heard at some point in our life from grandparents or family friends how different life was before modern-day technology, and until 2018 I never truly appreciated it. My grandpa Murray was a cowboy through and through; being born in 1937 in a small town in rural Alberta, he grew up in a very different time. He always loved to joke and tell stories about the family, our heritage and even some of the trouble he caused when he was younger with my great aunts and uncles on the farm. His favourite thing to do was sit around a fire with friends and family and tell his stories to anyone who would listen. I was always right there, taking in every word.

When social media started to become popular, I mentioned to my grandpa that he should get Facebook, and in his true goofy self, he got up to grab a book and put his face in it, asking me, “now what?”. I can only imagine the content he would have posted. Although when I was younger, I didn’t have any stories to swap, however when I joined the Navy, that all changed. He loved to hear everything from our parades to watching dolphins swimming next to my ship while we were at sea. He never saw the ocean, so he always lived vicariously through me in that regard as I did with his farm stories. Sadly, he had dementia and became non-verbal in 2018 and passed that July, but his stories and the twinkle in his eye he got while telling them will always be remembered by anyone who knew him.

In the Navy, we have Christmas dinners for a week where we would invite Veterans to the base, allowing junior members to socialize with the Veterans. The goal is to sit at a table mixed with Veterans and active members. However, not everyone wants to, and that’s ok. But, a few of us took advantage and had one of the best times. So many of them would tell stories from “the good old days” to anyone who would listen, and while some of the war stories weren’t their happiest memories, it made them who they were.

One man, in particular, earned a special place in my heart, even to this day. He was a sailor in WWII, whose wife had sadly passed the year before, with no children living at the local Veteran’s home. He said they would all swap stories, but telling them to a fresh set of ears was always a bonus. We chatted until they kicked us out, where we ended up having a coffee at the shop on base for another hour. Fast forward a few days later, and he showed up at my office wanting to have another coffee date, and I was honoured. It became a weekly occurrence and something I looked forward to. Sadly he passed, but I still talk about him and his stories because of his impact on my life.

While I love social media and the digital world for sharing, I would much rather sit around the fire as my grandpa did.

Which method would you choose?

My Grandpa Murray and I. BMQ 2010

Blog #1: Rocky Mountain Adventure

Long before there was a global pandemic, we could travel freely without a care in the world. My last vacation was in February 2016 when my mom and I had a girl’s weekend in the beautiful Lake Louise, Alberta. I grew up about a short drive from the Rocky Mountains, but I still get a chill every time I visit due to how majestic they always seem to be. Even on a grey day, I’m always in awe. I was living in BC at the time, so I hopped on a flight to Calgary, and we started our weekend. Like any proper road trip, we grabbed breakfast, coffee and away we went to enjoy what was to be one of the most magical weekends I’ve experienced. Now, I’ve been to Lake Louise before when I was a kid and always thought, “I’d sure love to stay in the castle-looking hotel on the water,” and to my surprise, that’s precisely where we were staying! The Fairmont Chateau Lake Louise.

This image has an empty alt attribute; its file name is img_5720.jpg
Our hotel from the lake.

Every year they have an ice sculpting competition that shouldn’t be missed. However, if you are not a fan of crowds like my mom and I, wait a week or so and head to Lake Louise. The sculptures are still fresh, and it’s not nearly as busy, so you can get up close and see every detail! If ice sculptures aren’t your thing, you can always rent some skates and join a quick game of hockey that is always on the go, right on the lake with a killer view! Speaking of views, when you’re in the Rockies, you’re surrounded by such beauty it can be hard to describe, but when you stay in a resort in the middle of all that, you might be lucky enough to have a room with a view to admire the moment you wake up.

This image has an empty alt attribute; its file name is img_5713.jpg
The view from our room!

While every hotel has its pubs and generic dining, the Chateau Lake Louise has something a bit more. Walliser Stube. A swiss pub-style (although kid-friendly) fondue experience. I was never a fan of fondue until we ate here our second night. We started with the cheese fondue and were told by our waiter to try not to eat it all as it was so filling, followed by a main course of steak with the best potatoes I think I’ve ever had, but nothing prepared me for dessert. Toblerone chocolate fondue with fruit, marshmallows and banana bread for dipping. If you visit and your counting calories, give yourself a break for a night and try this place guilt-free.

This image has an empty alt attribute; its file name is img_5719-2.jpg
Dinner and dessert. We were so full.

Although our trip seemed hard to top so far, along came our final full day where we were going dog sledding. It had been a bucket list item of my mom’s and something I never thought I would do, let alone in the mountains, but we were on our way! We got up early, grabbed a coffee and headed down the mountain to a staging area with Kingmik Dog Sled Tours. We signed up for the Great Divide Tour, and although it is a bit costly, it was worth every penny. My biggest surprise was the size of the dogs! I had these big huskies in mind, but they were only roughly 40 lbs! We were assigned our guide, introduced to our team and learned all about how each dog has a specific spot, some of which due to personality conflicts! We got our safety briefing, and we were off. I can’t describe the feeling my mom, and I got while we were in the sled with any other word except magical. It was one of the most incredible things I have ever experienced and something I can’t wait to share with my daughter one day.

This image has an empty alt attribute; its file name is img_5714.jpg
Our view from the sled
This image has an empty alt attribute; its file name is img_5710-1.jpg
one of the sled dogs “Copper” and Myself.

Have you ever been to the Rocky Mountains? If so, where did you go? Let me know xo.

Radicalization and how social media plays a role

Terrorism has taken advantage of the modern world’s ability to reach a larger audience than ever before. Social media platforms like Facebook, Twitter and even Youtube are being used by extremist groups to directly recruit members, gain intelligence and spread hate speeches. ISIS has proved to be adept in using social media in a propaganda war. Governments are attempting to combat the rising threat by using the same platforms to track down possible leads. Terrorists are known to combine a number of platforms, each being used in their own specific way for their capabilities and intent of the person making the threat. 

A prime example of this are the groups Daesh and ISIL who will manipulate online space, influencing supporters to carry out violent acts that have been well thought out and executed. They have been known to use social media, websites, file sharing and encryption software to plan their attacks with limited attention from government agencies.

image source:

After the September 11th attacks, it became increasingly hard for organizations to meet in person, so they looked to the internet as it provided an easy yet effective solution to this problem. The advantages of social media extend far beyond providing a simple and discrete way of communicating. With the rise of multiple platforms, it allows the ability to quickly reach a broad spectrum of audiences and gain followers at little to no cost. This quick spread of propaganda is a serious cause for concern because it can only take one person to see their message to carry out an attack anywhere in the world, causing carnage and fear. These people are known as “Lone Wolves”. 

John Maguire was born in Ontario and after his parents were divorced he moved in with his grandparents to finish high school; eventually changing his name to Abu Anwar al-Canadi and Yahya Maguire on his social media accounts. He eventually left for Syria in 2013 after purchasing a one way ticket to join ISIS. He suggested to fellow Canadians through his twitter and Facebook that any potential lone wolf terrorists should reach out to him through his social media.

image source:

Young adults are by far the ideal audience for terrorist organizations because of how active they are on various social media platforms; allowing easier access to promote their propaganda rapidly around the world with just a click. A survey conducted in 2018, indicated that 85% of teens use YouTube, nearly 70% use Instagram and Snapchat, and 51% use Facebook, which makes it the optimal platform to reach young people due their extensive use. 

If you saw suspicious posts, would you know what to do? Would you report it?

Social Media plays a role with Radicals.

radicals and social media #radicaltweet #darksideofsm

Social Media and the Modern Parent

Just recently I became a mom for the first time. I couldn’t wait to share pictures of our beautiful baby girl, but then I thought; I’m not quite ready to share her just yet. Now that she’s three months, I share more pictures of her on Facebook due to the simple fact that our family is in B.C. and it’s just easier than texting everyone. However, we’ve ensured that we turned the share feature off on any photos of her so that we can control the audience. We do have family that will only share pictures on special occasions, but they also have all their family members close, allowing them to see the little ones in person much more frequently.

But, I’ve seen many occurances in public where the child will do something for the first time and the parents rush to grab their phones and decide if it’s good enough to post. Don’t get me wrong, I’ve certainly taken pictures but that doesn’t mean they need to go on social media. You can look through my phone and see thirty pictures that are basically the same. New mom!

There’s always that one parent that will bombard you with bragging; little Johnny got an A in science, ate all his veggies, and scored the winning goal during his hockey tournament. But thanks to social media, you don’t need to hit up the playground to get all this information. Nope, it’s all right there on social media while you’re taking a personality quiz. You know all about little Johnny whether you want to or not. You see the comments and reactions, and a little competition starts in your mind. Some parents start to compare, and even question their own parenting style. Why though? We’re only seeing what they’re posting on social media. What we aren’t seeing is that Johnny failed math, and had to sit at the table for hours to finish those veggies.

A national poll from the University of Michigan Children’s hospital found that 75% of parents overshare. They say “sharenting” ranged from inappropriate pictures to details regarding where their child might be at a certain time. It also mentions that parents may create an online identity for their child just based on what has been shared. Many parents don’t think they overshare, but if you were to ask a friend or family member would they agree? Nothing sadly seems to be off limits as to what people will share; not all of it good! A friend of mine was so excited when her son was potty training, that she felt she needed to share the details in the potty on facebook. Needless to say, I really didn’t need or want to see that. #Gross.

image source:

Social media can be a great way to reach out to other parents for advice from how to get baby to sleep, to simply “my kid ate cake for breakfast. Does this make me a bad dad?”. Most of the times, the responses to these questions are positive; and then you get that one. You know the one I’m talking about; the negative Nelly who according to them has the PERFECT child, and would never let their child do any of things being mentioned. Despite all the positive feedback that you’ve gotten, that one negative comment can make you feel like you need to rush to chapters and pick up the latest parenting how to book. I was raised with the mindset of “if you have nothing nice to say, don’t say anything” and I believe that even with social media.

I was born long before social media was really even a thought, so I was forced to play and socialize. My mom would put on my favourite Disney movie (was definitely Sleeping Beauty) just to get things done around the house. No harm no foul, but it was not a replacement tool for parenting. I understand even now with a little one that sometimes you go into survival mode just for 5 minutes of quiet, but so often anymore I see a little one with an Ipad to their face and the parent with a phone. Now I’m not saying this is a bad thing the odd time, but how often does that happen? Has social media become a babysitter for some?

Image source:

Are you a social media parent?

Modern Parenting- Do you overshare? #modparent #socialmedia #parentlife

Tactical Social Media- How the CAF uses it.

We all use social media in our day to day life, so it shouldn’t come as a surprise that the Canadian Armed Forces (CAF) uses it as well. And why not? Businesses use social media platforms worldwide to reach people by the masses, and let’s be honest; the military is one big business.

Both my husband and I are currently serving in the forces, and having access to social media has made it possible over countless deployments to keep in touch. We’re both in the navy, and up until 2017 when they introduced WIFI onboard HMC ships, we had access to spotty email and the odd phone call via satellite phone. But now, communications on board ship are much easier with access to Facebook and Facebook messenger.

Image Credit: taken by me. My husband and I at a Forces Appreciation CFL game.

Aside from being able to speak to family members, the CAF uses social media platforms for recruitment. From advertising the many job opportunities to being able to search information on a trade you may be interested in, you can simply type it in on YouTube and voila, you can see what it’s all about.

An article posted by the CDA Institute mentions that as of March 2019, the Canadian Government wanted to recruit 31,000 new members to the Reg Force all while trying to recruit minority groups and women. Using different platforms for recruitment is an easier way for civilians to reach out and ask questions instead of trying to navigate through the many different avenues on the Forces website.

Commanders of each branch (Navy, Army, Air Force) and even the Chief of Defence use social media to allow followers an inside look at daily life, deployments, special events and fundraisers. Just recently, the Navy shared via Facebook live, the laying of the new HMCS Protecteur’s keel. Something most would never have the chance to see, but thanks to social media you can! The Forces as a whole are very active on Twitter due to handles and hashtags, it’s easy to gain a large number of followers. The Royal Canadian Navy uses #WeTheNavy to share some pretty cool videos of life at sea and interviews with sailors.

But with all this glorious access to social media (yay), there are some rules for us members! In short form, anything that makes the military look bad, whether it be you saying something distasteful or rocking your uniform while doing something that would make most raise their eyebrows; don’t post it. Of course you’d be better off not doing it all because everyone has a phone nowadays. So even if you don’t post it, I can almost guarantee someone else will!

After talking to numerous people over my career, a lot have said the lack of communication options with family while deployed is a big reason why they wouldn’t join the forces. Now knowing that we’re not living in the dark ages, are you ready for a new adventure?

image credit- taken by me. HMCS Calgary FFH 335

Tactical Social Media- How the CAF uses it

Tactical Social Media. #CAF #tacsocial

The Impact of Social Media

We all have a social media account in some form. It’s almost foreign when someone mentions “I don’t have a Facebook account”. We don’t know what to do, or how to react. Especially when it has become a staple of sorts in society. Everyone uses it for something different; whether it be to stay connected with friends and loved ones, businesses, or to just see what someone is up to. Regardless, most of us would be lost without it. You find yourself stranded on a deserted island…what do you do!? Would you know how to start a fire without Pinterest or Youtube?

We’ve all gotten to a point where we’d rather message someone on social media then have a sit down conversation with them half the time. Don’t get me wrong, there are days where I’m a hermit and the sun hurts my face, but there have been many times where I’ll try to talk to someone and the phone doesn’t leave their hand.

Police agencies use social media to find someone because we post our whole lives on Facebook or instagram. Why wouldn’t they use it? We’ve made it easy for them to find out everything they need to know, from where we are at that exact moment or what we had for dinner (guilty). A 2013 social media survey from the International Association of Chief’s of Police, found that 96% of agencies use social media, over 80% for criminal investigations in order to solve crimes, and 73% have said its helped improve community relations within their jurisdiction. Which brings me to another point; how much of what we post or see is the truth? Did Bobby actually get a cool new car, or did he find one and pose with it claiming its his. The truth is, we really don’t know!


Many people have asked “Is using social media bad for your mental health?”. We tend to vent whether it be about a relationship, poor customer service, or politics. So while scrolling through your feed, you’re seeing a steady stream of people being unhappy. But, are they looking for advice or just using it as an outlet?

But hey, its not all bad! There are several of advantages to social media. Sometimes it’s just easier to send someone a message on Facebook, or tweet or email than it is to call them. And I’ll admit it, I’m 100% one of those people who will have my phone in hand and not answer a call just for the simple reason; I don’t feel like talking! We’ve all been there.

I know personally, I’ve reconnected with people from my childhood or from an event I’ve attended all due to social media. I, like most people keep my phone number relatively private, but that doesn’t mean I don’t want to catch up, or make plans if I’m in town! Sure, sometimes people can overshare but that’s up to the person posting! I’ll admit, I like a little gossip from time to time, but I don’t want to read about all your dirty laundry.

So with those tidbits of information, I guess you could ask yourself how social media impacts your own day to day.