Throughout this course, and this Social Media Marketing program I have come to appreciate the amazing connections created from Social Media Marketing. The ideas, networking, re-connections to friends that have moved across the world! I can watch my family members birthday celebration on YouTube, and accept an invitation to an event at City Hall next week on Facebook all within a single swipe and tap on my iPhone. As I have become familiar with Facebook, LinkedIn and Twitter there are a few unexpected applications and actions that I have experienced. It’s amazing that no matter what Social Media platform you are on you can be instantly pulled in another direction. While reading Money Sense posts you can be enticed to purchase blankets that turn into Mermaid Tails, along with Ad-words Optimization Strategies, along with a car insurance quote, and now there are new dress arrivals from Zulily! All just from visiting and scrolling through a Facebook Home Feed.
What is unexpected is the attention span or lack there of. When I am working on a project, or a deadline for work, or a Social Media Post, or a Marketing article for work, the on-line world is constantly tugging and grabbing my attention to another article, advertisement, or on-line store. Recently I read an article that Goldfish have a greater attention span than us human folk. Danny Gallagher states in his article, a spring 2015 study from Microsoft, reports the average human attention span has fallen below that of goldfish. http://www.cnet.com/news/goldfish-the-actual-fish-not-the-crackers-may-have-a-better-attention-span-than-humans/
So what is all this telling me? As a part of a Social Media Strategy we really have to pay attention to creating, engaging, attractive, thought provoking, memorable content. This Social Media content needs to be created often, repeated often, and interacted with on a regular basis. Just as I am typing Tony Robins showed up on my iPhone, he reveals how to create a positive change in yourself or another person withing a single…hmm to click or not to click. No I will stay focused on my task at hand, Blog #4!
So all these unexpected, multiple distractions showing up within the Social Media feeds, and sidebar ads, has taught me to ensure that the content used within Social Media Marketing must be meaningful, attractive and interesting enough to keep your audience reading your post and not buying blankets that turn into Mermaid Tails.