The Algonquin College Social Media Program has presented me with a wealth of knowledge and different ways of approaching social media, and has shown countless ways to listen/monitor social media content that is important/relevant. I have also learned that there is no one-size-fits-all approach, and it takes some experimenting to figure out what works best. Because I work in such a specialized field, with comparatively little content available, some of the more popular tools haven’t been particularly effective, but I have landed on a couple of things that seem to do the trick for me. The key tool that I utilize for listening/monitoring is Google Alerts, tied into Feedly to make it easier to review results. I started utilizing this way back when I took Monitoring and Measurement; I created lists of keywords that I have tweaked over time, and continue to change as new trends emerge. Google Alerts has been useful, not only because it is free, but once it is up and running, it needs very little maintenance. It also allows me to filter out terms that are similar, but do not apply to my company’s products, or the industry.
After perusing and trying out a number of different listening/monitoring tools, it struck me that I was really just over-complicating things. As it turns out, the easiest and least time consuming method is to manually search Facebook, Twitter, and LinkedIn, using many of the same keywords that I utilize with Google Alerts. While this may not work well for a large scale operation, my industry is small, and fairly specialized. The area where doing a manual search really shines is in closed groups; to the best of my knowledge there are no tools that can do this. I get a lot of information from the groups I belong to, and a lot of that comes from searching specific terms.
Speaking strictly from a work perspective, my absolute go-to for industry news and updates is Career Wise, put out by Contact Point. It is an aggregator of the top articles, blogs, events, etc. that is published weekly. It covers anything and everything to do with Career Counselling and Career Development in Canada. Contact Point is also a huge influencer in the field of Career Development in Canada, so being retweeted, or included in Career Wise is a great accomplishment. The other source I go to for industry news and updates is LinkedIn; there are a number of influencers who publish content on a daily/weekly basis that I follow. The one downside to this is that there is no filter, the content comes straight from the author, and it is up to me, and the rest of the readers to determine the content’s value. Of course, being social media, there is the opportunity for immediate feedback and dialogue.
Overall, these tools and sources have been working for me for some time; while I do periodically revisit my keywords list when there are new products, programs, or legislation. I don’t really feel the need to change how I listen/monitor. I am however curious to see what others, who work in niche industries do for listening/monitoring social media. Let me know by leaving a comment below.