Combining everything that we already knew about SOCIAL MEDIA with all the cases we’ve studied and all the best tools that are to be had: it feels like I’m only ever getting half-way to a solution. Before starting this program, I thought I had a hunch about a few tools and programs out there in the real world of business meets social media… but.. wait a minute: ‘Things are changing… how will I ever keep up?’
LISTENING + LEARNING + STAYING IN ACTION = keep to keeping up with trends and generating new ways of looking at the world through the lens of #SocialMediaMeetsBusiness.
So what do I hope to accomplish with social media? Is it working? Well, I’m constantly learning new tricks.
From what I gather, I’m using platforms that are suited to my particular field and/or project(s.) I’m learning from others about the varied style of communication using social media = the ins and outs of sharing your message. What works for some people is worth a try but it might not quite work for me. I guess it’s all a question of finding a style and sticking to it..
GOING MOBILE? Here are a few tools that might come in handy…
I’m always looking for social media inspiration: taking free webinars and online courses. I have found a whole bunch of useful information about how mobile apps come into play
Instagram can house short videos… Hilary Rushford, of Dean Street Society, hosted a webinar called: ‘Doubling Your Instagram Following.’
Distributing a free workbook, her program talked about free tools for editing and posting images on Instagram.
VSCO CAM = where you add a photo to your library and she talked us through using the editing tools.
@HilaryRushford also talked about the PERISCOPE App = live mobile video streaming; which works really well when you’re sharing content on a road trip, from various locations.
Another useful tool that I’ve grown to love is HOOTSUITE Suggestions...
Right from my iPhone, I am able to call up HOT TOPICS that I can easily share on my Twitter and Facebook accounts.
FYI>> It gives you THREE topics to search for and you can assign unlimited accounts… so make sure that you tweak the settings before posting on multiple accounts. Be #strategic in what you post and where. Double check your postings on each platform to catch anything that goes wrong. If in doubt, delete and give it another try. Skill takes practice.
Puzzled by PINNING?
PINTEREST is a social media platform that would appear to have limited application to business… but Melanie Duncan’s webinar gave me a whole bunch of information about optimizing this platform to steer traffic from PINS back to your company site.
> The type of material you PIN is part of the formula. Inforgraphics are the most popular format (they spread like wild fire.)
Melanie also suggest the following tools:
PICMonkey = Protecting your content with a watermark
Easily creating infographics = www.infogr.am
Getting a Pinterest tab for your Facebook Page = www.woobox.com/pinterest
Pinterest stuff = Courtesy of Melanie Duncan (www.powerofpinning.com/course
> The BLOGEME poster thingy I built (featured image) still lives on scribd.com which I’ve embedded on my personal blog (backdoor access = click expand button on bottom corner) http://ow.ly/MFQx302Y1sy