Oversharing on the Internet: When Authenticity Goes Too Far

I recently listened to a podcast episode called “The Age of Oversharing” by Approachable (Samantha Ravndahl & Alyssa Anderson). Sam is a pretty popular beauty influencer with over 2 million instagram followers, and Alyssa is her best friend from high school. I love their podcast for this reason, because I think it’s super interesting to hear the different sides and different views the two of them have over topics such as this one, of oversharing on the internet.  

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Coming soon… 💕

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In the episode one of the big things they referred to was that you’re almost in a sort of catch 22 with how much you share on the internet. Followers always want you to be open and transparent with them about things that are going on behind the scenes and to know every detail that is happening, but then sometimes when people overshare they’re seen as narcissistic or full of themselves. You really need to find the balance in pleasing your followers and giving them some information about your life, without sharing too much and still having the ability to keep certain things private.

Photo by Fauxels from Pexels

One of the things Sam brought up really resonated with me. She’s recently been a lot more open on social media about her mental health and dealing with depression, but she acknowledged that it’s still a battle, and she doesn’t exactly want to talk about it sometimes. Yet, because she was open and talking about it, people now view her as a sort of advocate for mental health, so she’s been thrust into this mentorship role whether her mental health is in a good state or not. It’s hard when you see that the things you’re sharing are helping people, I know personally that Sam’s conversations about mental health have helped me to realize that I wasn’t alone in the way I was feeling, but then you have to wonder if sharing all of this information designed to help people was to her own detriment. 

Photo by Tofros.com from Pexels

Personally, I would like to brand myself as being authentic, and not purposely being fake for the camera, and things like that, but I do think there is a fine line between being authentic and real and sharing too much with others. There is the struggle of trying to figure out where this line lies. All of social media is new to the whole world, and different generations are adapting differently. The truth is: nobody has the answers and we’re all still learning. That said, there are some things we can do to try and mitigate the risks of social media. 

PsychCentral has a blog post by Paula Durlofsky, PhD, discussing the benefits of not oversharing on social media, and she’s offered some tips on how to prevent yourself from sharing something you may regret later. 

  1. Don’t post when you’re feeling emotional 
  2. Use private messaging to resolve conflicts 
  3. Prepare yourself for negative responses 
  4. Protect your privacy 
  5. Be aware of social media overload and internet addiction 

Please make sure to check out Dr. Durlofsky’s post for more details and information! 

If you haven’t heard it already, please make sure to check out the Approachable Podcast wherever you listen to Podcasts! (Spotify, Youtube, Apple, Google, etc.)

So I’m curious: how much are you willing to share about yourself online? Do you think there are some things that should never be shared on social media? 

Are you sharing too many private details online? http://bit.ly/2usqAuX #Privacy #Overshare #TMI

How do you choose how much of your life to share online? Check out this post for some tips! http://bit.ly/2usqAuX

The search for the ideal client

I never thought that I was good at writing blogs or content. So, when I found out that we had to write blogs for this course I was frightened and excited at the same time.
I plan to open my own Virtual Assistant business and of course, I will have to market myself and the business.
Even before I started this course, I was thinking about how I can find the right social media platform to market my business and the ideal client. It is just natural for me that this will be my first blog post. I did some research on this topic.
Let’s dive right in, shall we?

Starting the search for the ideal client

One of the first things you will read is that you will have to find your “ideal” client to find the right platform to market on. Since I’m still in the beginning stages of developing my business and right now I just know that I will offer social media managing, travel planning and probably project management. I kept my ideal client vague for now.

I found a great blog that helped me get started on my search for an ideal client and the platforms to market on, even though I have not a clear picture of my business yet.

Photo by: XPD – https://xsights.wordpress.com/2015/02/19/whats-the-point-social-media-demographics-infographic/

If you look at the info graphic that I found on the blog, you can see, that if your audience is over 30 and if they operate business to business, which mine will probably be. Then it is probably best to market on LinkedIn and Facebook.
If your audience is under 30 then probably Twitter and Facebook are the right platforms for you, depending on what kind of engagement you want from your users.
If you target all ages, then it depends if it is image-focused. If the answer is yes, you will have to publish your content on Instagram, unless you focus only on females. Then it is best to publish your content on Pinterest.
If your business isn’t image-focused however, then LinkedIn and Facebook are the right choices here.

Getting Focused

Of course, this is all very generalized and too broad. Perfect for me right now because I’m in the very early stages of my business. This is just a starting point.
The following short You Tube video explains more in-depth how you market to your ideal client and how you get there.

At some point, I will have to focus my look at the ideal client. Because what was mentioned above is just too broad. I will have to get inside the (buyers) mind of my client.  I must find out who will need my services, I will have to take a close look at my competitors, do my research and of course network, network and network and I will have to decide where my passion is. Who I WANT to work for.
That is all part of finding the ideal client and with it the right social media platform to market on.

But the info graphic I posted above helped me a great deal. I now know I must start to market on LinkedIn and Facebook since I will have a target audience that is 25 years and older. I will keep that in mind for now until I am in the final stages with my business and then take another look at who my ideal client is. Who knows maybe we will explore this even in another blog post, but no promises.

Do you know on which social media platforms your clients are on or have you done some research yet? And do you know who your ideal client is if you have a business and how did you get to that conclusion? Was it like it is mentioned in the articles I posted?

I would love to know. Please write to me in the comment section.



Do you know your ideal client and on which platforms you have to market on? Check out my blog where I give some tips and pointers.

Do you know your ideal client and on which platforms to market on? #marketing #idealclient #smallbusiness


Sources: Facebook and Twitter logo by https://logodix.com



Do Algorithms and Echo Chambers Make Us Nasty?

I’ve recently read an interesting book, Ten Arguments for Deleting Your Social Media Accounts Right Now. Written by Jaron Lanier who was only a decade ago regarded as the “Silicon Valley digital-guru rock star,” the book presents a number of powerful arguments for quitting social media platforms like Twitter and Facebook. While most of Lanier’ arguments sound too familiar to raise many eyebrows, he offers a very novel and illuminating analysis of the heavy toll that social media is taking on political debate and political activism.

Jaron Lanier talks about his book, Ten Arguments for Deleting Your Social Media Accounts Right Now

Algorithms favour assholes

Lanier suggests that a strong trend towards negativity and polarization is hard-wired into the algorithms that make social media platforms so addictive. It is hard to disagree with this take if you follow political conversations on Twitter where particularly hateful and obnoxious posts tend to attract the most attention. As users flock to comment on and register their outrage about the nastiest posts, conversations gravitate towards the most extreme viewpoints.

Politicians and activists of all stripes adapt to the algorithm-dictated outrage-is-everything pattern by reframing their positions on controversial issues as Twitter-style statements in which there is no place for nuance. Bot and troll armies operated by malicious actors, then, drive the polarization even further by spreading misinformation. Social media users become increasingly confined to and influenced by opinions within their social media “echo chambers”. In the end, we end up losing our ability to see nuance and empathize with people outside our “echo chambers”. Or, in the words of Lanier, social media algorithms turn users into “assholes” and reward those who behave like ones.

Source: Giphy

Echo chambers?

But how exactly do otherwise nice individuals who greet their neighbours and support co-workers’ charity drives in their daily lives turn into “assholes” when discussing politics online? What Lanier’s otherwise very informative book leaves unclear is the mechanism that turns social media users into nasty human beings that troll other users and share offensive content.

The book offers only a partial explanation by suggesting that platform algorithms reward hateful and polarizing content. Many other authors, scholars and journalists have argued that the way social media platforms organize users into communities inevitably creates “echo chambers” which solidify and reproduce particular political opinions to the point where users become unwilling to give merit to or even tolerate opposing or more nuanced opinions. This is the view I used to gravitate towards, particularly after realizing that the list of people I followed on Twitter looked surprisingly similar to the list of people I agreed with.

Source: Giphy

The key assumption underlying the “echo chamber” argument is that long-lasting exposure to certain political views and insulation from opposing views drives political polarization. This assumption, however, has been questioned by a recent study conducted by a group of scholars of American politics. The authors surveyed a substantial group of Democrat and Republican Twitter users and had them follow accounts expressing opposing political views. When the respondents were re-surveyed after some time, the researchers found that instead of bringing the users closer to each other, exposure to opposing political views actually increased their polarization.

While this study refutes the core assumption behind the “echo chamber” argument, it does not leave me anywhere closer to understanding what exactly causes otherwise polite and well-behaved individuals to post and share insulting political content online.

Do you have an explanation? Have you read anything interesting that could help me find an explanation? If so, please let me know in the comments section below.

The Ghosts of Social Media Networking Sites Past

The Ghosts of Social Media Networking Sites Past

Of course, there are the usual suspects. The “Big Three” as I like to call them. Facebook, Twitter, and Instagram. But more often than not, social media sites seem to come and go almost as often as the seasons. One day, you’re hearing all about the newest and coolest social networking app or site, the next day it’s heading straight back to the Silicon Valley start-up it came from. I thought my blog post this week could be dedicated to a few major social media networking sites that are no longer around, but that still had a significant impact on the current social media landscape we now know.

First up, Google +. Google has consistently struggled with their attempt to create a rival for Facebook (looking at you Google Wave). They launched Google Plus in the summer of 2011. You could upload a profile photo, post status updates, include your work/family history, and follow your friends. Sounds familiar, right? Unlike Facebook, Google + proved to be not very user-friendly and provided nothing new and was met with limited interest from the general public. After it was announced that there was a serious software design flaw that put members private information at risk, the site saw a huge decline in their already dwindling members. Google + officially shut down on April 2, 2019.

Google + had such high hopes of being the rival to Facebook.

Up next, Vine. Vine was launched in 2013 after it had been acquired from it’s original developed by Twitter. Vine enabled users to be able to upload and share 6-second video clips on a loop. At it’s peak, Vine was the most downloaded free app. However, its success didn’t last very long. With new competitors like Instagram video and, most notably, Snapchat, Vine declined in popularity. By 2016, Vine was no more, but it left behind plenty of funny videos for us to peruse when we’re bored or nostalgic. This proves that is essential for social media apps to stay on top of trends to be at the top of the heap.

https://www.youtube.com/watch?v=eHl7jMIFDpU

Last, but certainly not least, the social networking site that started it all. Myspace. Okay, okay. “Technically” speaking Myspace is still around and even has an office and employees and a mandate. However, it is not the Myspace we all once knew and loved. Who can forget streaming your favourite songs and picking your top 10 “best friends” for the week. What nostalgia.

Myspace brings back all the nostalgia for early 2000’s teens

What do you think makes a great social media networking site? What social media networking sites do you miss the most? What is your favourite one now? Leave your answers in the comments below!

What social media networking sites do you miss the most? Take a look at the “ghosts of social networking sites past” here: http://bit.ly/2JTsR7m

The ghosts of social networking sites past. Which ones do you miss the most? http://bit.ly/2JTsR7m #throwbackThursday #socialnetworking

Fear and Loathing in Las Blogas

For those of you, who like me, are new to the world of blogging, you might also feel like the only people you are blogging for are your mother and your best friend. I’m here to tell you that you are not alone. Far from it. In fact, many, many successful bloggers have written about how to persevere with your blog when you don’t have an audience. Below is the digest of my research and how I plan to overcome my frustration of writing for no one – YET.

Promotion, promotion, promotion!

I have learned in these last few weeks through a lot of reading and listening to experts, and also through this course the value of promoting your content. Sonia Simone from CopyBlogger writes “until you build an audience that’s interested in what you are doing, you have to promote your content.”

In other words, you shouldn’t just wait for people to find your content. You should invite them to see it.

A little further in Sonia’s article, she writes, “waiting for social sharing to ‘just happen’ is like waiting for search engines to ‘just rank you’. You may be waiting for a long, long time. Until you are well established, you’ll want to get in there and give your content a good push.”

She suggests that sites like Facebook and LinkedIn are a great start for content promotion. I’d like to throw Twitter into that mix.

The flip side of not having an audience

You may think “how could I possibly benefit from not having an audience?” After all, the point is to gather some steady followers who enjoy what you have to offer and engage with them as often as you can so you can stay psyched to keep on creating and publishing, right?

Kali Roberge from Creative Advisor Marketing serves up 4 fresh perspectives on how not having a strong following can benefit you here. I am especially fond of number 4!

“Don’t be discouraged by a slow start. It offers the time and testing you need to lay the right foundation for success.” – Michael Hyatt

A few words about fear

The fear of publishing is real. I’ve been there and I have the tee-shirt in a few colours and sizes. Whether it’s not knowing exactly what it is that you want to write about, the fear of failure or just plain social anxiety, Mike Brown from The Blogging Buddha has you covered here.

He touches a bit on those aforementioned issues and suggests a few strategies to overcome them in a very down-to-earth way.

These posts that I have listed above are definitely ones that I will be revisiting in the future to boost up my confidence level. I hope you will too.

Here are a couple of other noteworthy resources to visit if you are a blogging novice and feeling shaky or you simply want to learn more:

  • Medium (they have an app too!)

Hopefully after reading this blog post, you went from feeling like this:

Source: giphy.com

To feeling like this:

Source: giphy.com

If you had a magic wand that with one wave could solve your biggest social media woe, what would you wave it for?

Tired of blogging for an audience of your mother? Head down here for some pointers on alleviating some of the most common blogging woes.

https://bit.ly/2EsJx3Y

Got the blogging blues? You’re not alone. Pick yourself up here: https://bit.ly/2EsJx3Y

COM0015 – Blog #3 – Professional Networking… Is It Worth It??

I can still remember, all too clearly, sitting in a lecture during the first week of my Commerce degree, being told by one of my professors that the key to professional success is networking, and lots of it. Honestly, eighteen year old Courtney had never been more petrified.

At first, my desperate attempts to dodge these coveted networking opportunities and the feelings of awkwardness and embarrassment that I predicted would ensue, worked. I spent hours convincing myself I did not need the benefits I would derive from attending these events.

However, in the end, did I end up attending networking events during the course my degree? Of course I did. Was the experience awkward? At first, yes. Was it worth it? Completely.

Current Networking

giphy.gif

Source: DIYMarketers

Currently, the in-person professional networking I actively engage in occurs very organically through my employment environment. Working in a marketing capacity within the health food industry presents limitless opportunities to connect and engage  with brand representatives. These frequent and repeated interactions allow for relationships to develop, and topics to be explored — organic conversations around career related successes and challenges, and exciting industry trends.

Social media platforms have an incredibly powerful potential when used for professional networking. Social media allows for individuals to showcase all of one’s strengths, interests and passions in one place. For example, for me, social media serves as a place where I am able to showcase my interest in health, while simultaneously sharing my passion for personal finance.

At the moment in a professional context, I maintain a LinkedIn profile, that is neither completely up-to-date nor active. In addition, I maintain a professional Instagram account, and an Instagram account for my podcast. Finally, I maintain a blog on my podcast’s website. These platforms are not being truly optimized for professional networking purposes.

Future Focused: Commitment to In-person and Online Professional Networking

Looking forward, with the full understanding of the importance of developing both in-person and online professional relationships and networks, I am fully committed to expanding my professional networks in two capacities — through maintaining an increased social media presence, both as an individual and as the host of my personal finance podcast, along with attending professional development seminars, conferences, and events.

Professional Networking as an Individual and Podcast Host

Online

LinkedIn

In the next six to twelve months, I have aspirations to revise my LinkedIn profile, ensuring my Experience, Accomplishments, and Skills are accurate and current. I am going to actively add connections to my network who are both influencers in their industries and interested or employed within areas that pertain to my interests. In addition, I am going to actively share content related to my professional role within marketing, along with content pertaining to my passion for personal finance. These actions will result in creating a heavier presence within my LinkedIn network, leading to greater opportunities to begin discussions with those are interested and passionate about the same topics.

Twitter

Twitter, a powerful tool and one that I underutilize, is a platform I want to grow to have an active presence on within the next six to twelve months. Twitter, for myself, serves as an untapped source of valuable local-based connections that can work to further my personal finance podcast’s objectives and my own personal finance knowledge.

Instagram

The potential for both my professional and podcast Instagram accounts have not been fully maximized. In the next six to twelve months, my goal is to increase the frequency and quality of interactions with other users, while simultaneously developing a detailed set of objectives and overarching goals for both accounts in regards to how I intend to utilize these accounts moving forward, what type of content I hope to continue sharing, and how often I intend to post.

Website and Blog

With a corresponding personal finance website and blog for my podcast, I hope to publish content to this platform on a regular and ongoing basis and frequency while continuing to interact with readers and listeners through comments and contact form submissions. Encouraging dialogue on the podcast’s website is a valuable way to expand the podcast’s existing network.

In-person

In the next six to twelve months I intend to utilize Eventbrite to source out events to attend, which present opportunities to connect with individuals within the personal finance community and marketing environment. These valuable connections have the potential to translate into lasting relationships that can extend past the networking event itself.

In Conclusion…

Through reflection and time, I have come a long way since eighteen-year-old Courtney and her fear of networking and the awkwardness associated with it, and now realize the value and benefit of professional networking. In my opinion, the key to successfully networking both online and offline? Ensuring interactions feel genuine, authentic, and natural.

giphy2

Source: Reddit

You’re never too old for social media.

At what age do you stop playing games? Those games we loved as kids, such as jump rope, hopscotch and card games, may have gone by the wayside for some. But technology has resurrected many of these as apps. Games such as Solitaire, Yahtzee and Wii games are not only played by the younger generation but now by the older population.  Many older adults have jumped on the game app bandwagon with their tablets, IPads and IPods.

Social media is no different.  What may have begun as a way to connect with family across the country has turned into daily occurrence for many seniors. As someone who is approaching this ‘generation’, I am finding more and more seniors (ages 55+) are connecting with technology. Keeping up with the grandkids and learning something new have become goals for many older adults and in all honesty, have become part of their daily activities. Many seniors’ centres are now offering a variety of computer related programs and courses, including the how to’s of social media.

Working for the Town of Aurora, I was fortunate to work in the Aurora Seniors’ Centre for a 12 month period and watched first hand, how many of its members, some of whom were in their early 80’s, were utilizing their electronic devices. The Aurora Seniors’ Centre in conjunction with the Aurora Seniors’ Association, for example, is a very active centre with a very engaged computer club; most of the instructors are over 65 years of age. The Club offers weekly courses on a variety of topics which have included social media, as well as monthly TED Talks. They even have their own Facebook page, which is very dynamic.

According to Seniors for Seniors, a company providing home care services for seniors by seniors, social media can provide older adults with entertainment, stimulation, maintaining independence and preventing the isolation that many seniors face today. Technology is important to everyone, no matter the age.

 

So the next time your grandmother, grandfather, aunt or uncle enquires about your Facebook status or checks out your Instagram pics, remember, you’re never too old for social media. Consider what you would do if your 80 year old mother or father asked for your help in getting connected on social media? They might surprise you with the wealth of knowledge they may already have.

 

  You’re never too old for Social Media. It’s more than keeping up with the grandkids.

#too old for social media?

Social Media’s Role in the Evolution of HR

Social media has changed our world, it has changed the way we communicate, the way we market and sell our products and the way we learn, with no surprise it has changed also the way organizations attract talent. According to survey done by SHRM with HR professionals ,  Recruiting via social media is growing with 84% of organizations using it currently and 9% planning to use it. In 2011 only 56% used social media for recruitment. For most organizations 81% in 2015, it was one out of many recruiting tool used.

 

Previously recruitment was challenging for recruiters, costly and less effective in attracting talented candidate, but now social media has changed the way the recruitment process is done in organizations and gave HR managers different roles to play.

HR professional report the top reasons for using social media are to recruit passive candidate, increase the organization brand and recognition, target specific candidates with a very specific set of skills, allow potential candidates to easily contact the organization for employment.  However there are reasons for not using social media, concern about legal risks discovering information like (Age, Gender, Religious..),not enough time for HR staff to use this method in addition to other methods and questions about veracity of the information that is contained on social media.

Most Popular Social media Tools for recruiting are Linked in, Facebook, Twitter. Survey showed in 2015 the percentage of organizations used Twitter (96%), followed by Facebook (66%) and Twitter (53%).

The survey results showed that two-thirds of the organizations took steps to target smart phone users .39% career website have been optimized for mobile users, followed by job posting and job application enabled by 36% of the organizations.

 

 

please share your experience, has anyone find a job through Twitter, LinkedIn…..?

 

 

Facebook Post:

https://www.facebook.com/search/str/Social+Media+Today+4+ways+to+attract/stories-keyword/stories-public?see_more_ref=eyJzaWQiOiIiLCJyZWYiOiJoZWFkZXJfc2VlX2FsbCJ9

Twitter Post:

 

 

 

References
https://www.shrm.org/hr-today/trends-and-forecasting/research-and-surveys/Pages/Social-Media-Recruiting-Screening-2015.aspx
https://www.peatworks.org/blog/2016/may/how-social-media-changing-talent-recruiting
 

 

COMM0015-Blog 2: KFC or Apple?

Impressive Social Media:

The organization that stands apart from others in their social media strategy is Kentucky Fried Chicken (KFC). This company is unlike many others in the fast food industry. KFC does not push their product or specials on you but creates stories with their iconic figure to draw consumers in.

Photo from KFC Twitter. 2017

Using short videos, single pictures, contests and so much more, this organization is social media gold. KFC has the ability to take social media viewers on a journey while using their products to help tell a story. With Kernel Sanders as their primary character, everything this organization does come back to him and their product. Such a simple idea, right? Just have a mascot.

Yet, KFC’s promotion is so much more than just a mascot. It is the effective ways this organization allows social media users to engage and participate in their marketing campaigns. For example, on November 1st, 2017 KFC did a Periscope video that reached over 76 thousand viewers in its 20 minutes live. The video’s purpose? A ‘KFC Auction’ where Twitter users could ‘bet’ by commenting on prizes being given away. Engaging and promoting their product – Genius!

Check out their video here: https://twitter.com/kfc/status/925890311401828355 (KFC, 2017).

Adopting a Social Media Strategy:

I am going to critique the choices of one of the most known brands, Apple, but hear me out before you stop reading this. I would bet more than half of the people reading this post have an Apple product, I am even typing on one right now. However, the lack of social media interaction from one of the technology conglomerates baffles me.

Photo from Apple Twitter. (2017).

Bring up Apples Twitter page. NOTHING. No tweets at all. Slide over to Instagram. It is better with 62 posts to date. I understand the product sells for itself, so why waste the extra time and money on social media?

I believe Apple needs to consider interacting with consumers on social media to ensure they are brand loyal. Often, when someone has a negative experience they turn to social media to share that information. With Apple’s lack of social media engagement, I believe they are missing risky situations like this that could be solved.

Finally, Apple’s marketing is AMAZING! They always have innovated ideas for presenting new products, signage and so much more. It is a shame that they are missing out on social media platforms to further express that creativity. I believe, like KFC, they could engage consumers on a new level through creative social media campaigns if they give it a shot.

Check it out for yourself!

Apple Twitter: https://twitter.com/apple?lang=en

KFC Twitter: https://twitter.com/kfc?lang=en

COMM0015 – BLOG 1: The Social Media Realm

Tools:

Social media can be a complicated process. When someone says social media tools I am thinking of the applications that make my jobs easier. How do you know if your hard work is benefiting the business? Thankfully, the use of social media tools can provide answers to this question.

Image found from http://www.ohgizmo.com.

First, I turn to Hootsuite for accurate statistics about my social media postings. Hootsuite is an online application that provides the user with an interface to be able to schedule posts. As this feature is just scratching the surface, Hootsuite also provides users with a backhouse of statistics regarding their posts. My favourite function allows a marketing team to track clicks on any link posted through the Hootsuite application. For the retail world, this is very important so we can work towards improving our online sales.

Although Hootsuite is great for analyzing statistics in terms of social media posts, it does not take into consideration what the consumer on the other end is thinking. Luckily for our organization, we have the funds to produce a semi-annual survey. Using Survey Monkey, our marketing team searches to find out the consumers thoughts about our social media and website. This tool allows us to create custom questions that we would like to ask the participates. This customization element of Survey Monkey makes the online tool versatile for any organization. This product is great to use so that companies can ensure they are listening to their consumers.

Best sources for news:

Years ago, the 6 o’clock news used to be a must watch for all modern families, however as times are changing most individuals are straying away from this tradition. As a student with night classes and two jobs, watching the news on television is no longer an option for me. Luckily, social media platforms allow me to get this same news, at the touch of my fingertips.

Many say that Twitter is dying, however, this is still my go-to platform for news. Whether it be sports, politics or international affairs, Twitter seems to have it all when I need it. One must keep in mind that anyone can tweet in real-time, therefore all information may not be credible. However, I believe this outlet is the fastest way to get an idea of what is going on in the world.

Additionally, I believe that Facebook is great for short clip video content. In comparison to 40-minute newscasts, Facebook gives you the ability to watch a short video about the news that interests the viewer. Overall, this expands the digital ages ability to cater to unique audiences.

Overall, these social media platforms not only help with day-to-day news but can help a business reach consumers. For me, it is important to look at how versatile these social media platforms can be. As an organization, this makes it important to have unique social media content that is fun and playful. You want to capture your audience’s attention, however, do not want to come off as you are pushing a product on them.

What are some of the best social media campaigns you have ever seen?

References:

Facebook. (2017). https://www.facebook.com/.

Hootsuite Media, Inc. (2016). http://signup.hootsuite.com.

Survey Monkey. (2017). https://www.surveymonkey.com/.

Twitter. (2017). https://twitter.com/.