4 Tik Tok Tactics

Image by Nitish Gupta from Pixabay

Tik Tok is a platform where users can create and upload short videos that incorporate music, filters and effects. Popular content is lip syncing and dancing videos but there is so much more on the platform. Creators have used the platform to discuss certain topics and share knowledge. For example, financial advice, fashion, cooking videos and so much more. 

Tik Tok has grown in popularity very quickly over the past year and it has  become a great tool for marketing. If you own a business, you should consider Tik Tok as a platform to promote your brand or business. 

  1. Create a Profile 

Create a page and start testing some content types. One benefit of Tik Tok is that you do not need a budget to create content and this can be done quickly. An  important step is to start following trending hashtags and keep up with the latest memes and start using them for your own brand. Don’t forget to use some of the filters, effects, soundbites, and editing tools. 

  1. Start a #Challenge  

Creating a challenge for followers  to enter provides a great way for brands to start a cultural trend or meme. This can attract many users to create videos for your campaign. 

  1. Post Often 

The more you post, the simpler it will be for people to find your account and decide to follow you.It is important to note that on TikTok, frequent posting is how you gain engagement and views.  

  1. Keep up with Comments 

Reading and replying to comments is a way to engage with your followers. Your comments and responses are a reflection of your brand and company. Meaningful  comments are important as Tik Tok ranks  the ‘best’ comments by the number of  likes each comment gets. 

Will you take up Tik Tok to build and improve your business? 


Have your tried downloaded Tik Tok for your business?


Start a #challenge on Tik Tok for your business!


Social Media and FOMO – Fear of Missing Out

Image by Peggy und Marco Lachmann-Anke from Pixabay

In recent years, we have become reliant on social media and showing the best parts of our lives for everyone to see. When the use of social media is not used wisely, it can lead to becoming trapped in a cycle of social media FOMO – a fear of missing out which can then lead to unrealistic expectations and unhappiness. 

People who suffer from social media FOMO often check their phone and all social media platforms more than just a couple times a day. The fear of missing out can greatly affect your overall well being and cause unhappiness and anxiety due to the social comparison and constantly feeling like you are missing out from view other peoples stories and posts.

Social media often gives us a false perception of people’s lives. We all see small “sneak peaks” of our followers’ lives that highlights the fantastic parts, and all the fun things they are doing. It is not often that the “behind-the-scenes” and the relatable things that everyone goes through. For example, the stresses of work and having bad days, etc.

When social media consumes so much of our time, there are many consequences. It is important to check in with yourself often and ensure you limit your social media usage when you often feel a sense of missing out. Remind yourself that most things you see online is only a snippet of ones life and it does not completely reveal the full truth and the trip or event that is being posted is often heightened and exaggerated.

Have you experience any type of FOMO? Is the constant usage of social media helping your mental health?

Image by Katherine Gomez from Pixabay

Have you heard of social media FOMO? Read my blog to find out more.

Image by Josh Borup from Pixabay

Is social media is consuming our lives? #FOMO

Private Life, Happy Life

Remember the saying “Private life, happy life”? This is a saying we all have heard at least once in our lives. Since social media has become more popular over the years, we have also experienced and witnessed some oversharing on social media once or twice. Scrolling through your feed, it is common to see an Instagram story of someone’s cute coffee shop with a location sticker and the present time sticker. This reveals a ‘Who, what, where, and when” of this person’s life. Posting every restaurant we go to, the food we ate, who we are hanging out with, location stickers on stories, where you’re traveling to. Showing everything we do on social media becomes a big risk in our lives. Is this safe? Are we constantly exposing our privacy and oversharing to the world? 

It is so easy to pick up your phone to capture a moment and post it later on and leave your private life on the internet. This causes so many cons when it comes to social media. Low self-esteem, invasion of privacy, competition and so much more. Being on social media for hours on end can definitely eat away at us as well as lead to unsafe situations. Since social media has become such a big part of everyday life, it can be hard to avoid. Here are some tips on what to do in order to take a break from social media: 

Spend the day reading a book or journaling 

When was the last time you read a book? Pick one up today! Immerse yourself in the fictional story or keep your brain thinking with an interesting non-fiction book. Maybe take up on writing for the day. Open up that brand new moleskin and start spilling everything that is happening in yourself at the moment. This is a great way to reflect on the present and look back on it later. It is something for yourself. 

Do a Social Media Cleanse 

Take some time unfollowing accounts you no longer need on your feed.  Remove photos and information you no longer need on your profile information that invades privacy.  

Spend the day doing an activity you enjoy and keep it off on social media 

Do something for yourself today. Connect with yourself and the important people around you. Go hiking with some friends and enjoy your time in nature. Capture the beauty but treasure it in your own memories!

What will you do to keep a balance, safe and private social media present and life?  

Social Media Post

When is the last time you picked up a book instead of your phone? Check out my recent blog post to find out how you can maintain a healthy balance with social media 

Needs some #tips on how to take a break from #socialmedia? Check out my most recent blog. 

5 Ways To Live Away From Social Media. (2021). Retrieved 10 October 2021, from https://lifegoalsmag.com/5-ways-live-away-social-media/ 

Definition – What is a Personal Brand? | PersonalBrand.com. (2021). Retrieved 10 October 2021, from https://personalbrand.com/definition/ 

COMM0011-Blog #1: What Would the World be like if Social Media Platforms Disappeared?

What if all social media platforms disappeared tomorrow…. Would the world survive? 

Image by Photo Mix from Pixabay

It’s 8am on Monday morning, you turn to your bedside table to unplug your phone and open Instagram, Facebook and Tik Tok. Error. The app crashes. Your followers are gone, your business is gone, your brand, virtual connection with people; everything you have built and worked so hard for is gone with a blink of an eye. 

Pop Tv GIF by Schitt's Creek - Find & Share on GIPHY

What if you woke up tomorrow and all social media platforms disappeared? It is interesting to think about how the world would react in 2021. I am sure many of us can admit that social media has become a major part of our lives. Throughout the years, it has evolved into something much more than posting fun pictures for our friends and family to see. It has become a platform to start and build a business. It has increased sales for many brands and small businesses. In the world we live in today, it is a way to connect with people when physical connection is not always possible. 

If all social media were to disappear tomorrow, there is no doubt many people would be out of a job. In 2021, it is not rare to make a living off of consistently posting on social media. There are influencers, youtubers, tik tokers who make their living by having a brand and posting a highlight reel of their lives. But what if their platforms were gone? 

Closer to home and in my personal life, I have witnessed social media be quite impactful. My mom has been a police officer for the Ottawa Police for almost 30 years. For over 2 years, she worked as the Sergeant of recruiting. When she was assigned to the recruiting unit, she noticed that there was next to no activity on social media. She knew that social media could improve the image of the Ottawa Police as well as it could make it inviting for people to consider applying to become a police officer. Her and her team started to brainstorm on ideas to put the Ottawa Police front and centre of the social media world. 

They started off by doing “theme” segments such as “How to apply “How to be a competitive candidate”,  “fun facts” etc. That started to generate more followers. 

Then they invented the “Jobposal”. This is where a candidate is surprised somewhere and given a police officer job offer. This concept went viral. The Ottawa Police recruiting unit Jobposals generated over 100,000+ views, which generated more and more followers. Interests from all over the world increased. Chiefs of police from Spain, to Dallas police to Tennessee police departments all wanted to have the social media interest the OPS recruiting team had. 

Click this link to check out another viral ‘Jobposal’ broadcasted on CTV News Ottawa

Today, (two years later) the OPS recruiting team is a trailblazer in the law enforcement recruiting world. Their application pool went from 600 per year to over 3000 a year. This is all due to their social media presence. 

During Covid social media became the life line in recruiting. They conducted the in person recruit information session into live on Instagram. These IG information sessions attracted more participants than when they had in-person sessions in 2019. People were able to watch it from the comforts of their own home, and if they couldn’t make the info session, the live was saved to the Recruiting IG page and people had the option to watch it later.

@ottawa_police_recruiting “Instagram Info Session”
Behind the scenes of Sgt. Maria Keen live on Instagram
Source : Maria Keen 2021

It is safe to say that the decision to post the Ottawa Police Recruiting unit on instagram was successful. If they had not made this decision, their applicant pool would not have increased nearly as much. By posting their content, many people chose the Ottawa police over other services because of how much they showed care for their recruits and the job application process.

Whether it is for a small unit within a Canadian Police service or a Youtuber’s brand and a businesses marketing, Social media has become impactful for many different industries and people around the world.

If these platforms disappeared tomorrow, what would happen to people and businesses who rely on it to make a living? Would certain people have as much popularity without it? Would small businesses survive as much as they do now?

What are your thoughts?