COMM0015- Assignment #5- Event Participation

Moderating a panel discussion: “For Them” Campaign

On Wednesday, April 14, I moderated a panel discussion as part of THE CAUSE conference events.  ‘The Cause’ project started at the beginning of March, 2016 with the aim to raise money for 3 children charities in Kuwait, among of them are The Kuwait Association for Learning Differences (KALD), and Abeer 2 Voluntary Group for Mentally Disabled.  The project followed by conference on to discuss Corporate Social Responsibility in Kuwait and to highlight the charities campaigns.

CfxjynbXIAAU1t0The participants in the panel discussion, as the poster shows, were the Abeer Al-Safran the founder of Abeer 2 charity, and managing and creative directors of Horizon FCB Kuwait.  Horizon FCB Kuwait is a professional Marketing agency that helped Abeer 2’s campaign. The poster of the panel discussion was posted on ‘The Cause’ twitter account. (Click here to see the post)

My role was to introduce the Abeer 2 charity and Horizon FCB agency to the audience of the panel, and to bring to the audience attention the campaign development and its outcomes. Entitled “Form Them”, the campaign aimed to raise money to train volunteers and give them proper information and skills through workshops to help mentally disabled children.

During the panel discussion, which the video on ‘The Cause’ Instagram account shows, I asked questions about the challenges faced the Abeer 2 charity and Horizon FCB during the campaigns.  I also asked Horizon FCB directors about the difference between campaigns for profits organizations, and non-profits organizations, and the role of social media.

Twitter ScreenshotAmong the challenges that Abeer 2 charity faced during the campaign are the lack of awareness about the needs of mentally disabled children in society, the difficulty to move the disabled team to places where they can show their artwork. An additional burden is the regulations that do not allow a charity to raise money in public spaces. Horizon FCB main challenge was to create a media plan that fits the budget of charity.

There are three key ideas that I learned: (1) Charity should have a clear and realistic goal. (2) You cannot only depend on social media to raise money in a country in which traditional media still have strong presence in Arabic language.

TheCause Instagram-Yasser(3) When planning to a campaign, as I learned, there no difference between profits and non-profit organization; you should have a creative work and media plan according to your budget. Horizon FCB distributed its creative across traditional media, including Cinema. When I asked why Horizon FCB decided to use a traditional approach using mass media, the managing director’s answer was that Abeer2 is not very active on social media. FCB Horizon decided to start with traditional media, and use social media during the closing days of the campaign.

Among of the statements that I can quote on the Creative Director are: “Any marketing campaign needs a simple message”, and that “planning is planning regardless what you plan for”. The Creative Director, elaborated on the simplicity of the message indicating that tagline of the campaign, ‘For Them’ seems unclear, but it actually make people curious about the subject of the message. Audience will later know that the campaign title refers to the mentally disabled children.

The moderation of a panel discussion is an exciting assignment, as you need to ask the right questions, and make certain that participants get the same time to answer questions, and that the audience remains attentive and gest engaged. I would love to be a moderator of panel discussion again; particularly I get to learn about the subject of the discussion.


Com0014- Blog post #6- Do People Know Your Story?

Twenty five years ago, I never thought I would be in the same place where I am now, as an Arabic freelancer and former journalist. Started as newspaper designer and later an art director, I learned how to make headlines. By then, I aimed to have my business making me in headlines one day. As I changed my career from designing into freelancing, I realized that I was mistaken to dream of being the main headline of a daily newspaper in Egypt, because it simply means that I will be jailed, tortured, or shot dead.

Being a journalist and freelancer for a daily newspaper in a country where political and economic situations are chaotic is not an easy business; it is a challenge not just to say what I want to say, but to remain safe as well. I chose to shift from designing to being a journalist and writer under Mubarak’s regime in 2005. My first article was about insignificance of media coverage of corruption in Egypt. So you can imagine writing about corruption in a corrupted environment. I continued to write until 2009, then was warned twice and forced to stop writing after. I resumed writing after Mubarak stepped down. When the Muslim Brotherhood took over power, people found me criticizing the Muslim Brotherhood regime severely, and later criticizing President Abdel-Fatah Al-Sisi for Raba Al-Adwia Square massacre.

People thought I would stop being critical as regimes change, but they learned that objectivity is my own secrete. It was important for me to expose myself to all political streams, but I have never affiliated or followed any of them. This way I was able to understand the point of views of the conservatives, liberals, socialists at the same time. I knew that if I follow any political party or ideology, I can only see through its lens.

My industry isn’t safe or objective though. Whereas a freelancer follows the business goals, I do exactly the opposite. I work for those who do not ask me to mediate their views or to write about them. But I managed to find media owners who believe that free society is the key answer for having democracy in Egypt.  My greatest adventure was not in Egypt though; it was when I wrote about the 2006 war in Lebanon. I traveled to there when I was warned that moving an inch would cost me my life. It lived and worked over for a year. It was a difficult assignment in a filed battle, not merely because I was trying to survive, but also because it was impossible to capture the truth. Since then, I have learned that the first causality in a war is not people but the truth.

COM0015-  Post #4- Out of the Box: Personalizing the Social

Social media have become more focused on common interest and proximity.  Surprisingly, social media is yet to be business oriented. Off all the apps and social media platforms I explore, Wanelo, is the only digital app that you can use to market products. Wanelo, that was launched in 2012, is “a digital mall where people can discover and buy products”.

It was expected to have replicas of several social media. That is to say that social media introduced Instagram, followed by Snapchat, and Shots. These applications seem to fulfill the same needs for taking selfies and sharing videos and photos. Likewsie, WeChat and What’s App look similar. I think the trend right now is to find people in your area or people with similar interest. That is to say that social media is not merely social but also address personal interests. For example, Secret and Whisper applications fulfill people needs to share secrets anonymously. Both of them allow users to share their feelings and thoughts, secrets are taken from your social media friends or friends who have your contacts.

yikyak-appTinder is slightly different as it allows you to chat with people you have in your Facebook account if you agree that she/he ‘potential match’.  Yik Yak seems to help bring people who live nearby together. This is why it is quite famous among students and campuses. Hyper falls in the same area, but it is a photo sharing application, that “help likeminded people in the same area discover new things

Social media have become more personal, and marketers have to start thinking about penetrating those kinds of social media. Social media apps are not only Instagram, Facebook, Pinterest, Twitter, and YouTube. Marketers have to reach out people who use several applications other than the ones I have just metioned. There should be new direction where you follow media on their own social media, and not necesarliy on the common social media. That is not to say that your website should have icons for 10 social media apps. Marketers should look at the personal interests of those who are using social media. This way you can reach people who do not do Twitter and Instagram, because they do Shots and Tinder.





COM0015- Post #3- Professional Networking Now and in the Future

Social media is a powerful tool because it does not only help spread ideas, suggestions, but also contribute to the image of people. Identities now are expressed through tweets, Facebook timeline, and selfies on Instagram. Pictures posted show whether a person likes to be formal all the time or not. Social media has become important as it shows the network of connections that someone has.

Before delving into the discussion of my present strategy for developing my professional networking online and in person, it is important to define my objectives and shed light on who I am. My main objectives are (1) to stand for and practice a fine journalism that enlightens and educates, and to maintain a strong freelancing career, and (2) to market myself as an Arab journalism and visual communication instructor. My strategy for developing professional network is the ‘snow balling’ effect.

Building my profile: Who I am

I am a 2015-03-24 16.30journalism instructor, freelancer, and social media analyst. Graduated from one of the best Canadian universities, McGill, I am a media researcher, instructor, and freelancer whose goal is to educate people on objectivity, tolerance, and more importantly to invite them to think critically. I have dual careers: journalism and visual communication instructor, and freelancing. I actually have an extraordinary journalism, and publication design experience, as I worked as a newspaper designer and art director for number of publications in Egypt. I write a weekly article in Arabic language in a daily Egyptian newspaper. My recent articles are always available on my page at Veto newspaper website2015-03-24 16.35

Getting my house in order

Let me start with what I can offer.  I list the features and benefits that are unique to the service or product I offer. I offer freelancing service, teach journalism, and provide social media analysis. What makes my services unique is that my freelancing service is based on facts and research; it is not just a point of view. My freelancing also goes beyond political analyses of situation in some Arab countries, such as Lebanon. I also have two blogs, Facebook, Twitter, and LinkedIn accounts.

My professional networking

Arab and Middle Eastern Journalists Association (AMEJA) 

Canadian Association of Journalists

Journalists on Facebook

Facebook & social journalism

Egypt Journalism Project

Mass Communication Club (MCC)

Twitter accounts

Commitments in the next 6-12 months

I have several commitments among them are:

  • Monitoring the political situation in the Middle East through my weekly articles, and Facebook posts.
  • Write blog posts on the role of social media in the Middle East.
  • Participating in Online panels of academic conferences I can not attend.
  • Attend conferences: Conferences are essential space, through which I can improve my professional network.

COM0015- Post #2: Strong and Weak Organizations

Using social media is not only important for Business to Customers (B2C), but Business to Business as well. Among the successful organizations that Fortune and Forbes named as one of the most successful organization in using social media for B2B is Boston Consulting Group, which was founded in 1963. Boston Consulting Group is a Global management consulting company that helps other corporations and organizations to accomplish ‘suitable competitive advantage’.

Fortune ranked Boston Consulting Group or BCG as the 3rd among the best companies using social media. BCG employs social media to communicate with employees, recruits, and distribute content to them. According to Fortune, BCG focused on Twitter and LinkedIn, while there was a shift toward using Facebook.

BCG explained its perspective that has made successful in using social media. Apart of many companies that jumped to the social media bandwagon without getting ready or understanding what, exactly, they are trying to achieve, BCG takes the time to develop a compete marketing strategy. The most important and challenging points for BCG is t: (1) create a marketing strategy that integrates social media, and (2) measure the impact of new marketing channels on businesses.

BCG set number of guidelines for using social media most effectively:

  • Understand your digital customer: It is fundamental to understand how customers use social media. Red Bull and Sara Lee are two good examples. Red Bull understands that it young audience is active into entertainment; this is why it created an entertainment portal on Facebook that allows users to play games, watch TV, and engage in other several activities. Sara Lee uses social media to encourage customers to share coupons.
  • Define specific business objectives: Objectives have to be specific, such as lowering customer service costs, greater customer engagement, or achieving solid loyalty.
  • Test across social media platforms.
  • Define and track supporting metrics.

One of the lessons BCG learned is that the company website can be provide “richer experience and greater engagement, than Facebook that eventually attracts a lot of fans.

Weak organization

chaterTwitterChatr Wireless is one of the less expensive mobile providers in Ottawa. Its plans less expensive other competitive providers, but its coverage is not as strong as other mobile companies. Chatter Wireless covers parts of Alberta, Winnipeg, Ontario, British Columbia. Chatter has two social media account
s Facebook and Twitter, but its social media actual presence is quite weak. It only has 1,071 followers, and 46,586 Facebook likers. Twazzup, a twitter monitoring real-time platform, shows that ‘chatr mobile’ does not have influencers that talk about Chatr  services. The top influencer has 7 followers, and is not a Chatr advocate.

Chater on TwazzupChatr Wireless posts on social media accounts consistently, but the Facebook account tells that customers do not engage. As for today, there are only tree customer comments, 32 likes, and 2 shares since the beginning of 2016.

Chatr Wireless should adopt vigorous social media strategy to:

  • Chater Mobile FacebookIncrease customer engagement and loyalty: A good example about the lack of customer engagement is the post that Chatr Mobile posted on its Facebook account on August 17, 2015. The post sought customer engagement through an image of a man having Baroque with his family. The image was accompanied with the following post: “Isn’t BBQ season the greatest season of them all? Share your best BBQ tip with us below”. The post got 4 likes, but with No comments. It is clear that the Chatr  believes that customer can get engaged when they ask customers to do so. This tells that there is no strategy to get increase customer engagement.
  • Increase the number of customers using Chatr: My understanding the Chatr wanted to increase the number of its customers but approaching new comers to Canada. They offered free calls for new immigrants, or visitors to Canada. On December 1st, 2015, Chatr posted a video for new comers who used Chatr Network at one of the airports to talk to friends and family. It is great idea, but Chatr needs a real’ campaign with clear objectives.


COM0014- Post #4: Why did the Pepsi Arabia ‘Liter of Light’ and 7UP Arabia ‘Original Spotting’ campaigns fail?

B2Ccampaigns, or Business for Consumers campaigns, target consumers directly to buy the product from grocery, restaurants, or retail stores. B2C campaigns “develop campaigns that connect with the consumer mindset, and depend on direct advertising”. Marketers in B2C campaigns aim to covert shoppers to buyers. There are several successful B2C campaigns, such as “Think Coca-Cola, Old Spice, and Kit Kat

Surprisingly, some of the campaigns were not as successful as their companies planned for. Of those campaigns are PepsiCo campaigns in Egypt in 2015: 7UP Arabia campaign and Pepsi campaign. The two campaigns gathered considerable attention, but no significant or even increasing revenue from the campaigns despite the PepsiCo announcement of investing U.S. $500 Million in Egypt in 2015.

The 7Up campaign, Original Spotting, or “Do in on Your Way” and “See It Your Way”, appealed to Egyptian youths showing innovative ideas that youth execute using simple stuff, unused ones, or things that you think they are for garbage.

The campaigns mainly used YouTube. The 7UP Arabia produced four videos. The four videos gained less than 4.5 million views, and only 5.424.289 Facebook page likers. Twitter account of the 7UP Arabia only gained 17.100 followers.  Likewise, the Pepsi campaign, “Strings of Lights Unite Us”, produced two video ads to announce the beginning of Pepsi campaign along with “Maser Al-Khair charity” [Good Egypt Charity] to install hydro in poor villages in Upper Egypt.  “A Liter of Light” was the tagline to encourage Egyptians to buy Pepsi. Revenues are dedicated to installing hydro in poor villages. The videos ad that the idea of the “Strings of Light” through employing a clever video montage of that seemed to bring actors and actresses who died into alive scene celebrating the Holy month of Ramadan with current young actors.  (Watch and Enjoy Hussein Al-Jasmi voice with Ramdan Folklore here).

The Pepsi campaign helped install 800 Solar Panels in only in one village. Obviously the campaign goals were aiming to install Solar Panels to several villages in Upper Egypt, according to the news that was published at the beginning of the campaign.

The questions would be, then: why did the two campaigns fail to achieve their goals?

Pepsi campaign failed although it engaged consumers. The failure was due to the fact that the public rejected the idea of ‘liquidifying’ social responsibility.   As Pepsi campaign for social responsibility failed, Pepsi Challenge emerged in the same year.

7UP campaign -Brilliant but unreal campaign: The 7UP Arabia campaign ‘Original Spotting’ never announced the participants. It campaign looked like colourful bubble that collapsed quickly. The ‘original spotting website was removed’ and no reports were made about the campaign outcomes. The campaign should have targeted Egyptian talent with a goal to support and finance a certain number of talented youth.

Social media should have been employed to show the progress in that the campaigns achieving and should have added to them more sponsors, especially those that would not be in conflict with PepsiCo.

PepsiCo failed to maintain the momentum of its campaigns although it was aware of its target audience. I believe that the company lacks the scope. PepsiCo moved to a more global scope with the Pepsi challenge campaign. In a nutshell, the two campaigns failed for their inability to maintain the momentum they create with the videos.

COM0014- Blog # 3- Freelancing and dual audiences

I have been a journalistic freelancer for several years. People think that journalism freelance is a job; it is actually not a job, it looks like a business. The freelancer has to think of how to promote his work; and she/he does have two audiences or targets. First target is the publishers, and the second audience is the readers.

Newspaper publishers certainly look for a freelancer who can attract the readers’ attention; they seek someone who knows two or more languages; they try to find a writer, whose expertise would not be offered by someone else. For example, as my area of expertise is Middle East politics and media, I am the only freelancer who writes about Lebanese politics. Likewise, when I analyze media coverage I provide an academic perspective to the subject.

Newspaper readers also have their own characteristics:

Sense of humour likers: newspaper readers like to read the work of those who make them laugh. They like political irony and will follow someone who can touches on the political paradoxes.

Loyal but uncertain readers: newspaper readers do not like to shop around for newspapers; they are loyal so they read certain newspapers and only look for certain writers. They are loyal, but still uncertain about the content the freelancers could offer, so you always need to keep them updated through social media.

Engagement seekers: newspaper readers are not usually young guys; new generations are more into social media and micro content. Newspaper readers like to get engaged, so you need to raise questions for them; you have to allow them to comment, and to email you if they like.

‘In-depth’ hunters: newspaper readers appreciate in-depth analysis; they value freelancers whose writing would go beyond the surface meaning.

Politically oriented: the picture of my audience indicates that Arab readers are politically oriented, particularly with the aftermath of the Arab Spring.

The freelancer can draw the readers’ attention through several tactics. The freelancer has to use social media to get feedback on her/his articles. A freelancer should be active blogger. Arabic language freelancers should use some terms that fit her/his audience accent. For example, the Lebanese accent is different than the Egyptian accent. When writing to about Lebanon, the freelancer should employ some terms with Lebanese accent. This attempts to engage the audience. A third tactic is to boost your web presence though Search Engine Optimization.

If the audience notices you, the newspaper that looks for a freelancer, will start noticing your perceived value.

COM0014 – Blog #2: Egyptian activist brings opinion makers and readers to social media for civil conversations

The Egyptian activist, Wael Ghonaim, who was one of the symbols of the 25th of January 2011 Revolution, has recently launched a new social media platform that leverages the value of conversations between opinion makers and ordinary readers.

Parlio, the new platform discussion, offers Internet users a new approach toward social media, drawing more attention to the content of the discussion. The new social media platform allows users to engage with writers, journalists, and thinkers from all over the globe. It values disagreements, debates, and tolerance. Among the members of Parlio from the United States are Fareed Zakaria, the CNN host, Walter Pincus, a National Security journalist for The Washington Post, and Michael McFaul, a Stanford Professor and former US Ambassador to Russia.  Parlio’s board also includes famous Middle Eastern and European scholars and writers. The social media platform also has a Q&A section, which gives the opportunity for readers to raise questions and get answers from journalists, professionals, and scholars.

Wael Ghonaim hopes that Parlio will help social media users continue to spark civil conversations and focus on the qualitative side of it, while keeping the quantitative aspects of social media that still gain great attention from users, such as number of followers, likes, and shares. So far Parlio’s writers, journalists, and readers embarked on conversations and issues that concern people North America and the Arab World, such as discussion about ‘sharing economy and social exclusion’, ‘Saudi women rights’, and ‘the importance of democracy’, and other topics that are not less important.

Ghonaim, who was working for Google Venture in 2011, resigned from Google in December 2014 to start his own social media endeavors, Business Insider reported. He was one of the main causes of the 25th of January Revolution in 2011, when he created a Facebook page entitled “We are all Khaled Said”. The page was Ghonaim’s response to the brutality of the Egyptian police that killed Khaled Said, and Egyptian activist, in June 2010. By January 2011, Ghonaim utilized the Facebook page to mobilize Egyptians against President Hosni Mubarak, a Former President of Egypt.  The Egyptian police detained Ghonaim for 11 days.  His release was a sign for the collapse of the Egyptian regime that attempted to contain the anger that broke through on Friday, the 28th of January 2011 and remained until 11th of February 2011, forcing the Egyptian President to step down after 18 days of uprising.

The Time Magazine selected Ghonaim as “one of the 100 most influential people of 2011 because of his role in sparking the Egyptian revolution”. Ghonaim who often criticizes the current regime of President Abdel Fatah el-Sisi had to leave Egypt amid the Egyptian police crackdown of Muslim Brotherhood and secular activists in 2014, saying that “Egypt no longer welcomes those who are like me”.



COM0014 – Blog #1: Unplanned vacation for a Workaholic!

Canoe1It is hard for me to escape my work zone and get my mind set for a long vacation, because I am always working even during my vacation. Being workaholic is not always nice, and working for six days a week is often not a choice to make, especially if my schedule is always beyond the rim. I used to take short vacations that I prefer to call them as breaks rather than long vacations. Short breaks always help, because they regularly break-up my routine and allow me to visit several places.

Over last summer, my short vacation was set for four days. My only concern was to find a place close to Ontario, therefore going the West of Canada was not a choice for me. I started planning to spend the four days I got for my break in Niagara. While looking for a hotel in Niagara, the Turkish ringtone I assigned to my friend Nabil buzzed. His was heading to Kazabazua, where he owns a cottage, with his family tomorrow for three days.  He knows that I was about to take a short break. Where is it Nabil? Where is this Kazpatwa? I asked. Kazabazua, man, Kazabazua, Nabil repeated. He wanted me to look it up on the map as he was in a rush, assured me that I will like it, and requested to confirm if I will go with them. Kazabazua is a village in Quebec, west of thKazae Gatineau River.  It was my first time to hear about it, but information about it quickly filled up my senses. The village has a hidden river that disappeared under surface. It also was what I need for a break; close and relaxing place.

Next morning I was waiting for my friend to pick me up. Surprisingly, Nabil came alone, his wife and kids went the night before to Kazabazua to get the cottage ready. The trip to Kazabazua took less than an hour. When we arrived the cottage there was a lady with Nabils’s wife. It was his sister-in-law who was visiting from Lebanon. Nabil apparently was trying to set me up for a date. He was urging me to know someone new in my life. She is nutritionist, Nabil said, adding that I will enjoy free sessions on how to maintain healthy diet. Nabil blinked to reaffirm my intuition.  I was excited, but unprepared.

Equipped with everything people would need for a trip or camp, the cottage that Nabil owns was on the lake, apparently the remainder of Kazabazua River. In addition to the kids’ swimming pool, there were two nice canoes, table tennis, and large travel trailer that can host 6 people. By the end of the second day we were not tired of the activities, but we wanted to go somewhere else. There was no clear plan as where to go. I suggested going back to Ottawa, but Nabil’s sister-in-law wanted to visit the Thousand Islands Park.

One1004It was a perfect idea to use the large travel trailer for. The new trip that we all decided to embark on necessitated that we split into two teams: one team had to pack, clean and the second team had to ensure that the travel trailer is ready, and to buy the stuff we will need for Thousand Islands Park. By the early morning of the third day we were heading to Thousand Islands Park. While Nabil’s family and his sister-in-law were busy with the kids, I decided to enjoy picturing the park. We were exhausted by the evening, particularly after having Barbeque for dinner, nonetheless we gathered to play cards, drink black tea, and smoke shisha.

My short break, or my short vacation, was only for four days, but I barely was able to hold my breath. We had a lot of activities; some of them were not planned, including the Thousand Islands trip; it was not a long holiday, but it would have not been more enjoyable, had I gone to Niagara alone on a longer vacation. My vacation reminded me with Will Smith’s rhetoric on life. At the beginning of his comedy movie, Hitch, Smith advised that “life is not the amount of breaths you take; it is the moments that take your breath away”. Do you think that every day in vacation counts or only those you enjoyed most? 

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COM0015 – Blog 1: Monitoring tools I use, what about you?

There are plenty of monitoring tools but most of them are not free. The article entitled, ‘Marketing: Top 15 Free Social Media Monitoring Tools’ points to several tools , but few of them are totally free such as Socialmention, Twazzup, Google Tends. Others often offer free trials, but they are not free, such as Hootsuite, TweetReach, Klout, Addictomatic, HowSociable, IceRocket, TweetDeck, Mention, Topsy, Followerwonk, SumAll, Simply and Measured.

I prefer to use Google trend, Soci
almention, and Twazzup as they allow me to use keywords. In measuring and monitoring course, for example, I was using those tools to monitor Neslte social media. Google trend allows me to know topics related to my keywords, and provides geographic map, which relate the search outcomes to the city,

and a timeline for the keywords or related ones, but it does not tell what people say. Socialmention is a cool monitoring real time search, as it gives idea about the strengths: The number of time your brand is mentioned divided by the total mentions; sentiment: ration of positive mentions to social_media_monitoring_the negative ones; passion: the likelihood of individuals to talk about the brand repeatedly;  and reach: The range of influencers.

I believe that Twitter is the better for monitoring and can be easily listened too. Tawazzup, for example, tells what people say about a product, and update the influencers in real time.. Twitter counter also provides free-of-charge statistics on the number of tweets over certain time, thereby allowing measuring consistency of tweeting.  I have not found a tool that monitor YouTube.

As for news sources, I used and Google alerts. Both are good for news update. provides information, such as the number of articles, number of readers, and number of press releases. The basic service of allows unlimited news feeding. The advantage of is that news feed looks like an inbox of email interface, but news is not pushed your email address. Google Alerts push news to email address, which I found it more convenient. I started using Hootsuite, which has an integrated dashboard that allows the integration of several social media accounts.

I am a currently working with a team group for social responsibility campaigns that will take place in March, and a PR conference, entitled THE CAUSE: Generosity, Community, Humanity. I started using Hootsuite.

It will be great if we can share information on monitoring tools. It will be useful for all of us, so I appreciate if you provide brief answers to the following questions:

  • What are the monitoring or listening tools you find quantitatively simple and easy to analyze?
  • What are the tools you think cool and easy to use?
  • What are the tools that provide best qualitative analysis?
  • What are the tools you find useful for YouTube, Facebook, and Instagram?


This is the first post for COM0015- Applied Social Media for Business