COM0014 – Blog#7 Reflection

Photo from sicknotweak

This course was one of the most interesting courses I have ever taken in my life. I felt as a person who is in the filed of journalism and communication that I have learned so much form it. Story telling is an important approach that has been covered throughout the course material. The reason of its importance is because it’s the best way to reach to different backgrounds for the audience. It answers the questions that need to be answered. It gives a flow of information and provides a coherent content, which will lead to a better understanding.

Storytelling is the key to reach out to all people, however, listening to the target audience shares an equal importance with the storytelling. Active listening to the target audience will definitely result the best story ever told, because by listing you would know how to reach to the minds and hearts of your people. Always remember it’s your story so it’s better to research, listen to the people and tell it on the best way possible. Having a clear story will lead to active interaction form the audience.

Another important aspect has been learned form the course that it’s so important to pick the suitable online platform that matches your story. Picking the right image that clearly matches the content that you are blogging about is crucial need when telling a story.

That’s it for now, I hope to hear more from you folks ; )

COM0014 – Blog#6 Khadije The Future Multitalented Journalist

Myself 🙂

Todays post is going to be little bit special because I will share my personal story with you. The story of the multitalented journalist who’s writing all of those cool – I hope so- blogs for you.  My childhood really shaped my dream and made it become true. My family worked really hared supporting me through out my journey and made it fun to reach my goal and succeed.

I have always wanted to be that person who takes photos and videos, present on the stage. Since I was a kid my parents noticed how social I am, and how much I love to read loudly. That’s why I got a special gift from my father Samir Taha it was a “Blue Mic”, I was supper happy about it. That gift was the first step for the future journalist Khadije. At the age of six, I started presenting the morning show on the school radio broadcast, full of joy and energy.

         I was deeply passionate about journalism, at the age of 18 after finishing my high-school, I decided that my next step to achieve my goal is to earn my BA from the department of Mass Communication specializing in the filed of broadcast journalism minoring in English language and literature. In 2014 I graduated from the university, I worked as a journalist, media coordinator and social media specialist.  Meanwhile I worked as a radio programmer and presenter, I was the MC for so many important festivals and events I became that experienced journalist whom I was aiming for my entire life.

         What about your story? I would love to hear it back : )

COM0014 – Blog#5: Khadije the Traveler

Pyramids of Egypt – Photo from National Geographic

Hi folks, this is my fifth blog and today I’m going to share with you my big secret that I wish it would become true soon. I’m that kind of person who enjoys travelling and exploring new places. I’m looking forward to develop this interest into a real matter that will be shared with the people travelling world wild.

What I am looking for specifically is enhancing the Canadian tourism in the Middle East precisely in Egypt, and I think this is rare approach among the thousands of pages and accounts of tourism online. I believe that Egypt has a long, rich and well-known history starting with Pharaohs and Pyramids. In addition to the beautiful magical weather and touristic and historic places. And lets not forget the art of belly dancing that originally started form there. Through out y research I found out that Canadians are very interested on knowing more about Egypt and they would wish to visit it.

 Most of my blog and social media posts will be about different places around the grate Egypt. On a later stage I will start getting my followers with me via contests online so we can tour together and share the experience. I think this is a cool and a special way that would help me to shape my personal branding.

Now, would you be interested to tour with me around Egypt and the Globe? I would love to know places you folks are interested to visit. J

COM0014 – Blog#4: B2C and Walmart

Walmart website home page

Welcome back again to the 4^th blog post, today we are going to speak about the B2C business transaction method on via the online world, taking the famous grocery store Walmart.

First, let us take a look at the general concept of B2C, which stands for Business to Consumer. Advertising for this kind of transactions is usually made in a very product driven way, quick, flashy, salesy, repetitive and depends on deals and up-sell. The evolvement of the online web helped a lot on this matter, through increasing the outreach to the target audience to convert them to buyers.

• 

• 

• 

Walmart is an interesting example of B2C, where they utilized the social media to promote for their services.  Lets start by the regular social media platforms which is Instagram page, Twitter account and Facebook Page where they promote for their deals and new products, answering the concerns and questions of their customers. Walmart has a mobile application as well, which is an easy to reach the customers and promote faster for their products. They are not done yet, they also have an e-news letter to send out the latest promotions, I think it is a vey effective way to advertise and keep the consumers up to date, and as we know the Canadians rely on the emails so much so it’s a smart way to stay connected with as much as possible, in addition to their website.

What do you folks think, which would be the best way to reach out the consumers of Walmart? How do you hear about the latest promotions from the grocery stores?

COM0014 – Blog #3: Makeup and the Beauty of “Huda”

This is me Khadije Taha coming back to you on my 3^rd blog, today I we are going to dive in the world of makeup industry and how its becoming a deal winning industry and a source of income worldwide. Taking the Iraqi Makeup Artist, blogger whom turned out to be a businesswoman “Huda Kattan” who owns the well-known makeup brand “HudaBeauty”.  Focusing on the smart strategies used by her to attract the targeted audience. She understood the game and was able to satisfy the needs of her audience.

A screenshot of HudaBeauty website

To begin with, it’s obvious that the demographic and psychographic characteristics for her target audiences are ladies who are trendy, able to afford getting her products and interested on makeup and “beauty”. She used a very smart way to grow her audience in the west and east by sharing the makeup video tutorials of different ladies of other social media influencers applying their makeup using her own brand. I think this undergoes of sharing the customer experience. Secondly, she used the strategy of having contest for the followers where the winners could get free makeup products. And guess how those contests are done! By mentioning some other friends to follow click and chick out the product X. Another thing is that se responds to most of her audience questions and inquires, which would defiantly build a strong respectful relationship. In the middle of those commercial posts you could see the some family/personal-life related posts just to avoid being salesy.

Lastly, you may visit her on tweetdeck, and lets see if we share the same thoughts. OR if you have some other examples I would love to hear about them.

COM0014 – Blog #2: The “art” of getting connected

Hello everyone, this is Khadije Taha speaking to all of you on my second blog, today we will be spotlighting the “art” of digital storytelling, what to keep on mind, how its done and how to ensure the interactive mode with your audience.

Archived photo from BBC.com

First, I would like to point out some important gimps about this topic. We always say “think it before you ink it” so as a s a digital content writer you definitely need to know the purpose of your writing and would it cover the needs of the target audience this is how you reach out to them and get the eco back from them. Because use eventually you are writing to them.

Secondly, writing on the digital world is so challenging because you need to maintain the simple way of writing as if you are telling a twelve years old gown up but on the same time you don’t want to seem shallow. How to do that? By using easy to understand words, keeping the ideas well connected by maintain the flow between the written pieces and providing new information. Keep in mind that not all people have the same mindset that’s why you need to ensure the validity of your written piece of news to all people.

Lastly, you need to make sure that there is some space for your readers to interact with you by leaving a commenting box. And your content is technically is sharable by allowing them and asking them to share your content if the find it useful. In addition to include the appropriate related video/photo material, which will defiantly improve the interaction with your audience.

That’s is for todays post, I would love to know about your experience in the online world.

COM0014 – Blog#1: My last Vacation – KhadijeTaha

My skydiving moment

Hello everyone, this is Khadije Taha speaking to you on my first but not last blog for the course of Digital Communication. Today I will be telling you about my last super exciting one-week vacation, which took place last January in Qatar.

My video blog

My best friend Nouf was waiting for me at the airport to pick me up to the hotel, I stayed at Millennium plaza hotel, which is located in the heart of Doha city the capital of Qatar.

My friends and I decided to spend the first day at Katara Cultural village, which is one of the most famous touristic attractions in Qatar, located in Doha exactly next to the beach, where you could see a number of buildings were built on the old traditional Qatari style, all forming around a huge open air amphitheater, that hosts national and international live concerts and artistic shows. We visited couple of art exhibitions for different artists. After that we went to the beach to experience the amazing activities happening on Kataras beach so the best choice on a sunny day was to rented water Jet Ski and enjoy the speed and seawater splashes.

Souq Wakif in (Doha, Qatar)
Photo from: TripAdvisor

The next day we wanted to try something different which was visiting Souq Wakef, which is the oldest Souq in Qatar its actually more than 100 years old, later it was renovated to contain many cafes, gift shops, jewelry shops, traditional Qatari home equipment, traditional Qatari fashion shops and a lot of shops that sells spices and nuts it reminded me of Bulk Barn store her in Ottawa.

I and a certified skydiver

The third day was the day that I have been waiting for too long; skydiving was something beyond my depth to do. However, I took my decision and went over with my friends to Al Khor airport in the east coast of Qatar. The crew over there gave us some instructions in the beginning and then we took the plane and flew almost 1200 feet above the ground. Once I jumped out of the plane with a certified skydiver I holed my breath and screamed with my full energy, it was incredibly fascinating to see the skyline of Qatar. I was tickled to death with this experience; I honestly would love to skydive again in Ottawa.

That was all about my super exciting vacation, I hope you enjoyed it, I would love to hear your comments. I’ll make sure to provide you with the links along with my blog for the places that I visited in case you may want to explore more about this beautiful country.

Bye for now.

Links:

1. Katara Cultural Village.http://www.katara.net/en
2. Souq Waqif. https://en.wikipedia.org/wiki/Souq_Waqif

https://www.tripadvisor.ca/Attraction_Review-g294009-d1768661-Reviews-Souq_Waqif-Doha.html#photos;aggregationId=101&albumid=101&filter=7&ff=392782068