Viral Phenomenons: From the Crazy to the Awesome

What on Earth are Viral Phenomenons Anyways?

Have you ever heard of the Ice Bucket Challege? Pokemon Go? The Blue/Gold Dress conundrum? These are all social phenomenons that have gone viral. As defined by the Urban Dictionary, “going viral is when Internet content spreads rapidly through a population by being frequently shared with a number of individuals”.

Remember this one?

I have to admit, that I even gave it a try myself. To no avail. But I sure loved hearing the screaming cheers that would erupt from my basement as my kids and their friends would successfully land their Dasani bottle right side up!

Some Viral Phenomenons are Just Plain Crazy

I remember it like yesterday. I opened up my Facebook feed to see warnings about the latest viral phenomenon – The Tide Pod Challenge. My first thought was, are kids being challenged to do laundry? But of course, that made no sense. Where’s the excitement in that?

Nope. The Tide Pod Challenge actually had nothing to do with laundry. It was a viral phenomenon that had children and even some adults, with not yet fully formed frontal lobes, choosing to eat Tide Pods while posting videos to the internet. Yes, you read that right. And as you can imagine, many people were being seriously harmed in the process.

That got me thinking. If something like eating poisonous laundry pods can go viral, then pretty much anything can!

Going Viral for the Greater Good

While there will always be crazy, dangerous and completely outrageous phenomenons marching their way through the internet and into the lives of our young generation, we must also recognize that kindness and positive messaging is also quite popular on the net. Thanks to celebrities like Ellen Degeneres, the Queen of Kindness, the internet is getting its fair share of feel good content. Perhaps even viral videos and stories that are making our world a better place. Check out this video that aired just a few days ago. Let me tell you, it sure made my heart sing!

From youtube:

What if…

What if the idea of using social media for the greater good was something that everyone subscribed to? What if the viral crazes shifted from insane ideas like the vacuum challenge to something that could actually make this world a better place?

What if someone started a RAK (Random Acts of Kindness) challenge and it went viral to the same degree as the Kylie Jenner Lip Challenge? What if the number of shares generated by this video of a young girl celebrating her 20th birthday with 20 acts of kindness gained more traction than this video of absolute nonsense that was viewed over 20 million times?

Maybe I’m dreaming in technicolour but wouldn’t we all be better off in a world that valued kindness as much as it valued crazy? And then, just imagine, this kindness phenomenon went viral? Now that would be awesome.

Chime in! Do you have an idea for a Kindness Challenge that could possibly be the next viral sensation? If so, leave a comment below and let’s see what we can do!


Go Viral. (2009, November 12). Retrieved from

Let’s Make Kindness Go Viral: Do you have an idea for a Kindness Challenge that could possibly be the next viral sensation?
Viral Phenomenons: From then Crazy to the Awesome
#kindness #RAKchallenge