In the age of social media, people and their lives have a tendency to look perfect. This kind of perfection (be it real or reconstructed) constantly at your fingertips has taken a deafening toll on society, and in particular, young women. The quest to be Instagram perfect can lead to serious body image and self-esteem issues.
Many brands choose to focus on that seemingly impossible perfection, but there are a couple of brands that have caught my eye on social media that are doing the opposite. The two of them are: Aerie and Dove.
Many of you may already be familiar with the Dove brand (it’s been around for decades). A particular social media campaign I admired was their #SpeakBeautiful campaign which encouraged social media users to be kinder to themselves with their words. The campaign involved Twitter technology identifying negative tweets about beauty and body image posted during the 2015 Academy Awards pre-show, and having the Dove account responding to those tweets suggesting users to be more positive.
Another brand I admire for their body positivity social media stance is Aerie. Some may be unfamiliar with Aerie, but they are a clothing store (bathing suits, undergarments, beach clothes) for women that is owned by American Eagle. They vowed to never retouch their models in any social media promotion posts or in any traditional marketing. Such a great example of using social media to bring body positivity to young, impressionable women.
I have mentioned before that I find social media to be a double-edged sword. With the increase in accessibility to strangers lives, many users, particularly women, find themselves constantly comparing their lives, bodies, and relationships to those who wouldn’t even recognize their own lives on social media. Always remember that social media is not always an accurate portrayal of someone’s life. Be cautious and enjoy social media, but try to avoid comparing your life to the seemingly perfect models (trust me, I’m sure they have their issues too).
Facebook: Using social media for good. Brands that are using social media to spread body positivity. https://bit.ly/2OTHSuz
Twitter: Here are some brands that are using social media for good and spreading #bodypositivity: https://bit.ly/2OTHSuz #bodypositivity #aeriereal #speakbeautiful #beyou