I am not talking about the ocean type either (this picture just made me happy)
My dad was born in ’48 which means he is turning 70 later this year. He is the ideal baby boomer. To understand the term Baby Boomer click here. His parents met in the war, his mother a war bride from the UK followed her husband back to Oakville ON where together they built a strong and fruitful life. They had 2 kids, one girl, and one boy. My dad grew up hardworking but privileged – if that makes sense.
He was a bit of a handful, school was not his thing. He quit school after grade 10 and started his own company (starting small, growing to a larger concrete and heavy machine company). Those were the days when it was possible to be successful with no education – just drive. There is no doubt that he worked hard, and I am sure he felt at times things were a struggle. I vaguely remember some stressful conversations around the kitchen while growing up. Then the 80’s arrived and truthfully anyone with drive, ambition and a little privilege could make a very good income. He was super lucky to retire early, he found a buyer at the right time for the right amount of money. At age 50 he was done, retired.
He dabbled in a few other ventures, never putting his heart and soul into it. He fixed up the cottage, bought a place in Florida, fixed that up too. He spent the last 15 years as the president of this Florida community. These things kept his mind going, and kept him busy – thankfully. Although I feel maybe he was a little bored.
2 years ago out of the blue he said he wanted an iPad. A WHAT? My dad who never so much as responded to an email wanted an iPad!! Oh boy. Here we go. Up until this point all computer communication was vetted through my darling mom who is no computer tech. The extent of her use was “google searching” and responding to emails. When I asked why he wanted an iPad, he responded “to stay connected to the world”.
Ok Daddio, we got you the iPad, what now?
Well after a few painful lessons, some tears (mostly on my part ha ha – have you ever taught the entire internet to a senior? ) and a couple of lost attempts we got him set up on his very own iPad, installed Facebook, Instagram, Kijiji, email, Pinterest. Well – yesterday he called me using his Facebook phone to show me a boat he wants to buy on Kijiji – WHAT? Yah he took to it like a fish takes to water. He is the master searcher. He will search and search, click, like share like he is a pro.
He is the Silver surfer and he is not unlike the other 9.6 Million Canadians that were born between the years 1946 – 1964. They are retiring “en masse” and they are hitting the iPad, Smartphone, Laptop, whatever they can get their hands on.
Marketers … get ready!
They have the $ and the time to surf and buy!
Do you have any Silver Surfers in your life?
Twitter #silversurfer #nevertooold #babyboomer to find the next largest market click here https://bit.ly/2KhkPD1
Facebook Do not miss this untapped market https://bit.ly/2KhkPD1 #babyboomer