On the fertile ground of the Internet, social media has exploded with brilliant intensity. The information it disseminates has grown to play a significant role in how people browse the Internet, inspiring a never-ending stream of trending topics in people’s social lives and inspiring traditional media to follow suit.
It is important to note that the main distinction between social media and traditional media is that news can be published and disseminated by the general population via social media.
Twitter is more immediate in that it is better suited for brief messages, such follow-ups on breaking news, etc. Twitter plans to introduce new products to cater to situations like sporting events, entertainment events, and breaking news in an effort to capitalise on the fact that many view it as the platform of choice for following up on real-time news stories. Companies are able to be the first to learn and engage with users’ perspectives since users may access and share information on social media. Additionally, social media, which is the first voice channel for businesses, enables timely public relations, increases user reliance, and fosters user trust while enhancing brand reputation.
The maximum duration on TikTok is three minutes. The ideal video length, according to tikTok, is between 21 and 34 seconds, while most videos last between 15 and 60 seconds. Some people dislike reading. Video is the content format they favour most. You can reach a larger audience by turning your blog entries into videos than you could otherwise. Video material may communicate knowledge more effectively, especially when developing tutorial content. This is particularly true for tacit knowledge because screencasting software can be used to demonstrate ideas to an audience.