Social Media Tools for Promoting your Business

Social Media has changed the way people do business by making it much easier to keep in touch with customers and to find new customers. One thing that I’ve found with Social Media is that people who may in the past have only been customers are now becoming friends. By definition, Social Media is any internet based applications used to share content such as: Facebook, Blog, Twitter, MailChimp, Video, Linkedin, etc.

In addition to Social Media, Networking is a huge part of my business.  I go to networking events a couple of times each week.  Every new Customer I make, and almost everyone I meet, is added as a friend on Facebook and, if appropriate, they are invited to like my business page.  My business page is used to post current specials and new products and interesting photos.  It’s important to make your content personal, informative and fun and creative so people can relate to you on a personal level.

I plan to incorporate blogging into my Social Media even though I’ve never thought of myself as a writer.  Blogging is way out of my comfort zone but I am always trying new things so why not this.  I see the importance of creating a blog and to create your own personal brand and promote your brand by providing interesting content.

I read a book this week written by Gary Vaynerchuck named, “Crush It!”  Gary is a social media marketing guru and talks about the importance of blogging in his book and how he used blogs to build his business. Once you have a Blog, post a link to your blog in Facebook and Twitter or whatever you are using to attract more people to your blog.

As most of my friends and contacts are on Facebook, I do the majority of my work there but I also have friends who are not.  For these people, I send out a monthly newsletter using MailChimp.  MailChimp is very easy to use but it’s important to keep your contact list updated regularly with new contacts. I like the reporting aspect of MailChimp because I can see who has read my newsletter and who has clicked on links, what links they click on and more.  It’s a great tool to find out what aspects of your business people are interested in.

I use Twitter to post photos of my products as well as videos with a link to my webpage or Facebook page with a short description because of the 140 character limit on posts including links.  Once I start my own blog, I will post a link to my blog using a URL shortener to save space when posting a link.

Posting video on your Blog, Facebook or on Twitter is an easy way to get your message out.  Some people should stay away from creating videos and stick to writing if they are not confident on video.  It’s a personal choice but you need to be comfortable in front of a camera to make video.  Personally, I would use the tools in Facebook that allow you to make a slideshow of your photos.

Linkedin is like an online resume.  I like to use Linkedin to post my work experience and it also gives you credibility when people endorse you for your skills.

It’s important to put your own personal touch into everything you do on Social Media.  You have to stand out in the crowd and make people want to learn more about you and your brand  Here’s a link to my Facebook page and I’d love to hear your opinions on my content and click “Like” if you’re interested in my products.