We all have a story to tell and people want to hear your story.
A well written story can make a boring topic seem more interesting. I can’t think of one of my friends that would enjoy reading about SEO and ROI, but I you turn it into a story that relates to someone’s business by outlining the steps taken to improve SEO or ROI they may be more likely to read it.
When the goal of your content is to provide value to your reader they are more likely to read, like, comment and share. By using real life situations, it will be more interesting to read. For instance, I could select any direct sales business or small business from one of my networking groups and write about it. I can highlight people and talk about what we did to improve their content or how we were able to increase interaction and so much more. I currently share posts from friends that are getting a lot of interaction as an example of “doing it right”.
My content will include subjects like the following:
- Are you committed to social media?
- Why listening is important.
- Why it’s important to have quality likes on your business page.
- Stories about women in direct sales.
- What is your why?
- Who is your target audience?
- Where is your target audience?
- How to build engagement.
My writing style is aimed at teaching and helping small business and at the same time I plan to write about successful women in small business and show how they have used social media to build their business.
Have you read “Content Rules“, by Ann Handley and C.C. Chapman? It is a very good read for anyone wanting to find their writing “voice”.
Do you know any other good books about writing good content?