Why Listen and Monitor?
Social media listening and monitoring is an excellent way to keep an eye on the competition, find new content ideas and keep up-to-date with current trends and news.
Top 2 Picks for Listening and Monitoring
- Facebook is my primary platform for social media content for my business since 90% of my customers have profiles. It’s also where my competition is, so it is the perfect spot to find ideas for new content for my Facebook Page. Our head office posts photos which we can use and news about new products and specials. Searching Facebook gives me most of the information I need related to my products. As for Monitoring, I also like to use the “Insights” tab on my Facebook Page and my blog stats.
- Tweetdeck is another source of information for me to keep track of my competition and to listen to what’s being said about my areas of interest.
Top 2 Picks for News and Updates
- Google Alerts is a great source of information. I use keywords for my business and for social media news to set Google Alerts. Each day, updates are delivered to my mailbox with all of the posts related to my business and quite often, I see some of my own.
- Feedly is one of my new favorites for finding blogs and influencers related to my interests or as they say “what matters to you”. You can create categories and browse through content of unlimited sources of information in a very organized manner.
What are your tools and sources of choice?