Facebook marked its 10th anniversary on February 4. It is a significant milestone for this social giant. However, while Facebook was celebrating its success and its stock price had more than doubled from 12 months ago, it was met with some criticism and a forecast of a bleak future.
Is this age of ten years like that in human life, which means there will be many years of growth? Facebook is constantly evolving (http://www.pcmag.com/slideshow/story/320360/10-years-later-facebook-s-design-evolution/1) and offering new or enhanced features and apps to please its users. The most recent one is the Paper released on Feb. 3 (http://newsroom.fb.com/News/793/Introducing-Paper-Stories-from-Facebook). With its $150 billion assets, it can afford to buy some of its competitors, such as Instagram, to adapt to the world’s mobile trend on visual contents.
Some analysts predict that because the younger age groups are leaving Facebook or have never tried Facebook (they prefer other social network sites such as WhatsApp and Snapchat), it will disappear in the future. On the other hand statistics in 2013 indicated that since 2012, while the percentage increase of users in North America and Europe was not significant compared to the growth (double in percentage) in Asia and the rest of the world. (http://www.businessinsider.com/facebook-us-user-base-2013-12#ixzz2sUK1kFGD), it has a lot of potentials of growth. So, with its current user base of 1.23 billion worldwide and its rising popularity in the East, it will not be easily replaced in the near future. As long as it continues offering more of what the users want, particularly those that attract the young people, and mobile apps, it will enjoy a long life.
Facebook is the first social network that I use. I have established a circle of friends and relatives to connect with and there are some favourite pages I follow. I enjoy the news we share there—I knew my niece had her first baby and saw his very cute photos, I saw the beautiful aurora photos taken by another niece during her trip in the Scandinavia, my son posted photos of his half marathon in LA, I shared my son’s wedding photos with my friends…. Although I will explore other social network sites, I think I will stay with Facebook as long as my circle continues sharing their news and photos there. Well, after all, I belong to the age groups that make up most of the Facebook users!