Social Media has taken on a huge role in how a business markets its brand. For me, I personally don’t dabble with Social for work however on a personal note, I simply love it.
I work for a Power Generation company called Alstom that is well connected with the social world. However, my only involvement here would be to share announcements or videos to friends, colleagues or customers. It is not something I do as being part of my role in the workplace, it is something I do when I spot something I feel my connections may find interesting.
When perusing the social world, I tend to spend most of my time on Facebook and LinkedIn, primarily for personal reasons. I enjoy Facebook for its casual atmosphere and ability to help me stay connected with friends and family. It’s a fun place to chat, share some laughs, share videos and talk about todays top stories.
LinkedIn on the other hand is where I will network with like-minded people in the business world. I’ve been tuning into LinkedIn for its career advise as well connecting me with groups or businesses that peak my curiosity. I really enjoy LinkedIn as I find the tool quite insightful.
If I were to use Social for business I would lean on google alerts to seek out what’s tending in the news world and the customization features it has so one can seek out subject specific information. Hootsuite is another tool I would use but for its ability to measure web traffic, conversations and overall campaign visibility and productivity.
In the meantime, as I am a late bloomer to this www, I will continue learn from courses like this one bringing myself up to speed in no time…. here I go.
– Nicole MacDonald