Why Nike and Netflix
I watch Netflix every day. I love the originals they release, and I love the wide span of movies and TV shows I can find. It’s amazing. Why Nike you ask? I am a runner. I believe in Nike as a brand to create the best running shoe to fit my foot. I love the movement these two organizations share with the world daily
Social Media has made a significant impact on the world and the majority of the organizations out there. In this space, Netflix and Nike are two different areas but both demonstrate an impressive social media strategy.
Nike has a set goal on social media. To connect with their customers on a personal level and create the idea of an engaging community. Netflix set out to create relatable contact for its large audience from millennials to Gen-Z. This ties into the next point of an amazing social media strategy, knowing your target audience. I like how they utilize the trending platforms to execute strategy, but also competitive plans to stay on top of their competitors. After analyzing both Instagram accounts for Netflix and Nike. I notice they have different posting schedules as well, Netflix posts about 2-4 times a week and Nike is daily. This is a lot when you think about it on a personal level, but in terms of a business, this is great! This would justify the millions of followers and monthly engagements they turnover monthly. In my opinion, these are reasons why I believe Nike and Netflix have two very impressive social media strategies
On the opposite side of the spectrum, Subway and social media do not get along. According to a post found on LinkedIn, Subway is in the bottom 5 of best and worst corporate Instagram profiles. I believe they should be interacting and trying new tools and techniques to give the company brand awareness. Today’s world revolves around social media. Why not create a strategy to implement. I feel like they will also need to drive sales, adapt and change their customer service engagement, and gather reviews and suggestions to help them grow.
Implementing the first steps into social media need to be carefully thought out. You can jump in head first, but usually, you wouldn’t come out on top. Let’s be honest. First, you need to identify your main platforms to grow on. Let’s choose Instagram and Twitter. First set up the official accounts and develop a plan to post content on a schedule. Subway could take this opportunity to advertise deals or coupons exclusive to following their accounts to drive up sales as I mentioned above. Something that I personally can take advantage of, is being able to see photos of what my sub could look like. I always look at the menu and see the featured items, but then why do I look down and see so many trays of food items that don’t relate to the photos. Why not just create photos of every sub on the menu. I feel like as a customer, this would improve my experience. Maybe I decide to post a review of this online. What a way for Subway to take advantage and share the post on their platforms. This would drive up customer interactions and create sales.
Implementing these few steps can be a great way to kick off an impressive social media strategy. What other steps of ideas could you think of that can build off of what I have already mentioned above. I would love to know your thoughts.