TikTok is a fascinating newer social media platform that has paved its way into the global net with staying power.
TikTok is a fascinating social media platform. Similar in its way to Vine, TikTok has paved its way into the global net with staying power.
TikTok is social media platform focused on video content. It has short-form videos that often rely on challenged and audio effects. It has several sound effects, music and the ability to clip audio, making for interesting background noise to play with for your videos.
The short video content TikTok creates, similarly to Vine, has fast enough videos that it can keep a viewer entertained for a long period of time. Its analytics are designed perfectly to gain an understanding of a viewer and keep feeding them content that is within their interest allowing them to be coerced into binging content without noticing how much time has passed. This is a great design to push marketing.
TikTok in its original form was launched in China under the name A.me in 2016, later changing the name to TikTok in 2017. It was an app that was always planned to go overseas. Its content AI pushes forward content similar to that a viewer liked, interacted with or looked up. (Source wiki)
As one of the most popular apps, it’s no surprise that marketing on TikTok can be hugely successful. As much of the content a person receives on TikTok is related to something they’re interested in it makes landing the interest of the viewer much greater than if it was simply sent out to the greater public. Due to TikTok’s algorithm viewers are shown products that relate to their interests or are endorsed by those they admire.
Due to TikTok’s algorithm, an account with no followers can grow in popularity and view much faster than on any other site. If a brand creates an account there is a large chance they could gain traction if they follow trends, use tags and post consistently. If a brand makes it into the circuit of content that someone watches the spread of that content will accelerate.
Another way which brands use TikTok to expand marketing is to collaborate with content creators. Due to the nature of TikTok creating content is much cheaper than traditional adverting. A company simply has to pay creators for their time. The popularity of creators causes their audience to gain interest in the product and due to the way social media works, other creators will likely do reviews of products increasing the conversation around a product.
TikTok is a great tool for businesses both small and large to use to gain a larger audience and communicate with consumers.
Have you noticed any interesting TikTok marketing campaigns? How did they utilize the app to their benefit?
The use of TikTok for marketing. https://wp.me/p3QRy0-v7m
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