Storytelling has always been one of the most important vehicles for engaging people, whether it was early humans telling hunting tales to their mates with cave-wall drawings, the Brothers Grimm imparting wisdom through fairy tales, or Walter Cronkite narrating the Apollo 11 moon landing to an audience of more than 700 million.
And digital storytelling is no different.
What sets digital storytelling apart is its potential to reach an infinitely more vast audience – an audience even more vast than Cronkite’s audience on July 20, 1969 – and the speed at which that audience loses interest.
What this course has shown me is that it is however possible to not get lost in the vastness of the audience but to pinpoint the small piece within it that will be responsive to your story and, once you’ve identified that slice, to consider how you can craft your story so that they will be open to receiving the message within it.
Even blog posts that are not directly story can still contain the narrative arc and the interesting details that grab a reader, and I will aim for that in every post I create, whether classically “a story” or not.
I’ve also learned in this course that it’s not just the storytelling that’s important but the storyteller. A storyteller with a strong story – that is a strong and authentic brand – will have an easier time engaging their audience than one without.
I’ve always told stories about other people, been there when they were at their worst and at their best. Now, I think I’d like to try telling stories about myself. I have a lifetime of experience – and some wisdom – to impart.
Maybe I can find a target audience willing to listen.
What about you? Have you found your target audience?
Photo source: Pixabay