The power of influencer marketing: your low cost marketing alternative

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers. “ – Wikipedia

What’s in it for both parties?

Influencers crave the limelight and love to be able to give their loyal following discount codes while trying new activities, but brands definitely benefit equally.
Can you imagine having an entire influencer’s reach with just the cost of sending your product, not to mention having that user generated content and positive, authentic word of mouth buzz? I follow a few influencers in my area because I find them fascinating but I can see the followers join to take part in cross promotional giveaways and stay to follow along with their adventures.

92% of consumers say they trust word-of-mouth or recommendations from friends & family above all advertising” – Nielsen


Microinfluencers

From Barette Wissman’s 2018 article “Micro Influencers: The Marketing Force of The Future”, a micro influencer is “Someone who has anywhere between 10,000 and 500,000 followers on social media channels. It’s not necessarily the number of followers as much as how engaged that audience is. Micro-influencers have specific niche audiences and are deeply connected to them.” which makes their influence so powerful.

Even I have witnessed the influencer effect with my 600 fans through the use of Instagram stories. For my 15th work anniversary I did 15 fun outings; one of which was trying acrobatic yoga at Ottawa Circus School. In response to my recap of the experience in a short video and a couple images, I had several friends and random followers message me asking for details and saying they wanted to go too. Imagine I was sponsored by the school and also had a discount code – how many of my followers would have jumped on it. (pun intended!)


Where to find influencers?

Are you a brand looking for someone to shout from the roof tops about your brand? A great place to start is with hashtags. Follow relevant hashtags, see what kind of audience a potential influencer has and if their following is your target demographic.
It’s easy to vet if they’d be a good fit by sending one product and measuring the success of those mentions. It’s also a great way for both parties to benefit from the cross promotion and reach of each other’s audience.

The value of digital marketing has blown traditional advertising out of the water, and at such an affordable cost, making it easier for smaller businesses to take advantage as well.

If you weren’t familiar with influencer marketing before, how do you think influencers help build brands, and as a company would this be an approach to marketing you would try?

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Facebook: The Power of Influencer marketing, your low cost marketing alternative that you probably haven’t tried yet: https://algonquincollegesocialmedia.wordpress.com/2019/04/02/influencer-marketing/

Twitter: influencer marketing; your affordable untapped opportunity to reach your target market https://bit.ly/2V9TCHQ #influencer #socialmediamarketing

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

“Think of reading this way, and you quickly realize how this allows you to deliver unique value to your readers as a publisher.” says, Brian Clark of copyblogger.com, “How to Read”.

       This week my eyes were opened to the obvious fact that being a great reader can make me a better writer. I didn’t know four levels of reading existed, I could tell I had trouble reading more analytical and syntopical blogs because these are meant for deep conversations in topics filled with data and philosophical questions. Nope. Whereas reading elementary and inspectional blogs came easier to me with more terminology I could understand with a broad knowledge of understanding. WooHoo!

      I have been working on my reading since giving this blog a read and it is improving where I publish, how I write and what ideas would be most beneficial when planning my blog. I strongly suggest you check out the link I embedded in the article, as you can learn to be a better writer in 10 minutes.

     I’ve learned about writing before and have always been in love with it, over the years my knowledge has been persuaded to focus on other paths and have lost my time with it. I feel out of the loop, I wrote blogs with meaningful information, links and perfect grammar but I still felt like something was missing. Thanks to my course, I am pretty sure I found the diamond I was looking for.

COM0015 – Blog 4: Out of the Box

The world of social media and digital marketing is vast and ever-changing. What was used several years ago can easily become outdated and replaced by alternative software. 

Some of the new applications that I have discovered in my social media journey and that I use regularly include: 

Follow Track

This is a free app that connects to your Instagram in order to provide you basic analytics of your account. It keeps track of your followers, who you are following, users not following you back, users you yourself are not following back, new followers, and followers who have unfollowed you. 

It also shows you how many posts you have, comments on your posts, amount of videos you have, average views per video, new followers amount per day, total likes, and average amount of likes per photo.

I mainly like to use this app to see who unfollows me after I have followed them, as many accounts are bots or just follow to get follows but will then leave your account shortly after.

track crazy

Analytics details

Preview

Another app I have discovered is Preview. This app is for Instagram and acts as a template for your images that you want to post.

Having a template is a good idea so that you can make sure your posts are cohesive and tell a particular story in presentation. 

For instance, here is a sneak peak at some posts I have been planning from my travels that have been edited to have a similar colour scheme and aesthetic.

blue crazy

My setup not yet published

PS Express

Following the Instagram theme, I have also been using PS Express to edit my photos from my phone. It’s a free app that acts as a limited photoshop.

With it, I have been able to change the colour of my photos to a more purple hue, as well as erase people and blemishes out of the background.

This is also where it’s important and healthy to remember that most of Instagram is curated—I see it as more of an art form than true to reality. 

MockuPhone

Another new trend that I have seen in online advertising is putting your own image into the template of a phone or laptop. Essentially, this is presenting your information in a more technologically advanced way.

I have seen this from digital portfolios to hard-copy marketing pamphlets in order to make your presentation more neat and streamlined. 

insta iphone8

My Instagram through MockuPhone

Overall, these applications have been useful in my own endeavours in improving my Instagram account as well as learning new ways of presenting information. Keeping up with new technology is important to stay relevant and look professional across social media platforms.

What other applications do you think are upcoming in social media and online marketing? Let me know down below!

 

COMM0014 Digital Communication – B2C Study Silk + Snow

Silk and Snow logo

After squandering through various online stores and in-person mattress retailers, I finally came across Silk + Snow, a Canadian brand who sells mattresses for a fair price. With the “Bed In a Box” trend becoming increasingly popular, there has been a surge in competition for those who compete to have the best quality and prices in the industry. Silk + Snow is a B2C company that engages on social media and relies heavily on online advertising to promote and sell their products. Using a wonderful website and a variety of social media platforms, which include Facebook and Instagram, they are effectively able to capture interested buyers and promote products to a vast market online.

Above is a screenshot from Silk + Snow Instagram page, where they use an adorable golden retriever to show how compact the Bed In A Box style mattresses are. With the younger generation being infatuated with social media, the marketability of a compact, quality product that can be mailed to your front door has large appeal. The King-Size version of these beds retail for slightly over 1000$, which compared to the in-store options is an absolute steal! This B2C company proves that versatility, impressive site design and appeal via social media are all key elements of success. Take a look for yourself to see the incredible graphic design and interface that Silk and Snow uses.

Being transparent about your reviews is essential in this day and age. While the Facebook site for Silk + Snow doesn’t have a perfect 5 star rating, they do have many such as the one linked above. By not buying reviews or deleting poor ones, you demonstrate as a company that honesty matters, which can go a long ways with. B2C company. Buying a mattress is a big investment, with many people splurging s much as 5000$ to ensure they have a good night’s sleep. This Canadian company proves that their honesty, ethics, quality of products and reliance on social media to effectively brand and sell their products sets them apart from their competitors. After just spending 1100$ myself on a Silk + Snow, I feel confident recommending them to others and see lots of value in this rising Canadian brand!

Silk + Snow Mattress

The Influencer: A Whole New Ball Game

Content is fire, social media is gasoline

https://www.convinceandconvert.com/content-marketing/why-content-is-fire-and-social-media-is-gasoline/

Okay, so you’ve wound up on this article because of an intriguing title, that to be honest, much of current generation have yet to fully grasp and understand how crucial it is to build an online platform for yourself, or especially your business. We’ve all been there; I have friends running and managing their own media pages on Instagram and Facebook, as well as running and managing client’s social media pages getting paid a solid amount. Even more so, I’m currently doing the same with my photography account and my personal account, taking advantage of a network-driven platform and leveraging it to my advantage.

So the question must be asked: What exactly is an “influencer”?

An influencer is essentially someone who is able to influence consumer purchase decisions by promoting x-product(s) through their considerably large social media platform.

Now, why on earth is being an influencer a game-changing lifestyle? In the business world, being an influencer has redesigned the marketing industry as more people and companies become heavily immersed into social media, all with the goal to reach more people around the world. Not only do you get products either free or largely discounted by these brands, but it increases your network and also increases your online net value, making you a very competitive individual to partner up with. Becoming an influencer has changed the entire marketing industry, as it became the most prominent form of digital marketing in all of 2018. According to Forbes, the infamous platform, Instagram, made up for 93% of all influencer campaigns in 2018 alone, above its parent company Facebook. In addition, Instagram alone beat YouTube as one of the top platforms for many popular online celebrities, such as KingBach, or Amanda Cerny. Isn’t it cool to work directly from your phone?

Who is an influencer?

I know for many that aren’t very involved with the new wave of social media platforms and the understanding of how to capitalize on the powerful tools platforms such as Instagram and Facebook offer, the idea of scaling one’s profile might sound very intimidating. However, the rise of micro influencing simply redefined how someone with even a few hundred to a few thousand followers can become an effective representative for any brand. I, myself, am currently representing a few of my own partnered brands (@aboveandbelowofficial, @serengetee, @halifornia.apparel, @livingstonebrand), and I have learned to effectively scale and grow my account, along with making amazing new connections from around the world. Not only do I get products both free and largely discounted in bundles, I’m able to get products before they’re even released to the public.

Aside from my own experience, influencers in general are huge assets for brands to collaborate with because they are able to boost conversion rates and increase sales. The most important factor in all of this lies upon selecting the proper talent to create a relationship with, since influencers allow brands to engage and interact with millions of niches and audiences at large scales. This is entirely different from previous methods of marketing, where companies used to pay online platforms to place an ad for their brand; whereas now, it is all about creating partnerships and infusing a brand image with an individual in a more natural way. According to Adweek, “brands don’t need to worry about ‘banner blindness’ or viewability because they are literally appending themselves to content from the creators themselves.”

https://www.searchenginepeople.com/blog/brands-rely-influencer-marketing-2018-beyond.html

The reason influencers generate sales effectively is that they are social celebrities with high engagement rates. Their photos and videos reach hundreds and thousands, or even millions of people. And even a small percentage increase in conversions can generate a large increase of sales

Shane Barker, Digital Marketing Consultant – https://www.searchenginepeople.com/blog/brands-rely-influencer-marketing-2018-beyond.html

Is There Any Longevity to Being an Influencer?

Here’s the thing; building a brand for yourself is definitely not the easiest thing to do, and it definitely doesn’t happen over night. The toughest part for anyone in this new age of social media marketing is scaling and maintaining your following, and finding new ways to consistently increase your audience engagement. Not to make this whole new endeavour intimidating, but it is just the harsh reality of it, just like any piece of artwork; you have to be consistent and pick a niche. One thing that makes an individual a great influencer is their ability to create good content that is focused on a specific niche or target audience. What about the longevity of all this? Is there any future to this whole “influencer” thing? Actually, yes there is. In a world of business and a heavily intuitive social media platform with millions of people at your fingertips, millions of opportunities for you to grasp, it ultimately lies on your creativity with how you want to present your content.

“You’ve marketed yourself, and therefore your brand, to thousands of people already. And they like it.”

Brenna Spalding from Influencer News – https://www.theinfluencernews.com/community-source/2018/3/10/why-influencers-should-start-their-own-brands

Every post you share and upload to your profile, every story and update you send out online, ultimately shapes your personal brand image. Depending on how you structure and design your profile to look like, that now becomes an aspect of who you are as a person. This becomes your personal brand image. It doesn’t necessarily mean it has to stay that way forever, but as the great Marshall McLuhan says, “we become what we behold… we shape our tools and afterwards our tools shape us”.

A New Direction

As more and more companies immerse and expand their services onto these social media platforms, the idea of door-to-door marketing and news flyers slowly ceases to exist. Instead, networking on social media platform occurs through the DMs (direct messages). Just like anything in life, there will always be more than one side to the story. In this case, yes, there are an abundance of opportunities at your disposal, but the only thing you are limited to is how creative you can be with your content. The idea of a greater connected interpersonal lifestyle is what the future could be for the entire business and marketing industry. If this is the future of social media, could it possible affect our personal lives, possibly through audience exploitation? Would our lives be ran by statistics and numbers? If the influencer game becomes over saturated, would there be any sense of uniqueness or trust between brands and people, if they are all doing the exact same thing? What could the marketing industry look like for 2019, and beyond?

References:

https://www.theinfluencernews.com/community-source/2018/3/10/why-influencers-should-start-their-own-brands

http://www.uq.edu.au/ccsc/understanding-media-the-extensions-of-man

https://www.forbes.com/sites/dbloom/2019/01/01/influencer-marketing-top-trends-2019/#1d53fa356b25

https://www.adweek.com/brand-marketing/the-pros-and-cons-of-picking-an-influencer-to-represent-your-brand/

https://www.searchenginepeople.com/blog/brands-rely-influencer-marketing-2018-beyond.html

https://www.forbes.com/sites/ellevate/2017/12/21/why-influencer-marketing-is-essential-for-any-business-looking-to-grow/#492259447d48

https://www.convinceandconvert.com/content-marketing/why-content-is-fire-and-social-media-is-gasoline/

Beyond Your Senses in Social Media

“Boldly go where no man gone before.”

We have come a long way from the stone age of fire signal to a modern age of telephone and now social media on internet. What once spending hours talking on telephone, watching TV for latest news and entertainment, telegraphing to loved one or transmit urgency messages, or typing in line-mode with computer, now it is all merge into something we called social media on the internet!

(Source: FramePool  http://footage.framepool.com/en/shot/227892417-holografic-hologram-icon-computer-app)

#Communication can be real or virtual. One way or the other, we need to talk. What is better than talking in-person face-to-face … maybe video chat via social media? However, social media, even with video chat/conference, missed the most critical ingredients in communication – the non-verbal! These non-verbal communications stimulate the senses of our brains and nerves, which including mostly of our eyes, nose, mouth, ear, skin, and intuitive feelings. In music, we rely on sound, melody, lyric, mood, and feeling; in cooking, we rely on visual, smell, and taste. In retail, we rely sound, visual, touch, feeling, and possibly smell.

We have video chat on many social media mediums nowadays. They all fight for a piece of this market where it is no longer just for personal use and communication, it is also becoming a very powerful and effective tool as part of a business #marketing #strategy. Currently, social media is meeting the minimum need of both personal and business users, but how can they capture a bigger piece of the pie, or even better if they can grow the size of the pie?

If we can activate the #non-verbal communication and incorporate human senses into the social media equation, it will certainly stimulate more interests for both personal and business use. How about #virtual reality plus #hologram? These technologies are certainly not new or strange to us, but are they mature technology yet and can we merge that with social media?

Hologram-Table-Promo

(Source: SPAR3D https://www.spar3d.com/news/related-new-technologies/euclideon-hologram-table-spar18/)

For those of us who like Sci-Fi movies or TV shows, such as Star Trek, Star War, or any others, we see many of these technologies exist already in real life to some extent while others are still in experimental stage. Remember that famous phrase, use by all of us, “Beam me up, Scotty.” For me, I am a food lover and worst I am a coffee addict, therefore I can fantasize calling out, “Computer, make me a double cappuccino with shot of espresso. Choose a best Italian dessert that go well with it for me today … Beam me to a sunny beach front house with wave and blue sky/ocean next to my beautiful lover.” Wow, what a dream!

roy-orbison

( Source: Getty Images https://www.standard.co.uk/go/london/music/roy-orbison-the-hologram-tour-review-the-big-o-reanimated-a3818151.html)

Now that is on a personal fantasy level, how about on the business side. I want to be able to try things out before I make my purchase decision. If they can incorporate the ability for the hologram to facilitate and appeal to my senses where I can touch, smell, and taste the products as if I am in a store, that will be perfect!

Now all this are just fantasy and dream, but do you think it is possible? Is there a need for this in social media? Are we ready to merge technologies?

Let’s “engage.”

 

facebook     Social Networking and Communication Beyond Our Senses https://algonquincollegesocialmedia.wordpress.com/2018/10/22/beyond-your-senses-in-social-media/?fbclid=IwAR13-Q-NPryjpU4GlrMENsaV1h5VZnCpyopmvmFshWpWO0DCBNoCn6Ahx74

twitter    Marketing Strategy and Communication Beyond Our Senses https://algonquincollegesocialmedia.wordpress.com/2018/10/22/beyond-your-senses-in-social-media/

 

 

Communication: Monitoring vs Listening

Communication: Monitoring vs Listening

Why is communication so important?

#Communication is the key in relationship building. Communication only exists if at least two parties are actively participating in an open and honest manner. Once trust is broken, it will be very difficult to rebuild, if at all. #Non-verbal communication and #active listening are the key components in strong and successful relationship. Although it is also very critical for all parties to convey their feeling and idea too, but it is equally important, if not more so, to listen attentively before your response.

(Source: Advertising Media Plus, Posted March 25, 2015)

How can we apply active listen and non-verbal communication in social media?

In the #virtual world, via #social media, the equivalent of listening in communication is social media monitoring. The #verbal communication in real life is simulated through #effective written communication using various mediums such as texting, posting, tweeting, and messaging. The #non-verbal component of communication, although almost non-existence in the virtual sphere, it can be simulated by your actions in cross analyzing all information gathered and find correlation and/or exception factors through social media monitoring.

#Monitoring in the physical world means paying a lot of attention to the non-verbal communication or signals that is being send by the customers which include their purchase or preferences in their order — the financial bottom to the survival of the organization. Monitoring in the virtual world means using the social media #analytic to determine the response of audience or customers. There are many effective and sophisticated tools or marketing firms that can provide you with this service; however, many of the more mature social media tools can also provide this same basic information to you at substantially lower cost. Some of these tools include: LinkedIn, Twitter, Facebook, and Instagram.

(Source: TalkPoint, Posted April 19, 2017)

How can we apply the W5 (who, what, when, where, why) plus How of social media monitoring?

When we listen/monitor the audience response, we can modify and adjust our strategy quickly and respond to the customer or people effectively. The following is some example based on recently missing girl search and based on recent tornado disaster in Ottawa:

  1. An 11-year old girl (http://bit.ly/2yhSit6) was reported missing by police via Twitter. Few days later, the media started to engage. But over a week later, no news or leads. Media and police retweet several times, but it generates no leads. I followed and monitored that, but I did not retweet yet thinking the police and media has a lot of leads/helps already. Then more than 10+ days past, the police ask for help again. I was puzzled, and then it dawned to me that I may have connections that police and media may not have access to. I posted to my two Facebook accounts … each of very different group of influence: one is mostly church and street outreach friends, and the other are martial artist, musicians, dancers, government official/bureaucrat, and security folks other than police. 2-days later, the girl was found. It was not my effort alone, but I am sure it has helped one way or another.
  2. Six tornado (http://bit.ly/2NJcN71) causing substantial damages and blackout. Hydro One, first responders, relief workers, volunteers, and community organization all helped to communicate via social media what, when, where, who, why, and how to get help and access to food, water, and shelter. (http://bit.ly/2OpiY5j) Although Ottawa suffered greatly, but with everyone’s coordination effort using social media, it made everyone in Ottawa region safe and recover faster together as an Ottawa community / family.

Both examples demonstrate how one can monitor, listen, and act efficiently and effectively to how generate the desirable outcomes. We look at the results and outcomes gathered so far, and we adjust quickly to engage the audience or redirect shout out to a different or correct audience. The final objective is to mobilize the right people to get the desirable results in a timely manner.

Can you think of some experience where you monitor and analyze reports and then adjust your strategy to get your final outcomes?

 

Communication: Monitoring vs Listening Same for different world. http://bit.ly/2IYqSMR

Communication: Monitoring vs Listening.  Improve your strategy. http://bit.ly/2IXy2AX

#Cottoncandygrapes

It all started with Cotton candy grapes. Yes: Cotton. Candy. Grapes. They even have their own hashtag! From Wikipedia: Cotton Candy grapes are a variety of grapes produced in California by Grapery, which became available for consumers to buy in 2011.

These Cotton Candy grapes are from Spain. Photo by me

I didn’t know about them until my wife told me about them a few months ago, but at that time we hadn’t had the chance to get some. They were all gone.

And that’s probably why Costco has them from time to time. They must have done their homework and found that there was hype around them. Or at the very least you figure it out pretty quickly when they fly off the shelf quickly. It’s simply supply and demand.

They are available!!

My wife is on a closed local Facebook Fan group and this morning someone posted that the grapes were available. What followed is an impressive trail of comments and interaction. I found that interesting to witness the power of loyalty and marketing through social media. And that is without Costco having to do anything! Because the post was inside a closed group, Costco probably doesn’t even get stats/metrics on this! Genius.

Screenshot of the post in the closed local Costco facebook group

After a quick research I found out that the grapes had their own hashtag in twitter, many article in Facebook and are easy to find on Google.

Through their team of buyers that does market research, social media team listening and the supply and demand numbers, they must have an incredible amount of data to rely on and determine if they want to bring them back the next year or so. And that, for each individual product!

Obviously not every product has a hype over them, but my question for them would be: “Would Costco pay someone from the public, that brings them tips about a hype in a specific local group, online or offline, allowing them to strategize accordingly?” Like a freelance headhunters would go on to find individuals to fit in specific position in a company for a small commission, maybe? You would become a “Freelance social media listener”. I doubt they would, but maybe we should develop an app for that!

All that to say that after my wife jumped in the wagon, we managed to taste some tonight! They do smell and taste like cotton candy and, both my kids asked to get some in their lunch the next day! Have you tasted them yet?

 

facebook Did you know that Cotton Candy Grapes existed? http://bit.ly/2OYUXBx

twitter How I found out about #Cottoncandygrapes http://bit.ly/2OYUXBx

Dirty Hypocrite – How Social Media Made Me Less Social

I recently became a bit of a hypocrite as a result of social media. I tend to try to shop locally and support small businesses in my community. However this week I purchased a product online as a result of Facebook’s target marketing. A product that I know a local store carries but which was much easier and convenient to purchase online.

***Spoiler discussion of women’s hygiene product ahead***

Although I’ve always recycled and composted at home I’ve recently tried to cut down on the amount of disposable products I use in my home. This includes plastic wrap and Ziploc bags as well as pads. I’ve started using a beeswax paper purchased at a local eco friendly store. Due to the costs associated with environmentally friendly products I tend to do a lot of research before jumping in and replacing a disposable product with a reusable one. I tend to research the different bands, read reviews, and consider Canadian options as well as the cost of shipping.

I’ve done a lot of research on Thinx underwear, which are a designed to be used in place of pads during a women’s period. I talked recently with a friend who has a pair and while she said they work she said she wouldn’t purchase them again given their high cost. While Thinx has done some great marketing around menstruation and has been able to generate discussion around a bit of a taboo subject they have also recently had a bit of a set back in their social media marketing. Within the past few months Thinx released a period blanket for use when people get down during that time of the month. The cost of the product in Canada is $496.90 and it was this high cost combined with a particular Facebook promotional video that saw the company receive backlash.

Screen Shot 2018-08-13 at 11.26.03 PM

Screenshot from Thinx’s period blanket ad.

After talking to a friend and reconsidering the cost of one pair of Thinx I started researching reusable pads online. I came across several varieties and on my last trip to the Bee’s Knees I saw that they carried a version in store. I did a bit more research into different companies and this week an ad showed up on my Facebook for Hannahpad promoting a deal on your first purchase. I checked the website, compared it to similar products online, and registered as a new customer to get the deal. This lead me to question how local businesses can use social media to their advantage in today’s world of instant consumption.

I follow several local businesses online and the businesses which grab my attention are those who advertise new products such as a one time beer, who make use of Instagram stories to let me know when I can visit a local food truck, and those which give me all the information about a product including the cost!

Screen Shot 2018-08-13 at 11.48.10 PM

Port Rexton’s Instagram post for a recent one off beer.

In today’s world when it is so easy to buy online how do you see local businesses standing out? Do you have suggestions for what brick and mortar stores should do to compete with online giants? How do we get people out of their homes and into the stores?

facebook Dirty Hypocrite – When Facebook Makes You Your Own Worst Enemy https://bit.ly/2MnTbs9

Twitter Dirty Hypocrite – Is Social Media Making Me Less Social https://bit.ly/2MnTbs9

 

COM0014 – Blog 2 – Successful Storytelling in a Nut Shell !

COM0014 – Blog 2 – Successful Storytelling in a Nut Shell !

In order to be successful in having a targeted audience, one must entice the reader to want to read more starting with a catchy headline. The reader will be like a bee attracted to the sweet nectar of a flower, always wanting more!  Being comprehensible and having good flow of information are pieces of the puzzle that will give a clear picture to the reader.

With todays companies there are major power struggles, in order to be a leader you must raise above the competition with your target audience. Proof reading your articles for grammar and spelling errors can either make you a success or failure, it is a make or break situation. Your information must be accurate and kept continuously updated. I have attached a link at the end of this article, which is a great sample of a company not updating with the times.

You may have to trial and error while creating your storytelling in order to draw the select audience. Welcome feedback or suggestions from them, listening is part of a successful plan. Having readers share your story is a great way to spread your information provided it is user-friendly to do.

 

Below is a video link from Inside Edition that was featured in Business Insider Publication

11 year old Megan Markle 1993 takes on Global Company Procter & Gamble

 

This video is proof that there are different ways to perceive messages in advertising and sometimes the company does not prevail and must adjust to their audience. I applaud her in making a difference that changed ideas worldwide. A 1993 social study project that made a difference to this day for all.