Social Media Listening Starts With The Right Tool

Social media is taking over everything from our daily lives to how to interact with people, also keeping updates with the world and what’s going on via exploring on-time news. From a business perspective, organizations are using social media platforms to promote their products and services.

Pile of 3D Popular Social Media Logos

Image by natanaelginting on Freepik

Decision makers are using social media to know more about the market and observe what their competitors are doing and most importantly keeping in touch with their customers, this tactic is referred to as ‘listening’. The real question for any manager that understands his business is what kind of data he/she needs, but the ‘how’ with so many data floating around.  Social media tools are available for organizations to receive data-based keywords, hashtags, trends they would like to know about. Technology is available to make our lives easier, and I will be explaining why these two tools are suitable for businesses to use to ‘listen’ and act accordingly on social media.

Hand holding megaphone marketing announcement campaign

Image by freepik


Posting at the right time matters to reach the target audience. Let’s face it, nobody has the time to login on various social media platforms to post. Hootsuite allows users to schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube).

The platform also allows to track of customer conversations and gain real-time insights which enables decision makers to make the right decisions at the right time.

Agora Pulse

Another an all-in-one social media management tool. Similar to Hootsuite, the platform includes scheduling, monitoring, engagement, and analytics features. The social media it supports includes Twitter, Facebook and Instagram and YouTube which ae the most key for businesses.

The platform also allows users to monitor comments on your Facebook and Instagram ads, where are key for the listening processes.

Here are my top two picks for social media tools that will help businesses to get best insights via listening, post content and act accordingly. Let me know your thoughts in the comments box below.

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