4 Ways to Tailor What You’re Seeing Online

4 Ways to Tailor What You’re Seeing Online

Even though the Wild West of Web 1.0 has been wrangled with the advent of social media, there is still more content published online than any one person could hope to discover! So what’s the best way to go about finding what we want to see, as personal Internet users, and as a digital brand?

Brand Feedback

There are so many options for social media listening tools that it can be hard to narrow down which ones to use! Though tons of paid options for social listening are out there if you’re willing to spring for them, simple tools like Google Alerts can help you stay up to date on what audiences are saying about your brand. I consider it one of the best unpaid listening tools out there as it creates an RSS feed of keyword notifications that you can choose, including hashtags. You can always trust our Internet overlords Google to provide us with a good system to monitor our brands’ digital presence! Google has also created a program to monitor website and social media analytics (Google Analytics)! These two free programs provide you with a combination of quantitative and qualitative data to know what’s going on with your brand and it’s digital presence, and are super easy to set up and navigate.

pretend edward cullen GIF

My Personal Feed

When it comes to getting news and web content curated to my interests, Google doesn’t have quite the same iron grip on my Internet use. Here, Reddit (reddit.com) holds the key to my heart, as it provides a front page similar to an RSS feed based on “subreddits” (collections of community-curated web content based around any and every subject you could imagine) that you subscribe to. This allows me to go to one website for anything from Black Mirror discussion groups to local Ottawa news to Lord of the Rings Memes and everything in between. As much as I love Reddit for personal use and don’t personally use it in any professional respect, I can see the potential that a site like Reddit holds. Reddit is often one of the most up-to-date sources of news, memes, and other Internet content, and appeals to an audience that is not always as present on traditional social media. The specificity of the communities that exist on this website are the perfect source for community observation and discussion. Stay away from a sales-push on Reddit though! Users are quick to sniff out a sales tactic and generally don’t tolerate the use of the platform as a marketing opportunity – another reason why I love to use it!

episode 2 my safe space is reddit GIF by Portlandia

I’ve also been a huge fan of the new Instagram feature of following hashtags the same way you can follow users, with a collection of tagged photos showing up on your feed! While, again, I have made liberal use of this on my personal accounts (hello #guineapigs!), it is also great if you are planning a campaign based around hashtag use, as now the content generated from this campaign will show up directly in your feed. If your brand is present on Instagram, hashtag campaigns are great because they generate both free publicity by encouraging people to post related to your brand, and the potential for free content (and community kudos) by regramming the best shots!

beautiful late night GIF by PBS

These are just a couple of my favourite online sources for curated content and digital feedback. What are you using right now to stay up to date on your favourite web content? Let me know in the comments below so I can check them out!

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

COM0014 – Blog #2: Are Your Reading Level & How You Write – Connected?

“Think of reading this way, and you quickly realize how this allows you to deliver unique value to your readers as a publisher.” says, Brian Clark of copyblogger.com, “How to Read”.

       This week my eyes were opened to the obvious fact that being a great reader can make me a better writer. I didn’t know four levels of reading existed, I could tell I had trouble reading more analytical and syntopical blogs because these are meant for deep conversations in topics filled with data and philosophical questions. Nope. Whereas reading elementary and inspectional blogs came easier to me with more terminology I could understand with a broad knowledge of understanding. WooHoo!

      I have been working on my reading since giving this blog a read and it is improving where I publish, how I write and what ideas would be most beneficial when planning my blog. I strongly suggest you check out the link I embedded in the article, as you can learn to be a better writer in 10 minutes.

     I’ve learned about writing before and have always been in love with it, over the years my knowledge has been persuaded to focus on other paths and have lost my time with it. I feel out of the loop, I wrote blogs with meaningful information, links and perfect grammar but I still felt like something was missing. Thanks to my course, I am pretty sure I found the diamond I was looking for.

Blog Post #3: Professional Networking Now and in the Future

Screen Shot 2019-03-08 at 10.43.56 PM

Photo from Eventbrite

In the past while I was living in London, networking was easy. I would attend multiple events per week in the evenings after work, as well as connect online on LinkedIn and Instagram. 

There was always something going on, which made for a pretty hectic work week but kept up the excitement to the point where I never really had time to be nervous about meeting new people since it was so fast paced. 

Since being back in Ottawa, over the past few months I have definitely let the cold weather keep me more indoors. There’s not as much going on in terms of events, but through different search mediums I can get the most out of my location.

Eventbrite is a great source for finding events in cities all over the world. Some events cost money, but quite a few of them are free. You are able to search by location or key word, and input dates to refine your search. 

Another application I use to find events is Couchsurfing. This is primarily an app that lets you find hosts for free accommodation. There is also a feature where you can search for events in whatever city you are in.

I was able to network and meet amazing people in Paris, for example, when I was doing photography for a festival. We met at the Louvre, all not knowing each other, had a picnic and then went to the festival together. How cool is that?

Screen Shot 2019-03-08 at 10.31.55 PM.png

Couchsurfing friends and I in Paris, Lollapalooza 2017

Currently, I have been looking at Facebook events to see what events are coming up or that show friends in attendance. Eventbrite is also still a great tool to find both online and in person networking events. 

In the next 6-12 months I will be working at a new job, so I hope to network as much as I can there and meet new people. I also plan to attend any relevant events I can find that interest me or can aid in my professional development. 

After meeting someone in person, I could also be more vigilant in connecting online via LinkedIn as well. Making the extra effort and keeping in touch with people is necessary to building that connection. 

Instagram is a growing platform for networking—following certain hashtags can allow me to find new people or brands to connect with that may share my same interests. 

I would like to attend at least one in person networking event per month—whether for work or for personal endeavours. I also want to post three times per week on Instagram with insightful and artistic content highlighting my photography or other skills. 

Just showing up to events is half the battle for me, since I can be quite anxious when I am by myself—but I also realize that I have the most potential for networking when I am alone as it forces me to get outside my comfort zone.

When I attend events I usually like to set a goal, like talking to three new people and collecting at least one business card or contact information. Making one strong connection is better than saying hello to many people and not fully resonating with anyone. 

Connecting online is generally much easier than in person; however, if I can get through to someone in person and then follow up online, that is my preferable route to building a strong professional relationship. 

What is your favourite way to connect? Let me know in the comments!

Online Theft: Protect your blog against copyright infringement

 

Photo by Picography on pexels.com

You work hard on your blog and the content that goes into it. How would you feel if someone stole your content and passed it off as their own? That’s what we call copyright infringement.

By definition, according to Wikipedia, copyright infringement is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works. The copyright holder is typically the work’s creator, or a publisher or other business to whom copyright has been assigned. Copyright holders routinely invoke legal and technological measures to prevent and penalize copyright infringement. (Copyright Infringement, Wikipedia: The Free Encyclopedia, January 24, 2019, Retrieved January 28, 2019, https://en.wikipedia.org/wiki/Copyright_infringement).

In simple terms, it’s theft.

Myths vs Facts

Copyright is a pretty complicated issue. I think many people misunderstand what’s allowed and don’t necessarily realize how to go about using photos and content from different sources for their own use, or maybe they just don’t care and take their chances because it’s easier than going through a lengthy process to get approval.

Here are some myths around copyright:

Copyright Infringement: 5 Myths vs Facts

Internet Copyright Infringement by Visually

How to Copyright your blog

Did you know that as soon as your blog is published online, it is protected under Canadian copyright law if your content is original? This means that others must ask for your permission to use your work. Unfortunately, this isn’t always the case.

Here are a few things you can do protect your blog content:

  1. Complete a copyright registration through Industry Canada. When you register your copyright, you get a certificate of registration that can be used in court and gives you leverage for collecting damages.
  2. Place a copyright notice at the bottom of each page of your blog. Include the word “Copyright” and/or the copyright symbol (©), the year of publication, your name and the phrase “All Rights Reserved.” You can place a copyright notice on your blog pages even if you have not yet filed for copyright registration.
  3. Develop a strategy to detect infringement. You may also want to invest in software that can detect theft if you have spent the time and money to register your copyright But, I guess this all depends on how serious you are about pursuing legal action if you detect a theft has occurred with your content.
  4. Have a system in place to allow others to ask for permission to use your content. You don’t want anyone to steal your blog content so why not make it easier for people to ask for permission to use it. Include a section on your website about how to go about this and include the details they need to provide in order to consider approval.
  5. You could also go as far as registering a Trade Mark for your blog. You can find more information about this here. (http://www.trademarkcanada.org/)

What’s your take?

I think these are all great strategies to protect your content. I’m not sure I’d go as far as ordering infringement detection software for a small personal blog but I can see this being very relevant for large blog owners or businesses.  What do you think about these strategies? Do you have any other suggestions? What are strategies you would use to protect your content? I’d really like to know!

 

   Bloggers! Don’t get caught by copyright infringement. Learn how to protect yourself. https://bit.ly/2CQ6gUs #copyrightinfringement

  Are you a hard working blogger? Know how to protect your content. https://bit.ly/2CQ6gUs #copyrightinfringement

References:

Government of Canada, (2018, April 27), Retrieved from:  http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/h_wr00003.html

CARNES, D. , Retrieved from: https://info.legalzoom.com/copyright-website-canada-22586.htmRetrieved from: https://info.legalzoom.com/copyright-website-canada-22586.html

 

Fear and Loathing in Las Blogas

Fear and Loathing in Las Blogas

For those of you, who like me, are new to the world of blogging, you might also feel like the only people you are blogging for are your mother and your best friend. I’m here to tell you that you are not alone. Far from it. In fact, many, many successful bloggers have written about how to persevere with your blog when you don’t have an audience. Below is the digest of my research and how I plan to overcome my frustration of writing for no one – YET.

Promotion, promotion, promotion!

I have learned in these last few weeks through a lot of reading and listening to experts, and also through this course the value of promoting your content. Sonia Simone from CopyBlogger writes “until you build an audience that’s interested in what you are doing, you have to promote your content.”

In other words, you shouldn’t just wait for people to find your content. You should invite them to see it.

A little further in Sonia’s article, she writes, “waiting for social sharing to ‘just happen’ is like waiting for search engines to ‘just rank you’. You may be waiting for a long, long time. Until you are well established, you’ll want to get in there and give your content a good push.”

She suggests that sites like Facebook and LinkedIn are a great start for content promotion. I’d like to throw Twitter into that mix.

The flip side of not having an audience

You may think “how could I possibly benefit from not having an audience?” After all, the point is to gather some steady followers who enjoy what you have to offer and engage with them as often as you can so you can stay psyched to keep on creating and publishing, right?

Kali Roberge from Creative Advisor Marketing serves up 4 fresh perspectives on how not having a strong following can benefit you here. I am especially fond of number 4!

“Don’t be discouraged by a slow start. It offers the time and testing you need to lay the right foundation for success.” – Michael Hyatt

A few words about fear

The fear of publishing is real. I’ve been there and I have the tee-shirt in a few colours and sizes. Whether it’s not knowing exactly what it is that you want to write about, the fear of failure or just plain social anxiety, Mike Brown from The Blogging Buddha has you covered here.

He touches a bit on those aforementioned issues and suggests a few strategies to overcome them in a very down-to-earth way.

These posts that I have listed above are definitely ones that I will be revisiting in the future to boost up my confidence level. I hope you will too.

Here are a couple of other noteworthy resources to visit if you are a blogging novice and feeling shaky or you simply want to learn more:

  • Medium (they have an app too!)

Hopefully after reading this blog post, you went from feeling like this:

Source: giphy.com

To feeling like this:

Source: giphy.com

If you had a magic wand that with one wave could solve your biggest social media woe, what would you wave it for?

Tired of blogging for an audience of your mother? Head down here for some pointers on alleviating some of the most common blogging woes.

https://bit.ly/2EsJx3Y

Got the blogging blues? You’re not alone. Pick yourself up here: https://bit.ly/2EsJx3Y

3 Ways to Zero In on Your Tribe

3 Ways to Zero In on Your Tribe

Hello, hello, dear readers!

In last week’s post, we talked about the steps to take for planning and promoting your blog’s content.  We discussed how you can use your goals that pull you toward their achievement to inspire you to create strong content consistently.  Then, we touched on how to schedule your publications and how you could leverage social media platforms to promote them.  These are some of the foundational notions of successful blogging.

This week, I would like to add another dimension to our blogging success strategy:  finding and engaging with your audience.  It’s all very well to write mindblowing content, but if you have no one to socialize it with or to appreciate it, chances are you might lose motivation to keep your effort alive.  So — let’s nip that problem in the bud, shall we?  In the following, I will show you 3 ways to find and engage with your tribe to keep your blog relevant to their needs and successful.

 

Number 1:  find your tribe’s watering holes

The usual suspects are always a good starting point to finding your ideal audience. Through Facebook’s groups, Twitter and Instagram’s hashtags and geolocation tags, and Pinterest’s handy-dandy search function, you can easily track down your peeps and their online hangout spots.  But do you know about Bloglovin.com?

Bloglovin is a space where blog enthusiasts can compile and organize all of their favourite blog haunts in one feed.  Here, you can discover sources servicing your niche topic and engage with writers and their followers.

Pro tip:  knowing the times of the day when your target audience is active on different networks can help you customize your outreach strategy for maximum impact.

 

Number 2:  use your tribe’s issues to shape your content

While engaging with other writers and their readers on social media platforms, you can easily find out existing and emerging issues impacting them.  You can also frequent crowdsourcing spaces like GoodReads or the reviews section of Amazon, where folks offer their reviews of books or products they have read or used.

Find publications or products pertaining to your field and read the feedback on them.  Natalie Taylor, a copy writer, content strategist, and founder of The Missing Ink suggests – in her blog post on how to find your ideal clients – researching how people talk about the products they are using or the books they have read – what they like about them, what features they wished they offered, and what they hate about them.

Then, armed with the knowledge of your potential readers’ challenges, likes, dislikes, goals, values, etc., you can create content specifically geared toward them.

 

Number 3:  engage with your stakeholders

As a project manager, I can tell you with absolute certainty that creating a stakeholder engagement strategy is paramount.

Engaging with fellow bloggers in your domain carries the potential benefit of sparking collaborative efforts that may nudge their followers to gyrate toward your blog.  You never know what can happen. As Catherine Oneissy explains in this blog post, she was offered an opportunity to act as a copy editor for one of her blog-mates simply because one of her comments had sparked a dialogue between them.  Likewise, engaging with readers can help you fine-tune your outreach style to suit their needs.  So don’t be shy.  Go out there and make friends.

 

People Bumping Fists Above Table With Jars and Pen Holder

pexels.com

 

Those are my words of wisdom for the week.  I’d be interested in getting to know your engagement strategies.  How do you keep on top of your followers’ needs?  In what capacity do you typically reach out to them?  Drop me a line here to let me know.  And as always, I love hearing your feedback on my own content so don’t be shy to let me know what you think.

Christie

 

Image result for facebook icon

New to the blogosphere and not quite sure how to reach out to your peeps?  Follow the link below for three ways to take the guessing out of the equation.

https://bit.ly/2QbpY6F

Image result for twitter icon

3 ways to find your blogging tribe, this way –>  https://bit.ly/2QbpY6F

Watch Your Language!…and get Clients!

Watch Your Language!…and get Clients!

Don’t Get Stuck in a Time Tunnel

Recently, I attended a meeting of a proactive community group. We were to do an outreach to find some prospective candidates for important positions and portfolios. The letter had been prepared for the larger community, and an elder in the group proof read the letter. His critique was to change the term “their” to the term “he/she” , as was his experience. The letter was then forwarded to me.

I received the proof read letter and viewed the “correction” within. I gasped. I sputtered. I knew something had gone awry. The “proofer” (sic) was using communication protocol that went beck 25 years, and here I am stuck in the second decade of the 21st century.  But what was it? What was bothering me? There it was…the words “their” and “he/she”!

I hadn’t considered that pronouns would elicit such importance in society today. Alas, there it was staring at me. Stark naked! The letter would eliminate a good segment and important part of our community. The Lesbian, Bisexual,  Gay, Trans-sexual, Queer + (LBGTQ+) segment of society that may not only be overlooked, but could be excluded by such pronouns. The letter may not only be discounting, but perceptively dismissive.

four gay teenagers sitting on ledge near window

https://www.pexels.com/photo/four-men-sitting-on-platform-923657/ Kat Wilcox

I recalled university days, and the importance of the American Psychological Association (Writing) Style Manual (APA Style) and then, like a mirage on the horizon the Chicago (Writing) Style Manual came galloping through the sunset.  Invaluable, anti-pretentious, and preventative by nature these tombs dropped in front of me like manna from the sky.

Use It or Lose It

Writing style manuals are critical to not just our respective professions, like social media, consulting, psychology, sales,journalist, media, writing, small business, government, etc., but helps to keep us up to date, and not “dated”, and communicativly correct for both the greater society and our client base. This is if I would like to appear that I may know what I am saying. Now I do. These manuals, as noted above, inclusive of  the newly appreciated contributions for social media by organizations and media (Cohen, 2012), keeps your blog writing accurate and reflective of our society right outside your window.

United States Federal Government Style Manual

https://upload.wikimedia.org/wikipedia/commons/5/5b/GPO-STYLEMANUAL-2016-ABOUT.pdf  USA Government Style manual for Federal Government Publishing.

I now approached our group. I layed it out on the table and stated at the term “their” is an all inclusive term, where the wording “he/she” remains exclusive. Gasps of folly and embarrassment followed. The APA, as a note, dropped the “he/she” term in 2005, and not only cited the above argument, but pointed that “he/she” becomes tedious in an academic paper. (APA Guidelines, https://www.apa.org/pi/lgbt/resources/guidelines.aspx).The unintended trap-FOILED!

As Cohen quotes  “A style guide can be that “second thought” assuring us our content is appropriate and consistent”. (Cohen, 2012).

It is tough to be a hero, albeit a micro one.

Engagement

I approached some members of the LBGTQ+ local community to update them on our search for people for our community group. I had mentioned the deliberate, but minor, adjustment to the language used in our communcations and newsletters. They were delighted at the fact and posted it to their respective Facebook site. Appreciative as I was, I was not aware of the enthusiasm that had generated nor newer volunteers and clients that would generate.  Now I use it.  As an influencer outreach their blogging and Facebook brought their community to us (Patel, 2018).

facebook spelled in scrabble letters on table top

https:/www.pexels.com/photo/advertising-alphabet-blog-close-up-267371/

More Clients

We paid attention, we engaged our group and who knew I’d ever tell this story. Our brand’s credibility through the language we used and our follow up through engagement (as I now know it) created success. Writing style manuals was a crucial part of being relevant to our volunteers and clients, and I subscribe to this vigilance.

As quoted by Massengill, ”  DO write and rewrite and write and rewrite and write and rewrite…” (Massengill, John, March 10, 2018).

It helps one think, think, think and use professional language and client’s respect.

Patrick Meagher is an on-line student enrolled in Social Media at Algonquin College through Ontario Learn.

 

footnotes:

Practice Guidelines for LGB Clients

Guidelines for Psychological Practice with Lesbian, Gay, and Bisexual Clients

January 2012

https://www.apa.org/pi/lgbt/resources/guidelines.aspx

 

Kevin Payne

Published December 13, 2017

Blogger Outreach: How to Integrate Influencers Into Your Content Marketing Strategy Kevin is an Inbound Marketing Consultant that helps startups increase their website traffic. When he’s not helping clients, he’s often blogging.

https://growthmarketingconf.com/blogger-outreach-how-to-integrate-influencers-into-your-content-marketing-strategy/

 

Sujan Patel   November 7, 2018

15 Tips to Increase Your Brand’s Social Media Engagements

https://www.business2community.com/brandviews/startup-socials/15-tips-to-increase-your-brands-social-media-engagements-02138590

 

Joe Massengill Published March 10, 2018

5 Crucial Elements for Writing Great Social Media Posts

https://www.outboundengine.com/blog/writing-great-social-media-posts/

 

Avoiding Heterosexual Bias in Language

American Psychologist
September 1991, Volume 46, Issue No. 9, 973-974

Committee on Lesbian and Gay Concerns
American Psychological Association

©1991 by the American Psychological Association, Inc. Correspondence concerning this article should be addressed to Esther Rothblum, Department of Psychology, John Dewey Hall, University of Vermont, Burlington, VT 5405.

Beyond Your Senses in Social Media

“Boldly go where no man gone before.”

We have come a long way from the stone age of fire signal to a modern age of telephone and now social media on internet. What once spending hours talking on telephone, watching TV for latest news and entertainment, telegraphing to loved one or transmit urgency messages, or typing in line-mode with computer, now it is all merge into something we called social media on the internet!

(Source: FramePool  http://footage.framepool.com/en/shot/227892417-holografic-hologram-icon-computer-app)

#Communication can be real or virtual. One way or the other, we need to talk. What is better than talking in-person face-to-face … maybe video chat via social media? However, social media, even with video chat/conference, missed the most critical ingredients in communication – the non-verbal! These non-verbal communications stimulate the senses of our brains and nerves, which including mostly of our eyes, nose, mouth, ear, skin, and intuitive feelings. In music, we rely on sound, melody, lyric, mood, and feeling; in cooking, we rely on visual, smell, and taste. In retail, we rely sound, visual, touch, feeling, and possibly smell.

We have video chat on many social media mediums nowadays. They all fight for a piece of this market where it is no longer just for personal use and communication, it is also becoming a very powerful and effective tool as part of a business #marketing #strategy. Currently, social media is meeting the minimum need of both personal and business users, but how can they capture a bigger piece of the pie, or even better if they can grow the size of the pie?

If we can activate the #non-verbal communication and incorporate human senses into the social media equation, it will certainly stimulate more interests for both personal and business use. How about #virtual reality plus #hologram? These technologies are certainly not new or strange to us, but are they mature technology yet and can we merge that with social media?

Hologram-Table-Promo

(Source: SPAR3D https://www.spar3d.com/news/related-new-technologies/euclideon-hologram-table-spar18/)

For those of us who like Sci-Fi movies or TV shows, such as Star Trek, Star War, or any others, we see many of these technologies exist already in real life to some extent while others are still in experimental stage. Remember that famous phrase, use by all of us, “Beam me up, Scotty.” For me, I am a food lover and worst I am a coffee addict, therefore I can fantasize calling out, “Computer, make me a double cappuccino with shot of espresso. Choose a best Italian dessert that go well with it for me today … Beam me to a sunny beach front house with wave and blue sky/ocean next to my beautiful lover.” Wow, what a dream!

roy-orbison

( Source: Getty Images https://www.standard.co.uk/go/london/music/roy-orbison-the-hologram-tour-review-the-big-o-reanimated-a3818151.html)

Now that is on a personal fantasy level, how about on the business side. I want to be able to try things out before I make my purchase decision. If they can incorporate the ability for the hologram to facilitate and appeal to my senses where I can touch, smell, and taste the products as if I am in a store, that will be perfect!

Now all this are just fantasy and dream, but do you think it is possible? Is there a need for this in social media? Are we ready to merge technologies?

Let’s “engage.”

 

facebook     Social Networking and Communication Beyond Our Senses https://algonquincollegesocialmedia.wordpress.com/2018/10/22/beyond-your-senses-in-social-media/?fbclid=IwAR13-Q-NPryjpU4GlrMENsaV1h5VZnCpyopmvmFshWpWO0DCBNoCn6Ahx74

twitter    Marketing Strategy and Communication Beyond Our Senses https://algonquincollegesocialmedia.wordpress.com/2018/10/22/beyond-your-senses-in-social-media/

 

 

Communication: Monitoring vs Listening

Communication: Monitoring vs Listening

Why is communication so important?

#Communication is the key in relationship building. Communication only exists if at least two parties are actively participating in an open and honest manner. Once trust is broken, it will be very difficult to rebuild, if at all. #Non-verbal communication and #active listening are the key components in strong and successful relationship. Although it is also very critical for all parties to convey their feeling and idea too, but it is equally important, if not more so, to listen attentively before your response.

(Source: Advertising Media Plus, Posted March 25, 2015)

How can we apply active listen and non-verbal communication in social media?

In the #virtual world, via #social media, the equivalent of listening in communication is social media monitoring. The #verbal communication in real life is simulated through #effective written communication using various mediums such as texting, posting, tweeting, and messaging. The #non-verbal component of communication, although almost non-existence in the virtual sphere, it can be simulated by your actions in cross analyzing all information gathered and find correlation and/or exception factors through social media monitoring.

#Monitoring in the physical world means paying a lot of attention to the non-verbal communication or signals that is being send by the customers which include their purchase or preferences in their order — the financial bottom to the survival of the organization. Monitoring in the virtual world means using the social media #analytic to determine the response of audience or customers. There are many effective and sophisticated tools or marketing firms that can provide you with this service; however, many of the more mature social media tools can also provide this same basic information to you at substantially lower cost. Some of these tools include: LinkedIn, Twitter, Facebook, and Instagram.

(Source: TalkPoint, Posted April 19, 2017)

How can we apply the W5 (who, what, when, where, why) plus How of social media monitoring?

When we listen/monitor the audience response, we can modify and adjust our strategy quickly and respond to the customer or people effectively. The following is some example based on recently missing girl search and based on recent tornado disaster in Ottawa:

  1. An 11-year old girl (http://bit.ly/2yhSit6) was reported missing by police via Twitter. Few days later, the media started to engage. But over a week later, no news or leads. Media and police retweet several times, but it generates no leads. I followed and monitored that, but I did not retweet yet thinking the police and media has a lot of leads/helps already. Then more than 10+ days past, the police ask for help again. I was puzzled, and then it dawned to me that I may have connections that police and media may not have access to. I posted to my two Facebook accounts … each of very different group of influence: one is mostly church and street outreach friends, and the other are martial artist, musicians, dancers, government official/bureaucrat, and security folks other than police. 2-days later, the girl was found. It was not my effort alone, but I am sure it has helped one way or another.
  2. Six tornado (http://bit.ly/2NJcN71) causing substantial damages and blackout. Hydro One, first responders, relief workers, volunteers, and community organization all helped to communicate via social media what, when, where, who, why, and how to get help and access to food, water, and shelter. (http://bit.ly/2OpiY5j) Although Ottawa suffered greatly, but with everyone’s coordination effort using social media, it made everyone in Ottawa region safe and recover faster together as an Ottawa community / family.

Both examples demonstrate how one can monitor, listen, and act efficiently and effectively to how generate the desirable outcomes. We look at the results and outcomes gathered so far, and we adjust quickly to engage the audience or redirect shout out to a different or correct audience. The final objective is to mobilize the right people to get the desirable results in a timely manner.

Can you think of some experience where you monitor and analyze reports and then adjust your strategy to get your final outcomes?

 

Communication: Monitoring vs Listening Same for different world. http://bit.ly/2IYqSMR

Communication: Monitoring vs Listening.  Improve your strategy. http://bit.ly/2IXy2AX

Social Communication in Physical and Virtual Reality

What is #communication? Is it important or critical? How does it #influence and affect the community, society, or just your own daily lives? What are some of the means and tools that help us navigate and socialize with each other … in our real or virtual world?

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We communicate everyday in the real/physical world, communication is critical to all #relationship building: business and personal. Communication can make or break a business deal, strengthen or break a marriage/relationship, and even start or cease a war. Communication will sway and call people to actions, good or bad, depending on its messages and its intended audiences.

Many people nowadays have Master and even PhD degree in Communication, I was at awe, impress, and even intimidate at their accomplishments. I learned my communication skills through various means during my college years, through my professional certification, and working many years of experience, as IT consultant and financial advisor, for different clients/firms, and through various volunteer community works:

  1. Psychology 101
  2. Marketing 101
  3. #Toastmaster International certification (http://www.toastmasters.org)
  4. #Project Management certification #PMP (https://www.pmi.org/certifications/types/project-management-pmp)
  5. School of Hard Knocks … success and failure of “relationships”

Together they taught me that communication:

  1. Is a two-way street
  2. Must have a sender and receiver
  3. Must listen more than you talk to be effective, but you must engage with the other person/people
  4. Up to 90% non-verbal, 10% verbal: Eyes, facial expressions, gestures, postures, voice (tones, pitches, volume)
  5.  80% perception, 20% reality
  6. 4P strategy: product, price, place, people; 5th P is promotion

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Some of these are also summarized at https://www.skillsyouneed.com/ips/what-is-communication.html, Skill You Need Ltd., 2011-2018.

What does communication have to do with #social media? A lot. I find that communication in real world of networking, public speaking, and social events translates, not only one-to-one, but directly to social media in the cyberspace. If you can communicate with the person in real life, then you can do so easier in the virtual world; however, social media disabled all non-verbal communication and only simulated verbal communication through written and real-time online interactive skills. Therefore, the social media written communication skills need to be far more superior and you need to know how to use emoji icons, insert graphics/image/photos and punctuation marks correctly to illustrative/elaborate the written conversation effectively. The danger in that is most people do it improperly or inadequately, and therefore it causes misunderstand and potentially ruining relationship.

In summary, social media is a virtual communication and interaction without verbal or non-verbal means; it is an online interactively writing communication unless we are using video conferencing/chat. Social media initially intended for personal and social interaction with simple texting messaging only; however, it became a mainstream tool for many businesses as well nowadays, because it is a very cost-effective marketing, public relationship and communication tools for smaller business. Even #traditional media are complementing its mainstream operation with these social media mediums. On the personal side, it opened the world to us and drew us closer in term of geographical location; however, it distanced us more from each other to the people close to us, from the people who may matter more, such as our immediate family or close friends.

So how do you think social media is influencing and affecting our lives? Do you think it enhance or disable our communication? Does social media bring us closer and enrich our lives?

Please share your thoughts.

  

   

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