Have your followers gotten tired of the same old things you’re posting on your social media? Maybe its time to start thinking out-of-the-box. What could you provide your followers that would bring them back to happily learn about you over again in a different entertaining way?
Facebook Live – would one way to help your followers learn more about your company and what you do. It is described as on (www.live.fb.com) “a fun, powerful way to connect with your followers and create new ones along the way.” Facebook Live Group or Event can also be used to enhance your followers’ experience. This application allows you through your phone to broadcast live the event.
This application can be used to broadcast a live seminar, a corporate event or even a personal birthday party. This application would allow you to be personal with your followers without actually being there in person. It has endless possibilities. It can be used for something serious or something fun.
The application allows followers to express a Live Reaction – they can select Love, Haha, Wow, Sad or Angry, and the reactions will scroll live across the screen. Live Video is truly interactive and the broadcasters can interact with followers and respond to comments and suggestions.
Facebook Live will enhance the followers’ experience when a company has something exciting or special to tell their followers – interaction is a prime reason for using this feature. You can get real-time reaction to what you are telling your followers.
Another important aspect of social media is video. Video importance grew in 2017 and in 2018 it will be an even more important element of a company’s content strategy.
Videos on social media achieve 1,200% more shares than text and images combined. Viewers can retain 95% of the message you are trying to tell them when they see it on video – only 10% is retained through text. It is estimated by 2019 video will be 80% of internet traffic.1
In Hootsuite’s 2018 social media trends survey it was identified that 46% of survey takers said they are currently creating video and another 26% identified that they would be adding it to their social media strategy in the next year. To enable you to easily create these social media videos – there is a must use app – Adobe Premiere Clip. This free video app includes such features as editing, soundtrack support and custom light and aesthetic options. It is an industry standard for mobile video production.2
Just a couple of trends to look for in 2018.
Will you be adding video?
Algonquin College Social Media Certificate Program 
Great read! I am a big fan of Facebook Live and have seen it’s positive effects on crowd funding campaigns, great tool.