In my industry, a YouTuber and a hairstylist you need to set yourself apart from everyone else. Why should someone come to me for hairstyling? My co-workers do amazing work as well, so why should someone see me? For my YouTube channel I should ask myself what makes me different from my favourite YouTubers? Why should someone watch my video?
My personal branding is my optimism for everyone and anyone. I will give you hope and love, even if we just met. No one will be discriminated in my salon and no one will feel bad in my presence. I will remove negativity, fear, etc.
As an Aries I would say I am also very leader-like. Being fearless is who I am. I wouldn’t know who I am without it. I am confident with my abilities as a hairstylist. I am always learning, but I am confident in my skills to make someone look and feel great. My pride is in my confidence, and in my independence. When I am in the zone with someone, I am with them fully.
I am also very ‘extra’ in the way of my personality and the way I do things. I like going all out, I am never half in. I have to be fully interested someone, or I am invested with you and your time with me in my chair, I want to always show that when I am with someone, I am with them and no one else. I’m also extra by my clothes and how I style myself, but that’s how my extra personality goes into my work.
I am always determined to be there for someone because I know how it is without someone. I have anxiety and yes it dampers me sometimes, but it grounds me to be there for others. I have been able to push past mine for the most part. I love being there for someone and offering advice.
That’s my personal branding, whats yours like?