“Do what you love, make an impact, grow your tribe”. This was a quote from the hour-long, free, online professional development event that I chose to attend for my participation in an event, 7 Steps to Creating and Launching Your Profitable Online Course 2021. I picked this event, because I have an interest in creating online courses in my chosen field, Computer Programming. I want to share with others what I have learned in my more than 25-year IT career. Essentially, I do want to make an impact and grow my online community through course creation.
Jeanine Blackwell, the presenter for the course, reviewed two types of models to use when selling an online course. Both allow for increased revenue by the 3rd quarter of selling a course. From the screenshots below, you can see that her first model increases sales by the third quarter of the first offering of the course by proposing more advanced courses, as well as offering the original course again each quarter. The second model, in the screenshots, shows how you can increase revenue, again by the third quarter, by offering group coaching along with a mastermind course. Jeanine indicated that there is a large amount of money going into online course sales every year. The statistic that she quoted was that there will be “325 billion online course sales per year by 2025”
Unfortunately, there was no interactive, live chat in this session. As you can see from the screenshots above, the chat box specified that the responses to any questions would be sent by email. This indicated to me that the course was pre-recorded, as opposed to live. In any case, I now have a contact to follow-up with if I want to pursue the full paid course that includes 7 modules. I will however look into taking a few more of these types of free courses before committing to paying for a course.
In terms of ideas to walk away with, Jeanine listed the 7 steps to creating and launching an online course (screen shot below) but only expanded on the first one, “Narrow Your Idea to Win”. She discussed narrowing your audience and your problem to make sure your course is targeted to a specific group of people and is solving a focused problem. The other steps are apparently covered in more detail in the modules of the paid course.
Another valuable idea that I took away from this event is Storyboarding. I am excited about this concept, because I think it is an excellent method of organizing the content to put into each module of a course. A feature that I like about this model is that ideas can be added as they come up, instead of having to put everything together at once. I will definitely use this idea in my own course creation.
I will plan to attend similar free events in the future because I assume that most have different perspectives and will provide new suggestions. Even if an event offers no new ideas, there is no cost, except my time. This event, for example, was worthwhile to get an idea of the steps that may be involved in course creation, as well as using Storyboarding as a course content design method.
Overall, this course was very successful in accomplishing its purpose: it made me excited to want to bring the ideas out of my head and onto paper to create my own course. This is exactly the kind of inspiration I would like to give people taking a course that I create. I want to make a positive impact and motivate.