Assignment # 5: Event Participation

NORM CHRISTMAS GIVEAWAY

https://www.instagram.com/tv/CJCjTgdF_fw/?utm_source=ig_web_copy_link

I previously had the pleasure of meeting the CEO for the company NORM (Natural Organic Matters). Chevon Riley a Chemist graduate from UTSC recently created his own natural cosmetic company featuring his 3 ingredient product NORM natural almond balm. I chose to attend Chevon’s event as he mentioned this to me, and it worked in my favor as I knew I had to choose an event for this assignment. I also have a very strong interest in natural beauty products and one day hope to affiliate market for NORM.

Who did you meet or interact with at the event?

I was not seen by the customers as I attended in person with Chevon. He personally allowed me to be in the same room while his Christmas Giveaway went live. The live event was broadcasted on the company Instagram. Those who tuned in had a chance to win free NORM products by simply answering some fun Q & A’s. Three people in Canada won prizes and they had the pleasure of meeting Chevon as he delivered them before Christmas.

What did you learn from that interaction and what did you contribute to the interaction?

Although I did not contribute to anything, Chevon did happen to gift me a NORM product himself. I have recently tried it and I have to say it smells great! I learned more about brand awareness and customer engagement. Chevon always remained positive, enthusiastic, and very determined. He did look a bit nervous but overall kept his composure. Despite some of his audience not being as engaged this did not deter him at all.

What ideas have you walked away with from the event?

I believe this was a great way for Chevon to get his product out there and engage with his customers. After all it was a Christmas giveaway, and it was free.  I think that social live events and giveaways are a great way to engage your customers and get your product out there. I would recommend that he changes the background suited for his product. The music and vibe were great!  I think Chevon set the right mood to interact with his customers. I would recommend him to be open to affiliate marketing.

Collect a quotable quote from the event.  Will you attend a similar event again in the future? Explain why.

“Little is the new more”. Chevon’s NORM product is an all natural Almond balm which consists of only 3 natural ingredients. Within the cosmetic and beauty industry it is 1 of a kind. I would love to attend another event in the future and hope to help Chevon make his business more successful!