Can we take a minute to talk about the phenomenon of information overload which really began with the development and mainstream use of the Internet and social media platforms? Every day alone an immense amount of social media content is created by the massive number of social media users. However, thanks to social media trend listening and monitoring tools, sorting through and locating relevant information for our unique individual or organizational needs has also never been easier — therefore with an increased surge of information, a means to filter, sort and organize that information must follow.
To digress slightly, there’s a saying my father frequently uses — “we can’t afford to make all the mistakes ourselves”, and when he says this he’s referring to our time resource.
This same type of message can be applied to the multitude of growing resources available on the Internet, where individuals and organizations curate lists of social media listening and monitoring tools, for others’ use. These influencers and early adopters, through trial and error help to sort and simplify the options available for others, and therefore influence the use of tools utilized by later adopters, thereby becoming trend setters. This was in fact how I stumbled upon my favourite RSS reader, Digg, a social media trend listening tool, along with Hootsuite, my monitoring tool of choice.
Upon recommendation from others, I began using Digg, an RSS reader that I really liked and frequently used until very recently. Long story short Digg shut down (who else is still mourning its loss?) and I swiftly went to work looking for another RSS reader which is how I found this article which walked me through how to move my RSS feeds over to a new, very similar platform — Feeder, which I am quickly becoming fond of. For me it serves as a platform to monitor industry and brand keywords in one central location, using my RSS feeds from Google Alerts. With Feeder you can easily create folders to organize and classify your feeds. I was drawn to Feeder because of how easily and seamlessly I was able to integrate and continue using my existing RSS feeds from Digg.
In terms of monitoring tools, Hootsuite is my go-to tool. I have an affinity for Hootsuite simply due to its customizable dashboard, enabling me to be able to closely monitor the elements I wish to monitor. Another draw to Hootsuite is its intuitive layout and compatibility with other platforms. The only beef I do have with Hootsuite however is its less than ideal integration with Instagram. Luckily tools like Later make up for this pitfall which easily allow you to plan and schedule posts.
News & Updates
Does anyone else have a personal passion for health and nutrition like I do? I just so happen to work within the health and wellness field in a social media capacity, so keeping an eye on health related trends is anything but a chore. For this, I find value in following Canadian based nutritionists, Meghan Telpner and Joy McCarthy’s blogs to gain inspiration and understand what these highly regarded individuals are discussing in regards to health trends, recipes, and popular product and product categories. The content these nutritionists create directly relate to the mindset of my organization’s target audience which is why I find their blogs such valuable resources. To stay organized, I use Feedly as my one-stop-shop to organize all of the health related blogs I find beneficial to follow. Along the same lines, I try to stay on my social media A-game through the utilization of Social Media Today which features articles and infographics pertaining to everything digital marketing. The best part about this website is that the website’s homepage is organized into a dashboard with tabs at the top of the page relating to specific areas: ‘Social Media Updates’, ‘Trending’, ‘Social Marketing’, ‘Digital Strategy’, ‘Content Marketing’, and ‘Influencers’.
What I’ve learned?
I’m not sure if it’s just me, but I’ve always have this desire to keep all of my tools organized in one location — or in this case, website or application. For a long period of time I was continuously searching for that one resource that would help me achieve this. With this in mind, I think the greatest challenge has been to understand and realize that with the multiple different processes one must engage in when working within the social media realm — from monitoring, to listening, to observing industry trends — that while some tools will come close to being able to fully encompass all of the needed functions, multiple tools are not only necessary, but advantageous.