In this blog post I am going to talk about my two favorite social media listening & monitoring tools and my two favorite sources for social media news & updates. I am going to explain why I like them more compared to their competition.
Awario & Buzzsumo
What I like about Awario and Buzzsumo is that they are very user friendly. Compared to Mentionlytics, Awario & Buzzsumo did not overwhelm me.
I am still a beginner in social media monitoring and listening and learn with each time that I use one of these tools.
But even after a week, I could not make much sense out of Mentionlytics.
But with Awario & Buzzsumo I was comfortable right from the start.
I had a trial with all of them, but their prices vary quite a bit. Awario starts at 49$ a month, Buzzsumo starts at 99$ a month compared to Mentionlytics which starts at 39$ a month.
Awario monitors social media non-stop and sends you updates per email if that is your wish.
And you get analytics, for example about a companies sentiment online. This can also be easily shared with your colleagues.
My favourite, Buzzsumo lets you track cost-per-click, you can find content through their search engine, you can track keywords and it shows you which keywords are the most popular for your chosen industry, it also lets you find influencers and you can watch the competition, monitor mentions of your brand name and lastly it creates reports for you that are easy to export and send to your boss or colleagues.
Mentionlytics is a mix of Awario and Buzzsumo. It is not a bad tool. I was just not comfortable with it and for me, their dashboard lacked some clarity on how to find, use and set up activities.
Sprout Social & Social Media Today
My favourite outlets for social media news & updates are Sprout Social and Social Media Today.
Sprout Social is one of the leading social media management tools and they also have a blog with news and updates about the social media community.
I find their blog very helpful and informative. Especially for a beginner in social media, they offer a lot of helpful advice and tips.
Another page I started following recently is Social Media Today. I like that they have a wide range of topics. You can find marketing, PR, social media, advertising and business-related articles on their website.
I also like Forbes or the Huffington Post, but especially Forbes is a bit too business-like for my taste. Most of their articles are business-related. I can not really say why it is not my favourite news page, but I find the tone that Sprout Social and Social Media Today write in, is more personal and authentic. They reach me more on a personal level.
What are your favourite monitoring & listening tools? And what are your favourite social media news outlets?
Let me know in the comment section.