COM0015 – Blog #4 – Out of the Box

COM0015 – Blog #4 – Out of the Box

Over the course of the past year, I have been learning so much about social media marketing, and in particular the strategies that go along with it. I have always been fairly confident in using applications such as Facebook, Twitter, Instagram, YouTube, etc. The unexpected applications I have found and fallen in love with are TikTok and Cyberimpact. These two applications are now in my daily use. 


The first unexpected application I am going to talk about, is actually the most recent one I have started using! For the longest time I had heard of TikTok, but never bothered to look into it, or even sign up for it, I just assumed it was a “video app that teenagers used”. I never really considered the marketing side of it. Recently my husband and oldest brother signed up for it and both of them were very absorbed by it – at almost 40 years old I couldn’t imagine what they found so intriguing about this video app. 

Finally, a few weeks ago I gave in and downloaded the app. WOW, did I find myself down a rabbit hole of videos – I don’t even know how many hours I lost on that app. I was so fascinated, I loved it! But what shocked me the most, was how business promoted on it. I always thought it was “just a place for influencers”. Businesses were able to make a short 60 second video, and in some cases, it wasn’t until the end of the video that I realized I was actually watching an advertisement, especially the companies that really picked up on current TikTok trends. 

I absolutely love the app, I spend more hours on it then I wish to admit, and I am a believer that it is a great place for companies to be. It is interactive, entertaining, and definitely the way of the future. 


The next application I want to talk about is Cyberimpact. This is an email marketing tool. But what I really liked about this application is that it is Canadian (Cyberimpact, n.d.)! While being Canadian had its obvious perks – such as supporting local and simple billing, what I really liked about it is that it is made to work smoothly with Canadian Ant-Spam Laws (Cyberimpact, n.d.). A Canadian company, designed for Canadian needs, how great is that! 

In terms of overall use and support, it worked similar to many other systems I have tried. You upload your contacts, design your templates, write emails, and blast out your newsletter. I cannot say the concept of Cyberimpact was innovative, but making a system that works with Canadian needs and laws – that was the real game changer. 

I think it is easy to see why I love these two applications so much! What unexpected applications have you found and fallen in love with? Tell me about them in the comments below!


Cyberimpact (no date). Contact us. Retrieved from

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Cyberimpact (no date). Why Choose Cyberimpact. Retrieved from

TikTok, (no date). Logo. Retrieved from

Social Medias Effect on Your Attention Span and the Need to Reset

Have you ever caught yourself in a situation where 10 minutes of scrolling through Instagram reels, Tiktoc, or Facebook posts turns into an hour and you’ve barely blinked an eye?  It happens to the best of us.  What if you replace those short ten second videos with a 5-minute presentation? Or a 30-minute lecture video? All of a sudden time is not going by as quick.  From 2000 – 2013 the average person’s attention span had decreased from 12 seconds to 7 seconds. That being said keep in mind that was before the creation of Tiktoc, Instagram reels, and Snapchat spotlight.  Over the course of these past few years social media has done a great job rewiring our attentions spans. Our attention span itself has decreased but, our ability to multi-task has improved accordingly.  We are now able to process information at a faster speed.  The perks of that rewiring are never ending but cons aren’t quite as easy to overlook.  Social media give us the opportunity to access an abundance of information, networks, and ideas just with the taps of a few fingers.  That being said we are humans, and our brain don’t function the same way as these automated apps.  The information overload caused by spending too much time on these apps can cause difficulty focusing, forgetfulness, short attention span, and fatigue.  As addicting and as important as social media is in our day to day lives, it’s not going anywhere anytime soon.  It’s important to take some time away and reset and rest your mind.  Some great ways of doing this are; 

  • Reading 
  • Meditation 
  • Listening to music 
  • Arts and crafts 
  • Exercise  
  • Baking 
  • Indulging in self-care 

     These are just a few ideas to help you reset and take a break from social networks as often as you might need.  Keep in mind, disconnecting is just as important at your need to stay connected.  

2020: Was It the Year of All Things Social Media?

Photo by Tatiana Syrikova on

We have officially made it to 2021, a year of recovering and hope, a year that seemed to have taken it’s sweet time getting here. 2020 was a devastating year to many, it was a time where the world was locked in their homes, away from friends and family, leaving them to turn to social media to connect. This was the biggest year for social media according to Hootsuite, 3.8 billion people, or 49 percent of the planet’s population, were active on social media. I would be lying if I said looking at my screen time these days didn’t alarm me, I devoted most of my 2020 year to watching TikTok video’s and planning out my Instagram feed, as I am sure many of you can relate.

For a year that was mostly distanced, I did find it one of my most social, I found myself on Facetime, Imessage, and Messenger more then ever before. I had nothing but time to reach out and check up on what some of my friends and family were doing, it confused me as I had never been closer to people, despite the physical distance. The amount of new apps that were downloaded on my phone in 2020 was at an all time high, I had downloaded TikTok the week of the first lockdown, I truly believe it was one of the only things keeping me entertained, as my attention was only needed for a 15-60 second video, until I would swipe to the next, which I did for countless hours and days. I don’t believe that the app would of had as much success as it did if it wasn’t for the pandemic, people chose to laugh and bond over an app that helped escape the reality that was 2020.

Photo by Polina Kovaleva on

With much of the world in a stay at home order, many people lost their jobs or had to work from home, you could say that people involved in social media work were quite lucky as it was almost like business as usual, but in their pyjamas. Influencers also had the ability to continue working almost as normal, with people turning to their phones more then ever, the attention was on them to grow and promote. Online shopping was heavily abused throughout the year, I can promise I made up a good chunk of that percentage. With people constantly scrolling through their social apps and seeing all the brands and influencers posting about the latest trends, and with nothing on the calendar to look forward to, why not order a little something to keep a lookout for in the mail. In many ways, social media had a hand in keeping 2020 afloat.

So if 2020 was the year of all things social media, what is in store for 2021? Will we top the numbers from the year before? How will this affect us once we return to our normal routines? Will we be doing TikTok dances at our desks? These are the questions I am left asking myself. I am hopeful and excited to see what is to come for 2021 on all things social media and our normal lives. What app did you spend your time on in 2020? What do you think is to come from all of this in 2021? Share your thoughts below!

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Marketing and Social Media Tools that Surprised Me

Marketing and Social Media Tools that Surprised Me

Photo found on Unsplash

During the last few months, while taking this social media certificate at Algonquin College, I have found quite a few new social media marketing tools and applications. Some were completely unexpected to me.
The two applications that I am going to mention in today’s blog, I want to explore more in the next few months.


I started exploring a few new tools and I must say that I thought that I would be too old for TikTok because their demographic is between the ages of 16-24. But after giving it a closer look I started to like it and made an account. I am not sure yet how often I will post something there, because I am still figuring out the platform but the more time I spent on it the more I like it.
And quite honestly, I never thought I would say that about TikTok.

With 800 million active users this app can just be worth a try and be a powerful tool in the marketing strategy of any business.

Photo by:


The second social media marketing tool that was unexpected for me is Canva. Before I took the courses at Algonquin College I had heard about Canva, but I was surprised how user-friendly the tool is and that even the free version lets you create beautiful content for your social media platforms.
Recently I started using Canva to help create content for my first client that she used on her Instagram page (see screenshot below). This will be my go-to tool for the future for creating content.

What social media marketing tools and applications surprised you? Let me know in the comments below.