What I learnt in this course is, that we need great storytelling for compelling content marketing that will grasp the attention of the consumer. Especially in the fast-paced world of social media in that, we live today.
I also learnt that we should not be afraid to make mistakes and not to over-edit our work. We learn and grow from our mistakes – as writers and marketers. In the past, I was always too scared to make mistakes or thought I should not write about a certain subject, but after this course, I will change that.
We also need to remember to be transparent in the relationship with our customers. So, I will try and find a piece of myself in every story that I will write from now on.
I was also too afraid to be too personal in the content that I post online, but now I will start to embrace that and be more transparent and share more personal stories.