Marketing and Social Media Tools that Surprised Me

Marketing and Social Media Tools that Surprised Me

Photo found on Unsplash

During the last few months, while taking this social media certificate at Algonquin College, I have found quite a few new social media marketing tools and applications. Some were completely unexpected to me.
The two applications that I am going to mention in today’s blog, I want to explore more in the next few months.

TikTok

I started exploring a few new tools and I must say that I thought that I would be too old for TikTok because their demographic is between the ages of 16-24. But after giving it a closer look I started to like it and made an account. I am not sure yet how often I will post something there, because I am still figuring out the platform but the more time I spent on it the more I like it.
And quite honestly, I never thought I would say that about TikTok.

With 800 million active users this app can just be worth a try and be a powerful tool in the marketing strategy of any business.

Photo by: http://www.canva.com

Canva

The second social media marketing tool that was unexpected for me is Canva. Before I took the courses at Algonquin College I had heard about Canva, but I was surprised how user-friendly the tool is and that even the free version lets you create beautiful content for your social media platforms.
Recently I started using Canva to help create content for my first client that she used on her Instagram page (see screenshot below). This will be my go-to tool for the future for creating content.

What social media marketing tools and applications surprised you? Let me know in the comments below.