Photo owned by Kraft Foods – OREO (found on Pinterest)
In my post today I want to talk about the Daily Twist campaign that Oreo launched in 2012 for the 100th anniversary of the Oreo cookie.
What I like about this campaign is that Oreo is not trying to sell us anything with this ad.
They are trying to connect with the consumer and I believe they were successful.
How Oreo made advertising fun
They took holidays and days that we celebrate (like pride month, grandparent day), current & historical events, meme’s from the internet and landmarks etc.
Oreo shared those ads daily on their Facebook page. Their 30 million followers loved it and shared it with their friends without Oreo asking them to do that. People just loved it that much.
Oreo’s Daily Twist was engaging, colourful, aesthetic and fun. This ad did not want to sell anything to you. It was entertaining.
It shows us that advertising or engagement with our consumers does not always have to be “you have to buy this product!” Or “buy this product because it is the best out there!”. Ads can be fun and show off your product in a new way that your consumers have not seen before.
Try it out, you might be surprised!
Any similar ads that you can recommend to me? Or any advice on how to improve business to consumer advertising? Thank you for reading.