COM 0014- Post 4 – B2C Case Study

Vzion is a young company created a few years ago by a man wishing to make a difference in the lives of all. Almost everything is considered in the Company to emphasize what the President founder advocates.

It is a company that sells ULTRA comfortable clothes. It all started with hoodies. It worked out so well that the company now sells coordinated kits, more women’s and men’s clothing, hats, jackets etc.

The company only sell its products online. In just a few years, the site has evolved and is now much more attractive and easier to navigate. Some people consider product pricing somewhat exorbitant, but products are of unmatched quality.

Source: Pexels: Aidan Jarrett https://www.pexels.com

The President and founder maintains a very active social media presence. He has his own social media page where he interacts with his followers through videos and discussions.

The company also has its own Facebook page, Instagram and website. There are many contests and many promotions such as free shipping with the purchase of a specific amount of purchase. Promotions are regularly held seasonally during such periods as back-to-school, Christmas etc.

The president has also launched a contest to find influencers and promotional agents. A Facebook post got over 1000 responses, mine own included!

Source: Mikael BlomKvist https://www.pexels.com

The company is also very quick to respond to questions posted within publications or even in private messages. Having lived the experience, the customer service team responds very quickly to questions / comments with professionalism and courtesy.

Many options are in place so that the customers who sample their merchandise are tempted to buy repeatedly with promotions or a small note giving a % discount or on an upsell of additional products afterwards. The customer service team is very quick to respond to requests and to ensure the company continues to run smoothly. This is a great example of B2C and I’m sure this company will continue to evolve over time..

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