Sarah Johnson’s Personal Brand

Now a days, having your own personal brand and distinguishing yourself from others is so important, and social media has a lot to do with it. In a social media world with filters, real life botox and fillers, and copy cats, standing out is hard to do!

I definitely am a wanna be Ottawa Influencer. #guilty. But I think I am quite good with knowing how often to post and when to post. There are certain times of the day where it is the prime time to post to get the most likes and comments and get noticed. Those times are usually lunch, after work so 5-7pm and later in the evening around 9-10pm. In the mornings people are too busy with work and home life to have the time to scroll through their phones. I am also very good at promoting and selling products on Instagram. I know exactly what gets people to notice these products. For example, showing off the product on your story and doing polls, or ‘this or that’ editions. Tagging clothing brands and restaurants is also important to you and them. It gets you noticed by the company so you could be used on their page and gain more followers, and it also gets them noticed by your followers so they gain more customers.

Being good at social media is just as good as being good with people, and I happen to be great at both.

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