This blog post actually came at an interesting time for me, I am looking for some jobs in this field (social media), and got approached on Instagram to be a Brand Ambassador for an Ottawa event company. So I immediately said yes, (extra cash and some extra followers), but it made me really think about who my target audience would be. The event that I am promoting is a ‘Virtual Caesar Crawl’. (If anyone wants to buy tickets let me know! It’s Saturday Feb 27 at 8:30pm) So basically you order a kit and that kit includes all of your ingredients, recipe cards for the drinks, the zoom link to the event and samples of different local restaurants. Super great! But…who the heck is my target audience? I started reaching out to my friends and family and I had everyone from my 20 year old cousin who’s in university wanting to go, to my mom and her friends.
I know I bring up COVID a lot but it is a very hot topic right now. However, it is interesting because it has changed my perspective on target audiences. If this was an in person bar crawl the people involved would be very different. It would be university students, young adults living downtown, people in that industry, etc. but because it is VIRTUAL it expands to so many more people. Also, because of COVID and lockdowns, people are bored! People of every age are bored! So all of the suburban moms want to hop on a zoom party and have some cocktails, which in turn is great for the local businesses.
It is important to have a positive outlook in the darker times. 🙂
Algonquin College Social Media Certificate Program 