B2C Case Study

In today’s business market having a strong social media presence can make or break a company. When you think of fast food you do not necessarily think of an entertaining twitter or Facebook (or whatever platform you prefer) page, but Wendy’s has certainly broken the mold with their twitter presence.

Rather than just promoting current deals or classic products and occasionally responding to customer feedback like a lot of fast food joints, Wendy’s actively interacts with customers, and most entertainingly, their detractors or as some would refer trolls.

Wendy’s has gone viral numerous times for their witty tweets in the face of criticism, while all the while still promoting their product.

While Twitter may be the most prevalent platform Wendy’s utilizes, they still use other platforms to interact with and promote themselves, most notably Facebook. However these other platforms are used for more traditional advertising.

Personally I am not a big fast food eater, the times I do are few and far between. That being said, because of their hilarious tweets they are one of the first businesses I think of when fast food is brought up now. Staying relevant today is important and difficult in a market that easily forgets or would prefer convenience over quality and I think Wendy’s has done a good job staying on peoples minds.

Head on over to http://www.boredpanda.com/funny-wendy-jokes/ to read some of the twitter posts that have people talking Wendy’s.

Which fast food restaurants do you prefer? Do you think having a funny social media presence in this day and age can help sell a product people have been used to for years now?

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