Out of the Box: VR/AR

Have you ever experienced virtual reality or augmented reality? Did you walk across a piece of wood so high up in the air that you were scared of falling even though you were never going to fall? Or did you use augmented reality to try on new glasses from the comfort of your own home?

I never would have expected us to use VR/AR (virtual reality/augmented reality) for online marketing but at the same time, I think it is such a great idea so you can virtually try on products. AR allows us to turn shopping into virtual shopping, you can shop eyewear on websites such as Eyebuydirect or clothing on websites such as TryNDBuy and try them on using your phone camera. This gives consumers the option to shop at home but still be able to try things on to see how they look as if they were in an actual store. I often have influencers pop up on TikTok who share how easy it is to use Eyebuydirect, the deals they offer and how they found their perfect frames.

VR can produce brand experiences, it can create an immersive experience that helps engage and captivate its users by using interactive storytelling, and virtual events, and can also be used for virtual tours that would be great for travel or real estate. Using VR they can market their services and properties, destinations etc., online and give their users a virtual yet realistic idea of what they are selling.

This technology allows businesses to stand out and attract consumers looking for new and unique ways to test products or go on tours. This opens up so many new opportunities that could help businesses increase customers and engagement, and bring more awareness to the business and their social media.