Social media has been through the wringer in terms of branding, marketing, and PR stunts. Between campaigns Instagram marketing and Tiktoks, these platforms all need the assistance of Girl Boss Town.
Meet Robyn DelMonte, a Tiktok influencer from New Hampshire who rose to fame after putting her public relations studies to the test in her content. Her first videos started to get attention with millions of views when she would re-create a specific social media campaign ad and how to make it more successful or how PR stunts she would do if she was a particular influencer. As her following started to grow, celebrities began taking note of her suggestions and incorporating them into their social media marketing. Robyn, also known as “Girl Boss Town”, now also predicts PR moves that have proven to be true.
Girl Boss Town at Work
One of her predictions in 2022 was in regard to the Kardashian family. Robyn predicted how Khloe Kardashian would have a child with a surrogate and how the next season of Keeping up with the Kardashians would revolve around that. Soon enough the new season premiered and the first episode revealed she was having a baby with Tristan Thompson. Her Tiktok reached 3 million views of her stitching the previous prediction. Viewers were astonished at how Robyn predicted everything from the pregnancy details to the episode and social media posts.
Khloé Kardashian and Tristan Thompson Welcome Their Second Baby via Surrogate
Climbing Up the Corporate Ladder
With a rise of thousands of followers on TikTok over the past year, Robyn was featured in Forbes 30 Under 30 Marketing and Advertising. They chose her to be featured due to her expertise in social media trends, marketing techniques, and celebrity/influencer PR moves. Girl Boss Town, who calls herself the “internet’s agent”, plays a dominant role in the current social media world and marketing strategizing. From her reviewing photoshoot themes for clothing lines, to influencers launching a campaign, and predicting events in pop culture. Robyn is playing a key role in the advancement of the way the world uses Instagram, Twitter, TikTok, etc to market itself. Do you think marketers feel threatened by influencers?
Works Cited:
Image 1: The Boston Globe. (2022, November 30). Boston-based TikTok creator @GirlBossTown makes forbes 30 under 30 list. Boston.com. Retrieved January 30, 2023, from https://www.boston.com/culture/entertainment/2022/11/30/tiktok-girlbosstown-robyn-delmonte-makes-forbes-30-under-30-list/
Image 2: Girlbosstown｜Tiktok Search. TikTok. (n.d.). Retrieved January 30, 2023, from https://www.tiktok.com/discover/GirlBossTown?lang=en
Nahas, A., Chiu, M., & Slater, G. (2022, August 6). Khloé Kardashian and Tristan Thompson welcome their second baby via Surrogate. Peoplemag. Retrieved January 30, 2023, from https://people.com/parents/khloe-kardashian-tristan-thompson-welcome-second-baby-together-via-surrogate/
Forbes Magazine. (n.d.). Forbes 30 under 30 2023: Marketing & Advertising. Forbes. Retrieved January 30, 2023, from https://www.forbes.com/30-under-30/2023/marketing-advertising
Image 3: Girlbosstown ( GBT ) (@girlbosstown) is on Instagram. (n.d.). Retrieved January 31, 2023, from https://www.instagram.com/girlbosstown/
Algonquin College Social Media Certificate Program 