B2C-SHOP_M BOUTIQUE

I have chosen Shop M Boutique. They are a clothing store for girls and women of all ages. They are using social media as a way to sell their product. 

Shop M posts pictures of their clothing on their models to show their followers how it looks on. This company is a market that is product-driven fashion. They use repetition and imagery to create brand identity. By doing this it makes consumers buy on desire and price. An example – WOW! That looks so good on her and she is sort of my body type and the price is right – I need that right NOW! Just with a click it will show you the price and take you to the product to purchase it. It is that simple. 

Their whole purpose is to convert their followers into buyers and they do that by posting pictures of what they have to sell and also offering a give-away. The last give away they have is a pair of Airpods. In order to win those Airpods you need to be following M, like the post, tag your bestie(s) and lastly repost on your story. I believe this is an attractive way to get people to follow you and from following you will get buyers. 

Shop M is also using tik tok to put videos together to show how to pair items of clothing and accessories together which is a fun way and it gets consumers attention. 

I believe their approach is working. Although, they are not active on twitter which I believe doesn’t have them engaging in conversations about their products. 

Twitter would allow them to connect and engage with customers directly but their last post was back in 2018.