How one campaign made a difference through social content

Pinkstinks create awareness of products, media and marketing that stereotypes girls and limits girl’s role. The campaign tries to “challenge and reverse this growing trend”. It promotes “media literacy, self-esteem, positive body image and female role models for kids”.

It is interesting to note that Pinkstinks has engaged with an agency called millipedia. This company prides its self on ethical digital delivery. Pinkstinks uses social media to promote their goals in:

1. Blogs

• React to gender stereotyping in advertisements and news stories.
• Stress positive role models (i.e) four women astronauts in space together.
• Create activity and action in stereotyping.

2.  Monthly Newsletter

• Pink approved section for books, stores that are gender neutral and good role models and match their philosophy.
• Name and shame the worst examples of negative gender roles.
• Role model of the month and good role models in the news.
• Shows other blogs of interest and give links to them because of support for similar causes.

3.  Email

• Nominate your favourite shops or websites.
• PayPal donations.
• Engagement through personal pictures and stories.
• Promoting action through “make your voice be heard“.

4.  Twitter

• Great way to recruit 16,496 followers that will tweet about the newsletter and sign up.
• Keeping followers informed on current issues and events.
• Perfect location to highlight press releases.

5.  Facebook

• Campaign social base stands on this platform with 18,875 likes.
• Great forum for parents to share.
• Location for sharing links that increase momentum and sustainability.

 

Pinkstinks owes their success in the ability to keep the message simple, while taking a stand for the youth and providing immediate integration across all platforms. They caused real change by influence in 2010 with the Early Learning Centre campaign that was noticed in media across 43 countries.

The spirit of sharing is evident and the feeling of togetherness, freedom and ownership can only develop and promote awareness growth in the near future.