COM0014-PMu Assignment #1 Blog Post #5 Personal Brand

In preparing for this post about personal brand my research took me back to COM0011 and personal branding tips

and this quote:

“You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else.” Tyler Durden, Fight Club.

The question is if this is true, then how do you stand out from the crowd? Answer: Personal Brand. And this got me researching, reading and thinking about answers to the questions to be addressed for the blog post requiring self-reflection.

Q1.What are some personal qualities or characteristics that set you apart from your competitors?

A1. The following personal qualities set me apart from competitors (based on completing the self-analysis checklist referenced below):

Personal Qualities/Characteristics:

Ability to work alone.











Emotionally stable.









Bolded personal qualities or characteristics are my top selections to best describe what separates me from my competitors.

Useful research sources for this question are and

Q2.What have you done lately to make yourself stand out?

A2.Taking the Algonquin College program in Social Media to understand what social media is and how it is similar to and different from mass media and where it fits into the Internet and Web 2.0 versus print, radio and television – which are broadcast media blasting out a hard sell and repeat-repeat-repeat mantra where social media is authentic and non-merchandising, and requires engagement and 2-way interaction with its audience.

How this genuine interaction and focus on a mass consumer of one is achieved is what the college program is teaching, and I want to stand out as a management consultant who is not only using social media but learning about it to offer services to others who want to utilize social media effectively and authentically in their business and customer engagement.

Q3.What would your colleagues say is your best trait?

A3.Colleagues would say being dependable is my best trait.

I would say being pragmatic is my best trait as I try to do what works best, and is the opposite of idealistic which in the real world is not very practical, based on the following definition:

The opposite of idealistic is pragmatic, a word that describes a philosophy of “doing what works best.” From <>

A good source for examining personality traits for this question is

One thought on “COM0014-PMu Assignment #1 Blog Post #5 Personal Brand

  1. But we are special and beautiful unique snowflakes! 😛
    Thanks for sharing your traits. That approach with focusing on key words is a good way to keep your brand and content have a coherent sound/feel. Would this mean that your future content will be centered around dependable pragmatism?

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