Blog #5

In a regular Tuesday Morning Commentary by Brent Barootes from the Partnership Group, Mr. Barootes quoted a factoid from Adobe’s The Social Intelligence Report.  Their research stated that the day to achieve the greatest amount of engagement on Facebook is Friday.

I am not surprised by this as Fridays are traditionally the most likely “goof-off day” where you celebrate the end of the work week and beginning of the weekend.  This is even more likely if you are a Millennial.  Although the article below doesn’t identify a specific weekday, it does make clear that Millennials treasure their work/life balance and are willing to take a day off if they feel they need it.  This is coupled with the fact that this age group (18 to 34) are the most active in social media.

http://mashable.com/2014/05/06/millennials-lie-vacation-day/

But the best thing about fooling around – I mean engaging- on Facebook on a Friday is that you don’t have to actually take the day off do it.  You can just sit at your desk and engage like crazy.

The Report suggests that a Friday post is a must in your social media schedule.