One of my favourite social media trend listening/monitoring tools as well as source for news and updates is Twitter, which I would not have guesses a year ago. Let’s just say, that before I started the certificate program, I found the 140 character messages confusing. Now I appreciate the simplicity of its search function and the easy access of information or the latest trends. A number of times I had information available before it made the regular news channels and which made me look good in front of the client.
The second trend listening/monitoring tool I favour is Hootsuite. I think it’s simplicity is great. I love having everything on one screen. To me it is a great timesaver to be able to schedule, follow up and monitor conversations and it is affordable. Having said that, I keep using a combination of Netvibes, Google Alerts & Yahoo Pipes as well, since taking COM0013 because I want to be comfortable using those free tools as well.
My second favourite tool for news and updates are RSS feeds and Newsletters. I find myself reading them when I have a bit of downtime and often lead me to check out others. If the question would be to name 3 favourite tools, my third choice would be podcast’s. There are many “brainless” work moments in my day, where I can easily listen and learn. Podcasts became a great source for updates in my day to day life.
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