COM0014 – Personal Brand

SG BA 2005 cropped

Hi, I’m Sheila. Nice to meet you. I’m here to help you grow your business using a detail-oriented, well-managed approach and digital marketing and communications. I hope you’ll allow me to add remarkable and distinctive value to your business through blogging, social media, workshop events, writing for your website and email marketing. I’m nerd chic in several departments and proud of it!

Here’s a sample of what I’m all about:

Foreseer of Needs

A long time ago in a galaxy far away, I became a digital packrat. That is, I developed a knack for collecting data about stuff. Any stuff would do. The number of hours we spent monthly on something, the price of stuff this year and last year and the year before that, the ideas everyone came up with but didn’t have the time or money to execute. You name it, I collected it. Usually on Excel spreadsheets so I could play with the data in ways that made me smile. This might seem like a waste of time until one day when you ask me something like this:

“Sheila, do you know how many jiggity-jiggets we made in April 2011?”

I give you the answer within two minutes and apologize for being so slow.

Error Sleuth / Assassin

How do you spend your time during an evening of eating, drinking and making merry? Know anyone who enjoys finding errors on restaurant menus when out for a night of fun? If you said no, then you’ve obviously never been out to dinner with me. Just ask my family members who somehow tolerate the game I call “Magic, The Gathering . . . of Proofreaders”:

Sheila: “Did you see this?”

Family: “WHAT?” (anticipating some sickeningly bizarre food item).

Sheila: “Look how they spelled ESCARGOT! Jeeeezzz!”

Family: “Uh yeah” (rolling eyes), “that’s just awful. Have you decided what you’re ordering?”

When this pastime of mine is used in business, the errors have no chance. They’re hiding. And I guarantee you, they are there. I will find them and chop their heads off before they have a chance to go out in public. They are dead meat when I’m proofing or editing your stuff.

Chaos Tamer

For a Chaos Tamer, this is where business gets really fun:

Your business is a zoo and someone has to control the critters with the big claws. Are you the CEO of a small company or not-for-profit and have more ideas than staff to execute them? Do you switch gears every five minutes because you just can’t NOT do something every time a thought pops into your head? Do you use nouns like “planning – schmlanning”? If yes, then you need me. I will tame the crazy-factor and force you (temporarily) to stop being a visionary while we decide how to execute the last ten ideas you had in the same number of hours. Some people think organizing and planning is a waste of  time because there’s work to do. Those people went out of business. Don’t be one of them.

Mistress of Ideas / Content Creator

I’m a writer. I have no idea where these ideas come from. They just keep popping into my head. Sometimes my fingers hurt because I can’t type as fast as I think them up. It’d be such a shame to waste all this great stuff. Let’s use these cool ideas to tell the stories you want your customers or donors to know. Whatever they need – information, training, entertainment, a call to action – you name it. I’ll cast my spells while we develop a relationship with them and keep them returning for more. They’re going to be your biggest fans.

And now, a little game for all you copywriters and proofreaders out there. Let’s play Spot the Typo! Somewhere in this post is a teensy-weensy error. Tell me in the comments if you find it!