Doing marketing for events at a university has its advantages as you get to see a lot of the new technology before other marketing sectors would. I think the craziest concept of marketing for me was introduced to our group last year at a conference. The unexpected application was virtual reality marketing on social media of past events this school had done. By this, I mean that they made promotion videos using the concept of virtual reality games to promote their events.
The school invested in state of the art 360-degree cameras that could capture events from all angles. Then through hours of editing, they could produce videos that made it look like the viewer was actually at these concerts or other live events. From a marketing standpoint, it was amazing to see what this group of students did. Even better, the attention that their department at their school got was crazy. Their social media feed blew up all because of the concept taken from virtual reality video games.
For me, I believe this is exactly what events departments should be doing. It is not enough to be promoting a concert or guest speaker to students. Our job is to create a culture and provide a good time for students aside from learning. Through the use of virtual reality university’s can show students, first hand, what events are like and why they should come. Even taking it a step further, this idea can be used for the university as a whole.
With the idea of raw video footage taking off for social media marketing, I hope to be able to embed cool footage such as this to my marketing plan. I feel like students want to be engaged, but you also need to listen to their needs. By being able to introduce them to the engaging promotional material it will add to their university experience as a whole.
Have you ever experienced virtual reality? Could you see this as being a promotional tool for the future of your organization?