COMM0015-Blog 4- Virtual Reality Promotional Videos

Doing marketing for events at a university has its advantages as you get to see a lot of the new technology before other marketing sectors would. I think the craziest concept of marketing for me was introduced to our group last year at a conference. The unexpected application was virtual reality marketing on social media of past events this school had done. By this, I mean that they made promotion videos using the concept of virtual reality games to promote their events.

                                                                                      Photo: MSU Campus Events


The school invested in state of the art 360-degree cameras that could capture events from all angles. Then through hours of editing, they could produce videos that made it look like the viewer was actually at these concerts or other live events. From a marketing standpoint, it was amazing to see what this group of students did. Even better, the attention that their department at their school got was crazy. Their social media feed blew up all because of the concept taken from virtual reality video games.

For me, I believe this is exactly what events departments should be doing. It is not enough to be promoting a concert or guest speaker to students. Our job is to create a culture and provide a good time for students aside from learning. Through the use of virtual reality university’s can show students, first hand, what events are like and why they should come. Even taking it a step further, this idea can be used for the university as a whole.

With the idea of raw video footage taking off for social media marketing, I hope to be able to embed cool footage such as this to my marketing plan. I feel like students want to be engaged, but you also need to listen to their needs. By being able to introduce them to the engaging promotional material it will add to their university experience as a whole.

Have you ever experienced virtual reality? Could you see this as being a promotional tool for the future of your organization?


Blog Post 3: Social Media in the IT and Higher Ed Realm

This post is three-fold, and I will discuss all three in a broad way; there is a difference between social media in:

  • the IT field alone,
  • in higher eds alone,
  • IT within higher eds (IT department in a College, for instance)

The IT Field

This one goes two ways – companies are either tweeting the overly technical information (new device specifications – stuff you’d find in a manual, which in my opinion, is the not-so-great use) to the gearheads out there who keep track of all the updated devices and features and operating systems, or they’re posting about wicked new innovations, journeys, or campaigns (I.e. technology developed to move objects with your brain, augmented reality, etc – in my opinion, the better use). Two of the places I follow for the latter (because I’m no techie, and I have no interest in a device’s IMEI or its firmware – no disrespect to anyone who does! It’s just over my head, is all) are FastCompany and Mashable. There are new innovations posted on these two sites daily, our world is moving forward at a rate I’m not sure we even know how to keep up with. I can’t wait to see what ten years from now will look like.

Higher Eds

Based on my observation, higher eds (main identities for universities or colleges) use social media to promote their programs, services available, campus events (or College-related events), as well as previous or current students who are doing great things, and to me, this is what social media is all about – spreading the word about things and people who are making a difference, or at least on their way there) Social media has actually changed a lot of these institutions’ approach to the admissions process. For instance, on MIT University’s admissions page, the first thing you see are these blog posts that are written by students, and they’ve chronicled their journey to and from MIT. What better way to sell yourself? They’ve put all of the admissions babble (I.e. admissions fees, policies, any other relevant babble) subsequent to the most important pieces – testimonials. It’s brilliant.

IT within Higher Eds

If you look at an institution like MIT University in the States, their use of social media in this realm would be much different than ours here at Algonquin, in that MIT is a forward-thinking, innovation-driven, prodigy in advancing information technology and being a force behind many breakthroughs in this area. MIT will often tweet or post pictures, videos, or tidbits of what’s going on in their classrooms with the most advanced technology and most up and coming developers and designers. Not to Algonquin’s discredit, but we just aren’t there. Algonquin, and more specifically the IT department, uses social media to communicate changes to/outages/maintenance to critical College systems (I.e. Blackboard, e-mail, etc). We’ll also use it to retweet content about really interesting things that are commonly known and current within the IT world (I.e. the Google Glass Project), or we’ll use it to help people connect to our wireless infrastructure or configure e-mail on their mobile device. Depending on the issue, we will also use Twitter to respond to complaints or questions regarding our services, and if it’s too complex or requires a work order, then we’ll send them off to the right place.