COM0014 Digital Communication – Personal Branding

What sets me apart from my competitors?

Personal branding has become muddled with others trying to copy others style, personality traits and views. In this climate, differentiating yourself is more difficult than ever and that is why I believe I possess certain characteristics and qualities that set me apart from most. In general, I do not buy into designer clothing and often wear clothes with no logo. Too often we are seeing people wear the same logo as what is currently popular and this in turn makes them blend in instead of stand out. Another characteristics that sets me apart from my competitors is my authenticity. Whether it be expressing political views, stating my point of view on a project at work or having an argument with friends, my authenticity sets me apart and earns me respect ultimately. Further, I believe that one of my best qualities that enhances my personal branding and sets me apart from competitors is my ability to use humour online. On Twitter I often receive praise for my wittiness and ability to think on the spot using humour. This helps create your unique identity online and creates a sense of uniqueness when branding yourself on social media.

Stand Out at whatever cost

What have you done lately to stand out?

When reflecting on things I’ve done lately to stand out, what seems to resonate most is my confidence at work wearing a suit. Given I work in an executive office filled with senior managers, I tend to feel left out being a younger looking student. I decided to invest in a nice, reasonably priced navy suit and brown dress shoes to match. This earned me lots of compliments and made my confidence skyrocket. As many say, “Don’t dress for the job you have, dress for the job you want”. This was a bold move and quite a drastic shift in attire when compared with my usual sweaters and dress shirts, however it has warranted a better sense of personal branding and was well worth the money.

The Legend Himself

What would your colleagues say is your best trait?

After contemplating this question for several minutes, I believe that what sets me apart from others and is valued by my colleagues is my ability to analyze effectively. My manager often runs presentations by me first as well as briefing notes, and I am able to quickly see errors whether it be typos, structure or anything that might be perceived negatively. Analytical skills and attention to detail are such valuable traits to possess in the workforce and for this reason I believe they would value this trait most about me.

Analytics

COM0015 Blog #4: Thinking Outside the Ƀɸ͏͏͏Ж

Only a few years ago, Twitter and Facebook campaigns might have been the most innovative and cutting edge way to communicate with your target audience, but now things have changed. There is a noticeable trend of consumers taking interest in brands who use new, sometimes unconventional social media platforms to get their message across.

Source: imgkid.com

Source: imgkid.com

Here are a few brands that are absolutely killing it by thinking outside the box and some up-and-coming features that we see a lot of value in!

  • VINE + OREO: Vine is where video sharing is really thriving right now – every second at least five tweets published contain a Vine link (source: Unruly). It’s an extremely effective app in reaching consumers as well as entertaining them.

Oreo, specifically is doing some awesome stuff on Vine. Their frequent Vine content revolves mostly around clever #OreoSnackHacks and #OreoMagic videos. I’m also a big fan of their most recent video featuring the “Dunk Perfect Machine”!

Dunk Perfect Machine

Source: Oreo’s Vine Site

  • SNAPCHAT + GEOFILTERS: While many of us might have thought/hoped Snapchat was simply a fad, it’s clear now that is app has become a huge game changer for social media. Disappearing messaging is an emerging trend that is catching on like wildfire.

Snapchat recently launched Geofilters in Los Angeles and New York, but have yet to make their way to Canada (maybe soon!). This feature is relatively new but offers a lot from businesses. Geofilters allow you to add special filters for the location you are in. This will open up a lot of opportunities for brands to showcase their location on consumers’ snaps. For example, when you’re sending a snap from a place like Disneyland or perhaps a college you’ll be able to swipe right and add a Geofilter to your photo.

Source: Business Insider

Source: Business Insider

Thinking outside of the box is an important way to stand out amongst all of the noise. Creating intriguingly different content captures the attention of your audience and can help get your message across in a new and exciting way, hopefully resulting in more people than ever actively engaging with your brand!