As I begin to reflect from the past two or three months from taking Digital Communication, as part of Algonquin College’s Social Media certificate online program, I have to say, I have learned a lot about many key elements in communicating within the digital realm.
In today’s age, it’s not just about pitching products, and hope that people will buy them. Rather there is many levels.
One important level, is understanding oneself as a personal brand. A personal brand is important. Whether it’s looking for a job, or being a solopreneur (starting a sole proprietorship by yourself), you are the face of everything!! How will people know you? Will they know you as the nice person? Will they know as the determined person? A smart and shy person, or outgoing and brash? Without a recognizable personal brand, it becomes literally hard to stand out from the crowd in the sea of the World Wide Web.
On the flip side, understanding demographics, trends, and respecting other cultures in the age of the global village was the other key lesson from this course. While developing your personal brand is critical, understanding diversity of demographics is critical. Understanding different cultures from different countries, respecting gender equality from both sides, and promoting environmental sustainability are critical ways of influencing yourself as a leader in the age of globalization
Thomas Friedman, author of the 2005 book The World is Flat had this to say regarding globalization:
“Culture is nested in context, not genes.”
Thus in this day in age, everything is about context. We live in a global, digitized culture, where at one end, personal branding is critical in surviving today’s sea, while at the same time, understanding different cultures, and collaborating is equally important in this ubiquitous world.