When it comes to getting your company name out there, it’s hard work. When you add building a stellar reputation and generating repeat customers – especially in the food industry – it can be a monumental task.
We live in Kemptville, Ontario, located just a short drive south of Ottawa and, for such a small town (approx. 3200 residents), we are extremely lucky to be surrounded by good eats!
There are two businesses in our area that are an excellent example of creating a successful marketing campaign by using several different media types; Advertising (conventional and word-of-mouth), community networking, branding, social and involvement in the local business scene are a big part of their success.
The Branch and Texas Grill
Situated in “Old Town” Kemptville, The Branch was featured recently on “You Gotta Eat Here!” (segment starts at 14 minutes), and is a local favourite. Bruce and Nicole’s mission is to “support small scale, sustainable farmers and producers; to promote music and arts; and to celebrate fun, community, and a creative spirit”. They do this by supporting and participating in the Kemptville Farmers Market, they bring in live local music to entertain dinner guests and invite locals to the restaurant for weekly “open mic” jam sessions! Don’t even get me started on the amazing food and microbrewed draft beers (I encourage you to find that out for yourself)! Bruce and Nicole are also very active on Social (check out their Blog) and are always promoting and sharing local business news, including their competitors because they are smart! A thriving downtown Kemptville will benefit everyone in the long run!
Comfort by AJ’s
Recently reviewed in the Ottawa Citizen, Comfort by AJ’s consistently gets rave reviews for their upscale “comfort” food. Jes and Phil’s mission is simple, “We believe in good food done right, from scratch, no short-cuts ” and they never disappoint! They have also been featured in a local blog by Erika, who sings their praises for a Sunday brunch experience like no other, and we couldn’t agree more! Also active in the community at our local weekly Farmer’s Market, the annual Dandelion Festival and promotion through Facebook and Twitter.
Whenever we see the people of our community on TV, in the newspaper or on Social, we can’t help but share their excitement! With a few kind words or the click of a mouse, we are able to spread the word using tools such as Facebook, Twitter and Instagram. If you have a chance, I would encourage you to check out their Facebook Pages and “Like” them:
These restaurants have a presence. We hear about them, and from them on-line. By staying engaged with their community, the community can then share it beyond our small town. It is a collaborative effort – and it pays off! We get good eats and they get great press! How can we not get behind these wonderful people? They are an excellent example of how I would like to operate a local business one day!
How do you promote your local businesses and what are some of your favorites? Also, a recommendation for a fabulous restaurant is always welcome!